Milk Shake Milk_shake The Gloss Colour Acidic pH Demi-Permanent Color 10.3 Golden Platinum Lightest Blond 60 ml

Excellent • 4.5/5 Trustpilot

€16,47 EUR

Sku: LC389738

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

milk_shake The Gloss Colour Acidic pH Demi-Permanent Color in shade 10.3 Golden Platinum Lightest Blond is an ammonia-free, oil-based emulsion designed to deposit tone and high shine without altering hair structure. This professional salon formula features an acidic pH of 6.7 and integrates hyper-fermented prickly pear extract, amino acid complex, blueberry extract, and Integrity 41 to condition porous or chemically treated hair while providing up to 50% grey coverage.

  • Acidic pH Formula: Gentle 6.7 pH demi-permanent treatment that does not lighten hair.
  • High Shine Finish: Oil-based emulsion deposits glossy tone and reduces brassiness.
  • Restorative Care: Enriched with prickly pear and blueberry extracts to improve manageability.
  • Professional Use: Mixes 1:1 with The Gloss Colour Acidic Activator 6 vol (1.8%).

This demi-permanent color is ideal for toning after lightening, refreshing existing color, or corrective glossing services. It offers longevity of approximately 15-20 washes, depending on hair care routine. The texture is a smooth liquid color suitable for application with a bowl and brush or direct applicator bottle.

To use, mix the color 1:1 with the specific acidic activator. Apply to pre-shampooed, towel-dried hair. Process for up to 20 minutes, emulsify with water, and rinse thoroughly. Follow with milk_shake color-specific aftercare products to maintain vibrancy and condition. A patch test is required prior to use due to the presence of oxidative colorants such as p-phenylenediamine.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Milk Shake The Gloss Acidic pH Demi-Permanent Color Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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