Haircare essentials – shampoos, masks & styling

L'Oreal Professionnel Scalp Advanced 2-in-1 Deep Purifier Clay is a professional scalp treatment formulated with 6% fine-grained clay to deeply purify oily and combination scalps. This dual-action product functions as both a clarifying shampoo and an intensive mask, removing excess sebum, sweat, and residue while leaving hair feeling lightweight and volumized.

• 2-in-1 Formula: Works effectively as a daily purifying shampoo or a weekly deep-cleansing mask.
• Deep Purification: Contains 6% clay and dermatological actives like niacinamide and salicylic acid to unclog the scalp.
• Anti-Oiliness: Targets excess oil production to extend time between washes and reduce greasiness.
• Lightweight Finish: Leaves hair clean, refreshed, and visibly volumized without weighing it down.

The thick, creamy clay texture provides gentle exfoliation of the scalp surface. When used as a mask, apply to wet scalp and leave for 3-5 minutes before rinsing thoroughly. For daily use, massage gently into wet hair and rinse. The fresh, soothing fragrance enhances the cleansing experience, making it suitable for regular use on sensitive, oily scalps.

This 500 ml jar offers professional-grade care from the Serie Expert line, designed to maintain scalp balance and hair health year-round, particularly during humid conditions when oiliness tends to increase.

L'Oreal Professionnel Serie Expert Scalp Advanced Anti-Oiliness 2-in-1 Deep Purifier Clay is a professional hair treatment designed to deeply cleanse oily scalps and remove excess sebum. This versatile formula functions as both a purifying shampoo and a deep-cleansing mask, utilizing 6% clay to eliminate residue and restore balance.

• 2-in-1 Formula: Works effectively as a regular shampoo or a weekly deep-purifying mask.
• Deep Cleansing: Contains 6% professional clay to absorb oil and unclog pores.
• Scalp Care: Enriched with Salicylic Acid and Niacinamide to soothe and regulate the scalp.
• Refreshing Finish: Menthol provides a cooling sensation for an invigorated feel.

The texture is a creamy clay gel that lathers gently when used as a shampoo or can be applied thickly as a mask for intensive purification. It targets greasy roots and buildup without stripping the hair, leaving the scalp feeling fresh and the hair lightweight.

Suitable for oily scalps and combination hair types, this product helps reduce the frequency of washing by keeping roots cleaner for longer. Use it regularly as a shampoo for daily maintenance or once a week as a mask for a deeper reset.

L'Oreal Professionnel Serie Expert Scalp Advanced Anti-Oiliness Shampoo is a professional dermo-purifier formulated specifically for oily scalps. This lightweight gel shampoo utilizes 3% AHA and salicylic acid to deeply cleanse, remove excess sebum, and eliminate residue without stripping the hair.

• Targeted Action: Formulated with 3% AHA and salicylic acid to purify oily scalps.
• Deep Cleansing: Removes sweat, residue, and excess oil for a fresh finish.
• Lightweight Texture: Gel formula rinses cleanly, leaving hair non-greasy.
• Professional Care: Part of the dermatologist-tested Serie Expert line.

The shampoo works by exfoliating the scalp surface and cleansing pores to regulate oil production. Its lightweight gel texture ensures thorough purification while maintaining the balance of the hair fiber. It is suitable for daily use or as part of a targeted routine for those experiencing frequent oiliness.

For best results, apply to wet hair and massage gently into the scalp. Rinse thoroughly. This product is silicone-free and designed to provide a clean, matte finish ideal for managing oily hair types.

L'Oreal Professionnel Serioxyl Advanced Denser Hair Density Activator Serum is a leave-in scalp treatment formulated with 5% Stemoxydine and Resveratrol to support hair density for thinning or fine hair. This lightweight, non-greasy serum absorbs quickly to help optimize the hair cycle and improve follicle renewal.

