Davines The Present Time Demi-Permanent Hair Dye 9.7 - 100 ml

Excellent • 4.5/5 Trustpilot

€28,14 EUR

Sku: LC389467

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

Davines The Present Time Demi-Permanent Hair Dye in shade 9.7 is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula delivers luminous, high-shine results while reinforcing the hair fiber for a healthy, vibrant finish.

  • Ammonia-Free Formula: Gentle demi-permanent alkaline color suitable for natural and previously colored hair.
  • Biomimetic Technology: Enriched with Regenerative Organic Certified coconut oil and omega-9 from fermented microalgae to restore hair integrity.
  • True-to-Tone Fade: Color evolves gradually and fades naturally over approximately 24 washes without harsh demarcation lines.
  • UV Protection: Provides color protection against UV rays for up to four weeks.

This creamy color cream is designed for salon-quality toning, color refreshes, and low-commitment shade changes. It offers excellent coverage for grey blending and enhances shine through its biacidic bond complex. The formula contains 88-93% ingredients of natural origin, aligning with Davines' sustainability standards.

To use, mix the 100 ml tube with The Present Time activator (7 vol or 15 vol) according to professional guidelines. Apply evenly to clean, towel-dried hair. Ideal for achieving soft, reflective blonde tones with a glossy, conditioned feel.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Davines The Present Time Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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