4.4 out of 5
Delivery to in 2-4 business days · 6.99 EUR, free over 49 EUR
30-day returnsEasy self-service returns · +20% as store credit
Description
Davines The Present Time Demi-Permanent Hair Dye in shade 5.12 is an ammonia-free alkaline colour cream designed for professional salon use. This demi-permanent formula delivers true-to-tone results with up to 70% grey coverage for natural shades, while restoring hair structure through Biomimetic Hair Restoring Technology.
- Shade 5.12: Light brown with cool ash tones for a natural, refined look.
- Restorative Formula: Contains Regenerative Organic Certified coconut oil and a biacidic bond complex to improve lipid restoration and resistance to breakage.
- Longevity & Shine: Lasts up to 24 washes with gradual fading and delivers up to 10x more shine.
- Gentle Application: Ammonia-free and dermatologically tested, suitable for refreshing colour or toning previously lightened hair.
The Present Time line utilizes a creamy-gel texture that ensures easy mixing and application. It is formulated to be gentle on the scalp while providing high-performance colour deposition. The shade 5.12 offers a sophisticated light brown base with secondary ash nuances, ideal for neutralizing unwanted warmth or enhancing natural depth without the commitment of permanent dye.
This product requires mixing with The Present Time activators (7 vol or 15 vol) at a 1:2 ratio. Processing time is 20 minutes without heat or 15 minutes with heat. The packaging features a lightweight aluminium tube made from recycled materials, reflecting Davines' commitment to sustainability.
Details
Delivery & returns
How long does delivery take?
Orders placed before 12:00 on business days are typically dispatched the same day, later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 business days.
You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.
How much is delivery?
Standard delivery to your location costs 6.99 EUR.
We offer free delivery to you on orders over 49 EUR.
Any delivery promotions will always be shown clearly at checkout.
All shipments are tracked and handled by trusted logistics partners.
Can I return my order?
Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.
Returned items must be unused and, if supplied sealed, unopened, in their original packaging.
For change-of-mind returns, you pay the return shipping.
The return address may be in another EU country and is always sent to you before you return anything.
Can I return opened cosmetic products?
For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.
If there’s an issue with your order, please contact us and we’ll help resolve it immediately.
Do you offer exchanges or a guarantee?
We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.
If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.