• Key Ingredients: Contains 5% Stemoxydine and antioxidant-rich Resveratrol.
• Texture: Watery, fast-absorbing spray texture that leaves no greasy residue.
• Target: Designed specifically for thinning, fine, or low-density hair.
• Application: Daily leave-in treatment applied directly to the scalp on towel-dried hair.

The formula is part of the L'Oreal Professionnel Serie Expert line and is developed for daily use. Clinical studies suggest visible results in hair density from 6 weeks of consistent application. The serum features a targeted pump applicator for precise distribution across the scalp sections.

Suitable for color-treated hair, this densifying serum works by supporting stem cell functioning within the follicle. For best results, apply to clean, towel-dried hair, focusing on areas where density is reduced. The lightweight finish ensures hair remains manageable and voluminous without weighing it down.

L'Oreal Professionnel Vitamino Color Spectrum Blue Shampoo is a professional neutralizing shampoo designed for light brown color-treated hair. This blue-tinted formula uses blue dyes to counteract unwanted orange and brassy tones, helping to maintain cool, vibrant brunette shades.

• Neutralizes Orange Tones: Contains blue pigments (CI 42090, CI 60730) to correct brassy undertones in light to medium brown hair.
• Color Protection: Part of the Vitamino Color Spectrum system to help lock in color vibrancy, shine, and saturation.
• Creamy Texture: Transforms into a dense, rich lather for effective cleansing without stripping color.
• Professional Formula: Developed for salon-grade results and suitable for regular use in alternation with non-tinted shampoos.

This shampoo is specifically formulated for brunettes with color-treated hair who wish to eliminate warm, orange reflections. The creamy texture ensures gentle yet thorough cleansing, leaving hair feeling refreshed and looking shiny. For best results, use once weekly or as needed to tone correction, alternating with the standard Vitamino Color Spectrum Shampoo.

The bottle contains 300 ml of product. Apply to wet hair, massage into a lather, and rinse thoroughly. If a stronger neutralizing effect is desired, the product can be left on for a short period before rinsing, ensuring the blue dyes do not deposit excessively on lighter strands.

L'Oreal Professionnel Vitamino Color Spectrum Glass Shine Serum is a professional leave-in treatment designed to deliver instant mirror-like shine and protection for color-treated hair. This waterless, heat-activated formula creates a protective layer on the hair fiber, enhancing brightness and smoothness while controlling frizz.

• Glass Shine Finish: Delivers instant, high-gloss reflection for vibrant color.
• Heat Protection: Shields hair from styling tools up to 230°C / 450°F.
• Frizz Control: Provides anti-frizz and humidity resistance for up to 72 hours.
• Active Technology: Formulated with 5% Alpha-silane to protect and seal the hair cuticle.

The serum features a lightweight, non-greasy texture that absorbs quickly without weighing hair down. It is ideal for use on clean, damp hair before blow-drying or on dry hair to refresh styles and add luminosity. The pump dispenser ensures precise application, allowing you to tailor the amount to your hair length and thickness.

Suitable for all hair types, this product specifically targets the needs of color-treated hair by acting on five dimensions of color: brightness, saturation, contrast, tone, and luminosity. The refined scent offers subtle notes of citrus, rose, and amber, leaving hair smelling fresh and polished.

L'Oreal Professionnel Vitamino Color Spectrum Glass Shine Serum is a professional leave-in treatment designed for color-treated hair. Formulated with 5% Alpha-Silane, this heat-activated serum creates an invisible protective coating on the hair fiber to deliver instant mirror-like shine and long-lasting frizz control.

• Instant Glass Shine: Delivers a high-gloss, mirror-like finish that enhances color vibrancy.
• Heat Protection: Shields hair from styling tools up to 230°C (450°F).
• Anti-Frizz & Humidity: Provides up to 72 hours of frizz control and resistance against humidity.
• Color Care: Helps protect color-treated hair with results lasting up to 5 washes.

This waterless, anhydrous formula is lightweight and non-greasy, making it suitable for fine to thick hair types when dosage is adjusted. The serum works best when activated by heat, so apply to damp hair before blow-drying or to dry hair before using flat irons or curling wands.

