Milk Shake Milk_shake The Gloss Acidic pH Demi-Permanent Hair Dye 10.81 Moka Ash Platinum 60 ml

Excellent • 4.5/5 Trustpilot

€16,47 EUR

Sku: LC389720

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

milk_shake The Gloss Acidic pH Demi-Permanent Hair Dye in shade 10.81 Moka Ash Platinum is an ammonia-free, oil-based colouring treatment designed to deposit tone and enhance shine without lightening the hair structure. This acidic pH formula gently refreshes faded colour, blends regrowth, and neutralises brassiness for a glossy, salon-quality finish.

  • Acidic pH Formula: Deposits tone and increases shine without lifting natural pigment.
  • Ammonia-Free: Gentle demi-permanent dye suitable for colour-treated and dry hair.
  • Conditioning Care: Enriched with hyper-fermented prickly pear extract and amino acid complex.
  • Professional Results: Covers up to 50% grey and lasts approximately 15-20 washes.

This demi-permanent gloss is ideal for toning down unwanted warmth or refreshing colour between permanent services. The creamy, oil-based texture ensures even application and a high-gloss result. For best results, mix 1:1 with milk_shake The Gloss Acidic Colour Activator 6 vol (1.8%) and process for 20 minutes on clean, towel-dried hair.

The 10.81 Moka Ash Platinum shade offers a cool, lightest blond tone with ashy undertones, perfect for achieving a polished, platinum look. Follow with milk_shake Colour Specifics Acid Colour Sealer and Colour Sealing Shampoo to maintain vibrancy and condition.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Milk Shake The Gloss Acidic pH Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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