Goldwell TopChic Permanent Hair Color 10A Pastel Ash Blonde 60 ml

Excellent • 4.5/5 Trustpilot

€18,34 EUR

Sku: LC371918

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

Goldwell TopChic Permanent Hair Color in shade 10A Pastel Ash Blonde is a professional oxidative cream hair dye designed to deliver luminous, cool-toned blonde results. Part of the Cool Blondes family, this 60 ml tube neutralizes unwanted yellow and golden tones on light bases for a refined, smoky finish.

  • CoolProtect Technology: Helps maintain long-lasting cool tone retention and prevents brassiness over time.
  • Full Coverage: Provides up to 100% grey coverage with vibrant, brilliant color results.
  • Professional Formula: Creamy, high-viscosity texture ensures precise application and even saturation.
  • Shade Profile: 10A Pastel Ash Blonde creates a delicate, ash-leaning pastel effect on pre-lightened or natural light hair.

This permanent hair color requires mixing with Goldwell System Developer Lotion (sold separately) at a standard 1:1 ratio. Apply to dry, unwashed hair and process for up to 30 minutes without heat or 20 minutes with heat, depending on desired lift and base level.

Formulated with Squalane, Vitamin E, and Coenzyme Q10, the formula supports hair condition during the coloring process. A patch test is required 48 hours before use due to the presence of ammonia and oxidative dye precursors.

Goldwell, TopChic, Permanent Hair Dye, 10A Pastel Ash Blonde, 60 ml

Goldwell TopChic Permanent Hair Color 10A Pastel Ash Blonde 60 ml

€18,34 EUR

€18,34 EUR

How to use

Start with unwashed hair, do a patch test 48 hours before, mix the dye according to the kit instructions, section hair, apply from roots to ends, saturate each section thoroughly, let it process for recommended time, rinse until water runs clear, use provided conditioner, leave on for recommended time, and style as usual once hair is dry.

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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