Milk Shake Milk_shake The Gloss Acidic pH Demi-Permanent Colour 7.3 Golden Medium Blond 60 ml

Excellent • 4.5/5 Trustpilot

€16,47 EUR

Sku: LC390109

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

milk_shake The Gloss Acidic pH Demi-Permanent Colour is an ammonia-free, oil-based hair colour treatment designed to tone, refresh and add high shine to natural, coloured or lightened hair. This 60 ml tube in shade 7.3 Golden Medium Blond uses an acidic pH formula to seal the cuticle for a glossy finish while depositing subtle, tone-on-tone colour.

  • Acidic pH Formula: Seals the hair cuticle at approximately pH 6.7 to enhance shine and smoothness.
  • Ammonia-Free: Gentle demi-permanent formulation suitable for refreshing faded colour or toning brassiness.
  • Conditioning Ingredients: Enriched with hyper-fermented prickly pear extract, blueberry extract and sunflower seed oil.
  • Professional Use: Mixes 1:1 with The Gloss Acidic Colour Activator (6 vol) for up to 20 minutes processing time.

This demi-permanent gloss provides coverage for up to 50% grey hair and lasts for approximately 15-20 washes. It is ideal for post-lightening toning, blending regrowth, or adding a luminous golden medium blond nuance without lifting the natural base.

The creamy, oil-based texture ensures even application and conditioning benefits during the colouring process. For best results, apply to towel-dried hair after cleansing with a deep-cleansing shampoo. Follow with acid colour sealer and maintenance shampoos to prolong vibrancy and shine.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Milk Shake The Gloss Acidic pH Demi-Permanent Colour Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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