To use, shake the bottle well and dispense 1-2 pumps for fine to medium hair, or 2-4 pumps for thick hair. Distribute evenly through the lengths and ends, avoiding direct application to the scalp. Style as usual to activate the Alpha-Silane polymer for maximum shine and protection.

L'Oréal Professionnel Vitamino Color Spectrum Professional Deep Conditioner is a salon-grade treatment designed to protect and enhance color-treated hair. Formulated with Ferulic Acid and Citric Acid at a 2.5% concentration, this rich conditioner helps lock in five dimensions of color: shine, saturation, contrast, tone, and brightness.

• Color Protection: Helps maintain vibrancy and prevents fading for up to 100 days when used as part of the complete system.
• Deep Nourishment: Enriched with Shea Butter and conditioning polymers to soften and detangle.
• Glossy Finish: Delivers high-shine results and smooth texture to colored strands.
• Professional Formula: Contains Ferulic Acid + Citric Acid 2.5% for targeted color care.

This deep conditioner features a creamy texture that applies easily to mid-lengths and ends. It is suitable for all hair textures that have undergone chemical coloring or toning. The formula works to neutralize dullness and restore a healthy, glossy appearance to the hair fiber.

For best results, use after shampooing with the Vitamino Color Spectrum Shampoo. Apply to towel-dried hair, leave on for 2-5 minutes, and rinse thoroughly. The 750 ml pump bottle offers a convenient, salon-sized format for regular maintenance of color-treated hair.

L'Oreal Professionnel Vitamino Color Spectrum Mask is a professional rinse-off treatment designed to protect and enhance color-treated hair. Formulated with ferulic acid and citric acid, this rich creamy mask targets five dimensions of the color spectrum to lock in vibrancy and deliver high-shine results.

• Color Protection: Helps maintain day-1 color vibrancy for up to 100 days when used as part of the full Vitamino Color Spectrum system.
• Key Ingredients: Enriched with antioxidant ferulic acid and 2.5% citric acid to strengthen the hair fiber.
• High Shine Finish: Provides up to 72 hours of glass shine and improves smoothness by up to 44%.
• Deep Nourishment: Intensely moisturizes thicker, color-treated hair types for a soft, manageable texture.

This concentrated mask features a rich, creamy texture that coats strands without weighing them down. It addresses common concerns associated with colored hair, such as dullness, dryness, and roughness, leaving the hair feeling revitalized and radiant.

For optimal results, apply to clean, wet hair after shampooing, focusing on mid-lengths and ends. Leave on for 3-5 minutes to allow the active ingredients to penetrate, then rinse thoroughly. This product is suitable for year-round use and is particularly beneficial during summer months to counteract UV exposure.

L'Oreal Professionnel Vitamino Color Spectrum Professional Shampoo is a color protection shampoo designed for all types of color-treated hair. Formulated with ferulic acid and citric acid, it gently cleanses while helping to lock in the five dimensions of color: shine, saturation, contrast, tone, and brightness.

• Color Protection: Helps maintain vibrancy and prevents fading in color-treated hair.
• Key Ingredients: Enriched with ferulic acid and citric acid to support hair fiber integrity.
• High Shine Finish: Leaves hair with a glossy, glass-hair effect and enhanced radiance.
• Professional Formula: Part of the Serie Expert line, suitable for salon-quality results at home.

This professional shampoo features a creamy texture that transforms into a dense foam, ensuring thorough yet gentle cleansing. It is specifically engineered to address the needs of vivid and vibrant colors, helping to preserve the intensity of your shade wash after wash.

The formula includes conditioning agents such as amodimethicone and dimethicone, which contribute to smoothness and manageability. With a pH range of 5.0-5.6, it respects the hair's natural balance while delivering effective care.

For optimal results, use as part of the Vitamino Color Spectrum system alongside the matching conditioner and mask. This routine supports long-lasting color retention and keeps hair feeling soft, strong, and luminous.

