4.4 out of 5
Delivery to in 2-4 business days · 6.99 EUR, free over 49 EUR
30-day returnsEasy self-service returns · +20% as store credit
Description
Aveda Blonde Revival Purple Toning Shampoo is a sulfate cleanser-free formula designed to neutralize yellow and brassy tones in blonde, grey, and silver hair. This low-lather shampoo uses violet-rich pigments to cool and tone color-treated or over-processed locks while gently cleansing with lightweight botanical oils.
- Tones & Cools: Neutralizes unwanted brassiness with high-performance violet pigments for a balanced, cool finish.
- Gentle Cleansing: Sulfate cleanser-free and silicone-free formula protects hair integrity without stripping moisture.
- Botanical Care: Infused with açai and passionfruit seed oils to hydrate and soften lightened hair.
- Eco-Conscious: Packaged in a tube made with approximately 65% post-consumer recycled polypropylene.
The progressive toning effect builds with repeated use, making it suitable for maintaining salon-fresh color between visits. For enhanced toning results, the shampoo can be left on wet hair for 1 to 3 minutes before rinsing thoroughly. It is formulated for all genders with blonde, grey, silver, or color-treated hair seeking to restore vibrancy and manageability.
This vegan and cruelty-free product contains 96-97% naturally derived ingredients. The lightweight texture creates a gentle lather that respects the delicate structure of bleached or highlighted hair, leaving it feeling soft, smooth, and visibly brighter.
Details
- Brand
- Aveda
- Product type
- Hair Shampoo
- Size
- 200 ml
- Format
- Regular
- For
- For Women
- Category
- Toning Shampoos
- SKU
- LC394243
Delivery & returns
How long does delivery take?
Orders placed before 12:00 on business days are typically dispatched the same day, later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 business days.
You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.
How much is delivery?
Standard delivery to your location costs 6.99 EUR.
We offer free delivery to you on orders over 49 EUR.
Any delivery promotions will always be shown clearly at checkout.
All shipments are tracked and handled by trusted logistics partners.
Can I return my order?
Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.
Returned items must be unused and, if supplied sealed, unopened, in their original packaging.
For change-of-mind returns, you pay the return shipping.
The return address may be in another EU country and is always sent to you before you return anything.
Can I return opened cosmetic products?
For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.
If there’s an issue with your order, please contact us and we’ll help resolve it immediately.
Do you offer exchanges or a guarantee?
We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.
If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.
