Shampoos – cleansing for every hair type

Shampoos

Filter and sort

108 products

0 selected
0 selected
0 selected
0 selected

108 products

Holiday Gift Guide

FREE SHIPPING ON ORDER OVER #200

ORDER NOW
Shampoo REF COOL SILVER 1 L for Women shampoo bottle

Shampoo REF COOL SILVER 1 L

321,00 kr

Shampoos - From basics to focused care

Shopping shampoos: the essentials

this categorys is curated around this category so you can compare formats and benefits without scanning dozens of similar listings.

Formats and use-cases are represented across clarifying this category, toning this category, anti dandruff this category so you can match the product to your goal.

To make comparisons faster, focus on three variables: texture, frequency of use, and whether the formula is designed to sit under or over other steps.

Choosing the right format

  • scalp care: best when you prefer a clear outcome and you want to keep your routine lean.
  • sulfate-free this category: best when you prefer a clear outcome and you want to keep your routine lean.
  • clarifying this category: prioritise this when you want a predictable step that you can repeat without adjusting the rest of your routine.
  • anti dandruff this category: best when you prefer a clear outcome and you want to keep your routine lean.
  • clarifying this category: prioritise this when you want a predictable step that you can repeat without adjusting the rest of your routine.
  • toning this category: best when you prefer a clear outcome and you want to keep your routine lean.

Layering and timing

Introduce one change at a time. Use it consistently for a couple of weeks before stacking multiple new steps.

When two products compete, choose the one you will actually use consistently. A single effective step usually outperforms three steps used irregularly.

Details to check before you commit

The best choice is often the simplest one you will use regularly. If you already have several products open, choose a format that replaces something, rather than adding another layer.

  • Texture and finish: gel, cream, oil, powder, mistβ€”this often determines whether the product integrates well with the rest of your routine.
  • Compatibility: check whether the product is designed to sit under makeup/SPF or to be used as the final step.
  • Sensitivity cues: fragrance-free options, minimal essential oils, and simpler ingredient lists are easier to tolerate for reactive skin.
  • Packaging and dosing: pumps and droppers support precision; larger formats can be better value when you know you will repurchase.
  • Frequency: daily use, a few times per week, or occasional. Choose the cadence you can realistically maintain.

Pair it with complementary collections

If you’re refining a routine, combine body with Hair edit to keep steps coherent.

For a balanced basket, start with K-Beauty options and add Skincare collection only where it adds clear value.

If you’re refining a routine, combine perfume with Makeup to keep steps coherent.

If you’re refining a routine, combine Anti-Aging edit with scalp care to keep steps coherent.

If you’re refining a routine, combine Men edit with Toning this categorys edit to keep steps coherent.

How to keep it consistent

For hair routines, focus on scalp comfort and fibre condition separately. Scalp steps belong at the roots; masks and oils belong on lengths and ends.

A simple structure works for most people: cleanse, add one targeted step, moisturise, and use SPF in the morning. If you want more, add it only when it solves a clear problem.

If you are troubleshooting, change one variable at a time. A new cleanser, a new active, and a new moisturiser in the same week makes it difficult to isolate what is working.

For makeup routines, decide your priority first: coverage, longevity, or a specific finish. That decision should drive the products you add and the order you apply them.

FAQ

How do I avoid overdoing it?Keep your routine stable and introduce changes gradually. If you add multiple new steps at once, it becomes difficult to understand what is helping and what is causing dryness or irritation.

What should I prioritise first?Start with one core step that matches your main goal, then add clarifying this category or toning shampoo if you need a more targeted result.

How do I choose between similar options?Compare texture, frequency of use, and how the product layers with what you already use. When in doubt, choose the simpler format and build from there.

When is a set the better choice?Sets are useful when you want a coherent routine or when you are trying a new brand or profile. They also reduce risk for gifts.

Matching Collections