L'Oreal Professionnel Serie Expert Absolut Repair Golden Mask is a professional rinse-off hair treatment designed to instantly resurface and repair damaged, dry, or weakened hair. Formulated with gold quinoa extract and hydrolyzed wheat protein, this cream-in-gel mask delivers deep nourishment while maintaining a lightweight feel.

• Instant Resurfacing: Smooths the hair fiber surface for immediate softness and manageability.
• Protein + Gold Quinoa: Combines amino acid-rich quinoa extract with wheat protein to strengthen and restore.
• Lightweight Finish: Rich cream-in-gel texture provides shine without weighing hair down or leaving residue.
• Professional Care: Suitable for color-treated, chemically-treated, and fine to medium hair textures.

The mask features a distinctive golden shimmer derived from mica, offering a luxurious sensory experience during application. It works to reduce visible surface damage and enhance shine, making it an effective solution for hair compromised by heat styling, chemical processes, or environmental stress.

For best results, apply to clean, damp hair after shampooing, focusing on mid-lengths and ends. Leave on for 3-5 minutes to allow the formula to penetrate, then rinse thoroughly. This treatment can be used weekly as part of a restorative hair care routine or as a pre-styling prep to improve smoothness and gloss.

L'Oreal Professionnel Serie Expert Absolut Repair Golden Mask is a professional resurfacing hair treatment formulated with Protein and Gold Quinoa. This rinse-off mask targets dry, damaged, and chemically stressed hair to restore surface integrity and shine without weighing strands down.

• Key Ingredients: Enriched with Protein and Gold Quinoa to repair and strengthen the hair fiber.
• Texture & Finish: Features a lightweight cream-to-gel texture with golden shimmer that leaves hair smooth, soft, and visibly shiny.
• Performance: Designed to reduce surface damage and improve manageability for fine to medium hair types.
• Usage: Apply to towel-dried mid-lengths and ends; leave on for 3-5 minutes before rinsing thoroughly.

This professional-grade formula is suitable for weekly deep-conditioning treatments at home or in-salon. The inclusion of mica provides a subtle golden hue to the product texture, while amodimethicone helps seal the cuticle for a glossy finish. It is specifically engineered for hair that has been weakened by heat styling, chemical processing, or environmental stressors.

The 500 ml jar offers ample product for regular maintenance routines. For optimal results, use as part of the complete Absolut Repair Golden routine alongside the corresponding shampoo and leave-in treatments. The mask rinses out cleanly, leaving no heavy residue, making it ideal for maintaining volume while delivering intense nourishment to compromised hair structures.

L'Oréal Professionnel Serie Expert Absolut Repair Shampoo is a professional instant resurfacing shampoo formulated for dry and damaged hair. Enriched with golden quinoa extract and hydrolyzed proteins, this lightweight formula gently cleanses while restructuring the hair fiber to restore softness and shine.

• Instant Resurfacing: Smooths the hair surface and reduces roughness from the first wash.
• Strengthening Formula: Contains hydrolyzed wheat, corn, and soy proteins to reinforce damaged strands.
• Nourishing Care: Golden quinoa extract helps rebuild the hair fiber for improved manageability.
• Professional Size: Large 1500 ml format suitable for salon use or long-term home care.

This shampoo is designed specifically for brittle, chemically treated, or heat-damaged hair. The silky liquid texture emulsifies easily into a rich lather that removes impurities without stripping moisture, leaving hair feeling clean yet conditioned.

Regular use helps accumulate strength and protection benefits, making it an essential step in a restorative hair care routine. It is safe for color-treated hair and prepares the scalp and lengths for subsequent conditioning treatments.

The 1500 ml bottle features a pump dispenser for convenient and hygienic application, ensuring precise dosage for every wash.

L'Oreal Professionnel Serie Expert Absolut Repair Shampoo is a professional haircare formula designed to instantly resurface and repair very damaged, dry, or chemically treated hair. Enriched with Gold Quinoa extract and hydrolyzed proteins, this shampoo gently cleanses while strengthening the hair fiber for improved manageability and shine.

