Why Customers ChooseFarouk
Farouk is a brand focused on delivering well-considered products that balance quality, usability, and everyday relevance. Its approach centers on meeting real customer needs through thoughtful development, clear positioning, and dependable performance across its range.
Founded in 1986 - Contry of Origin: United States
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Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser with a background in chemistry and a vision to transform professional haircare through technology and education. The companyβs origin story is inseparable from its founderβs belief that hair products should be grounded in science and safety. This belief later led to some of the brandβs most influential developments, including innovations in silk proteins and the use of advanced materials in hair tools. Faroukβs approach helped reshape expectations in the professional salon industry.
Unlike many brands that focus on a single product category, Farouk Systems operates as a platform for professional haircare innovation. Through brands like CHI and BioSilk, the company addressed multiple aspects of hair care: cleansing, treatment, styling, and thermal tools. This system-based thinking reflects a salon mindset, where results depend on how products work together rather than in isolation.
Education has always been central to Faroukβs identity. The brand invested heavily in training and global education programs, reinforcing its position as a partner to professionals rather than just a supplier. This emphasis on knowledge helped build long-term loyalty among stylists and contributed to the brandβs international reach.
People choose Farouk because it represents professional authority and innovation. It offers haircare solutions developed with scientific intent and supported by education, making it a trusted choice for salons and consumers seeking advanced, system-driven performance.
Performance-led formulas with professional intent
Designed to improve strength, shine, and control
A brand that makes hair easier to manage
Targets the hair fiber where it matters
Balances cleansing with conditioning
Improves texture, control, and resilience
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Luxx Cosmetic
Legal Address
Mellemvang 6, 2680 SolrΓΈd Strand. Denmark
Registration Number (CVR)
46116615
Tradename
Luxx Commerce Aps
Legal Address
Mellemvang 6, 2680 SolrΓΈd Strand. Denmark
Registration Number (CVR)
46116615
Tradename
Luxx Commerce Aps
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