4.4 out of 5
Delivery to in 2-4 business days · 6.99 EUR, free over 49 EUR
30-day returnsEasy self-service returns · +20% as store credit
Description
Goldwell Elumen Play Semi-Permanent Hair Dye in Violet is an oxidant-free direct dye designed for vivid, temporary color transformation. This ready-to-use formula deposits intense violet pigments without peroxide or ammonia, offering a glossy finish that gradually fades over several washes.
- Oxidant-Free Formula: No developer or mixing required; applies directly from the tube.
- Vivid Violet Shade: Delivers a mysterious, high-impact violet tone best seen on pre-lightened hair.
- Semi-Permanent Wear: Provides flexible, short-term color that washes out gradually without permanent commitment.
- Glossy Finish: Enhances shine and vibrancy while conditioning the hair surface.
This semi-permanent hair color is ideal for creative styling, seasonal changes, or adding a bold accent to your look. Because it does not chemically lift natural pigment, the violet intensity is most visible on porous or lightened hair bases. The creamy texture ensures even application from roots to ends.
The 120 ml tube contains enough product for full head application on average length hair. As with all direct dyes, results vary based on hair porosity and previous treatments. A patch test is recommended prior to use to check for skin sensitivity.
Details
- Brand
- Goldwell
- Product type
- Semi-Permanent Hair Dye
- Size
- 120 ml
- Format
- Regular
- For
- Unisex
- Category
- Hair Color
- SKU
- LC498650
Delivery & returns
How long does delivery take?
Orders placed before 12:00 on business days are typically dispatched the same day, later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 business days.
You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.
How much is delivery?
Standard delivery to your location costs 6.99 EUR.
We offer free delivery to you on orders over 49 EUR.
Any delivery promotions will always be shown clearly at checkout.
All shipments are tracked and handled by trusted logistics partners.
Can I return my order?
Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.
Returned items must be unused and, if supplied sealed, unopened, in their original packaging.
For change-of-mind returns, you pay the return shipping.
The return address may be in another EU country and is always sent to you before you return anything.
Can I return opened cosmetic products?
For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.
If there’s an issue with your order, please contact us and we’ll help resolve it immediately.
Do you offer exchanges or a guarantee?
We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.
If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.