• Instant Resurfacing: Repairs surface damage and strengthens weakened hair fibers.
• Protein + Gold Quinoa: Formulated with hydrolyzed wheat, corn, and soy proteins plus quinoa extract.
• Lightweight Finish: Cleanses without weighing hair down, leaving it smooth and shiny.
• Professional Care: Suitable for all hair types with damage concerns, including fine to coarse textures.

The creamy gel-like texture creates a rich lather that effectively removes impurities while delivering essential nutrients to the hair shaft. It helps reduce breakage and improves the overall health of over-processed or brittle hair.

This shampoo is part of the L'Oreal Professionnel Serie Expert Absolut Repair range. For best results, use in conjunction with the Absolut Repair conditioner or masque to maximize the repairing benefits and achieve up to 77% less surface damage after five uses.

Apply to wet hair, massage into a lather, and rinse thoroughly. The 500 ml pump bottle offers convenient dispensing for regular at-home use or salon maintenance.

L'Oreal Professionnel Serie Expert Blondifier Cool Violet Dyes Conditioner is a professional toning conditioner designed to neutralize yellow and brassy tones in highlighted, bleached, or color-treated blonde hair. Enriched with açai polyphenols and violet dyes, this lightweight formula restores multidimensional radiance while leaving hair soft, smooth, and easy to detangle.

• Neutralizes Brassiness: Contains violet dyes that counteract unwanted yellow undertones for a cooler, brighter blonde.
• Enhances Shine: Açai berry polyphenols provide antioxidant benefits and boost glossy, multidimensional radiance.
• Lightweight Texture: Creamy, no-drip formula distributes easily from lengths to ends without weighing hair down.
• Professional Care: Part of the Serie Expert Blondifier system for salon-quality maintenance at home.

This illuminating conditioner is specifically formulated for blonde hair types that require tone correction and hydration. It works effectively after shampooing to seal the cuticle, enhance manageability, and maintain a fresh, cool blonde finish between salon visits.

To use, apply to towel-dried hair after shampooing. Massage evenly through the lengths and ends, leave on for approximately one minute, then rinse thoroughly with lukewarm water. For best results, pair with the matching Blondifier shampoo.

L'Oréal Professionnel Serie Expert Blondifier Mask is a professional resurfacing and illuminating treatment designed for blonde, bleached, or highlighted hair. Enriched with antioxidant-rich açaí polyphenols, this creamy mask replenishes the hair fiber to enhance multidimensional shine and radiance without weighing hair down.

• Target: Formulated specifically for natural, bleached, or highlighted blonde hair.
• Key Ingredient: Contains açaí polyphenols to help protect against oxidation and environmental wear.
• Benefit: Resurfaces and smooths the hair fiber for a glossy, luminous finish.
• Texture: Rich, creamy consistency that nourishes without heaviness.

This professional salon-grade formula addresses dryness, dullness, and surface roughness often associated with lightened hair. It helps restore vitality and ensures hair remains soft, manageable, and visibly brighter after every use.

To use, apply evenly to towel-dried hair after shampooing, focusing on mid-lengths and ends. Leave on for 3 to 5 minutes to allow the active ingredients to penetrate, then rinse thoroughly. Suitable for regular use as part of a blonde hair care routine.

L'Oreal Professionnel Serie Expert Blondifier Mask is a professional resurfacing and illuminating treatment formulated for blonde, highlighted, and bleached hair. Enriched with antioxidant-rich Acai Polyphenols, this creamy mask replenishes the hair fiber to enhance multidimensional shine and radiance without weighing hair down.

• Resurfacing Action: Smooths the hair surface and nourishes the fiber for improved texture.
• Illuminating Finish: Enhances natural luminosity and multidimensional shine in blonde tones.
• Acai Polyphenols: Provides antioxidant protection against environmental oxidation and yellowing.
• Professional Format: 500 ml salon-size jar suitable for regular restorative treatments.

