4.4 out of 5
Delivery to in 2-4 business days · 6.99 EUR, free over 49 EUR
30-day returnsEasy self-service returns · +20% as store credit
Description
Davines The Present Time Demi-Permanent Hair Dye in shade 7.12 is an ammonia-free alkaline hair color designed for subtle tonal changes and enhanced shine. This professional formula uses biomimetic technology to restore hair lipids while depositing cool ash blonde pigment with neutral undertones.
- Shade: 7.12 Cool Ash Blonde with neutral undertones
- Formula: Ammonia-free alkaline demi-permanent color
- Technology: Biomimetic Hair Restoring Technology with Regenerative Organic Certified coconut oil
- Longevity: Lasts up to 24 shampoos, fading true to tone
This demi-permanent dye offers a low-commitment option for refreshing natural color, toning pre-lightened hair, or experimenting with fashion reflects. It provides up to one level of lift and delivers intense shine, improving combability and resistance to breakage.
The creamy gel-like texture ensures easy application and even distribution. For best results, mix with The Present Time activators (7 vol or 15 vol) in a 1:2 ratio. Process for 20 minutes at room temperature or 15 minutes with heat. Suitable for natural and pre-lightened hair types.
Each tube contains 100 ml of product. A patch test is required before use. Emulsify on the hairline with water before rinsing to minimize skin staining.
Details
Delivery & returns
How long does delivery take?
Orders placed before 12:00 on business days are typically dispatched the same day, later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 business days.
You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.
How much is delivery?
Standard delivery to your location costs 6.99 EUR.
We offer free delivery to you on orders over 49 EUR.
Any delivery promotions will always be shown clearly at checkout.
All shipments are tracked and handled by trusted logistics partners.
Can I return my order?
Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.
Returned items must be unused and, if supplied sealed, unopened, in their original packaging.
For change-of-mind returns, you pay the return shipping.
The return address may be in another EU country and is always sent to you before you return anything.
Can I return opened cosmetic products?
For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.
If there’s an issue with your order, please contact us and we’ll help resolve it immediately.
Do you offer exchanges or a guarantee?
We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.
If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.
