Milk Shake Milk_shake Creative Conditioning Permanent Colour 10.17 Violet Platinum Ash Blond 100 ml

Sku: LC3661

€20,74 EUR

Excellent • 4.5/5 Trustpilot

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milk_shake Creative Conditioning Permanent Colour in shade 10.17/10AV Violet Platinum Ash Blond is a professional-grade permanent hair dye designed to deliver intense, long-lasting colour with a glossy metallic finish. This SLS/SLES-free formula neutralizes yellow and brassy tones on lightened hair while providing reliable grey coverage.

  • Shade: 10.17/10AV Violet Platinum Ash Blond for cool, pearly ash-violet results.
  • Formula: SLS/SLES-free and paraben-free conditioning cream with high pigment concentration.
  • Care: Enriched with milk proteins, organic honey, sunflower oil, blueberry extract and amino acid complex.
  • Finish: Provides a bright, glossy, metallic ash-violet finish on light blonde bases.

This permanent colourant features a creamy texture that ensures even application and superior grey coverage. The conditioning base helps maintain hair integrity during the coloring process, leaving hair soft and manageable. It is suitable for normal to porous hair and is particularly effective for toning pre-lightened blonde hair to achieve a sophisticated violet-platinum look.

The product requires mixing with a separate milk_shake oxidizing emulsion (not included). For standard tonal services, use a 1:1.5 mixing ratio; for high-lift applications, use a 1:2 ratio. Processing time varies based on developer strength, typically ranging from 30 to 45 minutes. A patch test is recommended 48 hours before use.

Milk Shake, Creative, SLS/SLES-Free, Permanent Hair Dye, 10.1710AV Violet Platinum Ash Blond, 100 ml

milk_shake Creative Conditioning Permanent Colour 10.17 Violet Platinum Ash Blond 100 ml

€20,74 EUR

€20,74 EUR

How to use

Start with unwashed hair, do a patch test 48 hours before, mix the dye according to the kit instructions, section hair, apply from roots to ends, saturate each section thoroughly, let it process for recommended time, rinse until water runs clear, use provided conditioner, leave on for recommended time, and style as usual once hair is dry.

Delivery, Returns, Exchanges and Guarantee

We process orders extremely fast, usually within 6–12 hours.

Once dispatched, delivery typically takes 1 – 4 working days for most orders.

We keep you updated with your shipment via email notifications and tracking links right from your order leaves our warehouse until delivered to you.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are fully insured and shipped with trusted logistics partners.

Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.

Returned items must be unused, unopened, and in their original packaging.

For hygiene and safety reasons, opened or used cosmetic products cannot be returned, unless the item is faulty or incorrect.

If there’s an issue with your order, please contact us and we’ll help resolve it.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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