This mask is designed specifically for color-treated and lightened hair types that require intensive care. The creamy consistency glides easily through towel-dried hair, delivering deep conditioning benefits that help prevent dryness and maintain vibrancy. It is part of the Blondifier protocol system and works effectively to counteract the dulling effects of UV exposure and pollution.

To use, apply evenly to lengths and ends after shampooing. Leave on for approximately one minute to allow the Acai Polyphenols to penetrate, then rinse thoroughly. For best results, incorporate into a weekly hair care routine or use as needed to boost shine and smoothness.

L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo is a professional resurfacing and illuminating shampoo formulated for natural, highlighted, and color-treated blonde hair. Enriched with Açaí Polyphenols, this large 1500 ml salon-size bottle gently cleanses while enhancing multidimensional shine and smoothing the hair fiber.

• Resurfacing Formula: Gently cleanses to smooth damaged hair and reduce oxidative wear.
• Illuminating Finish: Enhances multidimensional shine for glossy, radiant blonde tones.
• Açaí Polyphenols: Provides antioxidant protection against environmental stressors like sun and pollution.
• Salon Size: 1500 ml pump bottle designed for professional use or long-term at-home care.

This shampoo is part of the L'Oréal Professionnel Serie Expert Blondifier line, specifically developed to maintain the brightness and health of blonde hair. The viscous liquid texture lathers easily to remove impurities without stripping moisture, leaving hair feeling soft and looking vibrant.

Suitable for frequent use on all types of blonde hair, including lightened, highlighted, and natural blonde shades. For optimal results, pair with the matching Blondifier Gloss conditioner and mask from the same range.

L'Oreal Professionnel Serie Expert Liss Unlimited Mask is a professional smoothing hair mask designed to tame frizzy and unruly hair. Formulated with Pro-Keratin complex, Kukui oil, and Evening Primrose oil, this rich creamy treatment reinforces hair fibers and provides humidity protection for a smooth, glossy finish.

• Pro-Keratin Complex: Reinforces hair structure and strengthens weakened fibers.
• Nourishing Oils: Enriched with Kukui and Evening Primrose oils to nourish and protect against humidity.
• Anti-Frizz Action: Delivers up to 96 hours of frizz control and smoothness for rebellious hair.
• Professional Formula: Salon-grade rinse-off mask suitable for frizzy, dry, or chemically treated hair.

The mask features a rich, creamy texture that coats strands deeply without weighing them down. It targets the specific needs of unruly hair types, helping to reduce volume and improve manageability while imparting a high-shine finish. The formula contains silicones such as Dimethicone and Amodimethicone to ensure slip and lasting smoothness.

To use, apply to clean, wet hair after shampooing, focusing on mid-lengths and ends. Leave on for 3-5 minutes to allow the Pro-Keratin and oils to penetrate, then rinse thoroughly. For optimal results, pair with the Liss Unlimited shampoo and leave-in products from the same Serie Expert line.

L'Oreal Professionnel Serie Expert Pro Longer Conditioner is a lengths renewing treatment formulated with Filler-A100 and amino acids. This professional salon-size conditioner targets long hair with thinned or fragile ends to restore thickness and strength.

• Filler-A100 Complex: Patented technology designed to penetrate the fiber and thicken hair from within.
• Amino Acids: Help reinforce the hair structure for improved resilience.
• Lengths Renewing: Visibly reduces split ends and strengthens weakened tips.
• Professional Format: 750 ml pump bottle suitable for salon use or home refills.

The creamy texture coats long strands without weighing them down, leaving hair smoother, shinier, and easier to detangle. It addresses the specific concern of length thinning by reinforcing the hair fiber where it is most vulnerable.

Apply to wet hair after shampooing, focusing on mid-lengths and ends. Leave on for 1-3 minutes before rinsing thoroughly. Suitable for all genders seeking to maintain healthy-looking long hair.

L'Oreal Professionnel X-Tenso Moisturist is a professional salon hair cream treatment designed for chemical straightening and smoothing. This thioglycolate-based formula relaxes curls, reduces volume, and controls frizz to deliver a smooth, silky finish with lasting shine.

• Professional Straightening: Chemically relaxes natural, wavy, or curly hair for a sleek look.
• Long-Lasting Results: Provides a smoothing effect that lasts for a minimum of 8 weeks.
• Nutri-Cationic Technology: Nourishes the hair fiber during the relaxing process to maintain condition.
• Frizz Control: Effectively disciplines rebellious hair and reduces volume in humid conditions.

This 250 ml tube contains a creamy texture formulated with ammonium thioglycolate as the active relaxing agent. It is part of the X-Tenso line, offering targeted solutions for different hair types, including natural, sensitized, and resistant hair. The treatment transforms the hair structure to ensure manageable, shiny results.

Application requires professional expertise and must be followed by a neutralizer or fixative product to stabilize the new shape. Development times vary based on hair type and desired straightness, typically ranging from 15 minutes for sensitized hair to 30 minutes for resistant hair. Protective gloves are required during use.

L'Oreal Professionnel Majirel Permanent Hair Color in shade 4.3 Dark Golden Brown is a professional cream hair color concentrate designed for salon-quality results. This 50 ml tube delivers rich, long-lasting pigment with up to 100% grey coverage and a glossy finish.

• Shade: 4.3 Dark Golden Brown (Level 4 with warm golden reflect)
• Technology: Formulated with Ionène G and Incell technology to strengthen the hair fiber
• Coverage: Provides reliable coverage for grey hair and even pigment deposit
• Format: 50 ml professional tube requiring mixing with oxidant developer

Majirel is L'Oreal Professionnel's iconic permanent hair color line, offering precise tone-on-tone or lift capabilities depending on the developer used. The creamy texture ensures easy application and uniform saturation from roots to ends.

This product is intended for professional use or experienced home users familiar with oxidative hair coloring. It requires mixing with L'Oreal Professionnel cream oxidant developer. Processing time is generally 35 minutes.

The formula conditions the hair while depositing vibrant color, leaving strands shiny and healthy-looking. Shade 4.3 offers a deep brown base enhanced by golden warmth, suitable for creating natural-looking depth or refreshing existing dark golden brown tones.

L'Oreal Professionnel Majirel Cool Cover 7.17 is a permanent oxidative hair color designed to deliver cool, ash metallic blonde tones with high resistance. This professional formula utilizes Ionène G and Incell technology to ensure optimal neutralization of warm undertones while providing up to 100% grey coverage.

• Shade: 7.17 Ash Metallic Blonde for ultra-cool reflections
• Coverage: Formulated for extreme grey coverage and long-lasting color
• Technology: Features Ionène G and Incell complex for fiber protection
• Finish: Neutralizes brassiness for a precise, metallic ash result

This permanent cream hair color is intended for professional salon use. It must be mixed with L'Oreal Professionnel cream oxidant (typically 20 vol or 30 vol) in a 1:1.5 ratio before application. The development time is approximately 35 minutes, depending on the desired lift and hair condition.

The 50 ml tube provides sufficient product for standard application lengths when mixed correctly. Always perform a patch test 48 hours prior to use to check for allergic reactions, as this product contains oxidative dye intermediates.

L'Oreal Professionnel Majirel Absolut Permanent Hair Dye in shade 4.45 Mahogany Copper Brown is a professional salon-quality cream color designed to deliver rich, long-lasting results. This permanent oxidative formula combines deep brown tones with warm mahogany and copper reflects for a vibrant, multi-dimensional finish.

• Shade: 4.45 Mahogany Copper Brown (Châtain Cuivré Acajou)
• Coverage: Provides up to 100% grey coverage
• Technology: Formulated with Ionène G and Incell complex for conditioning
• Finish: Glossy, shiny salon result with reduced ammonia odor

The creamy texture ensures easy application and precise saturation from roots to ends. Suitable for all hair types, including natural, previously colored, and chemically treated hair, this dye creates a uniform tone while caring for the hair fiber during the coloring process.

To use, mix one part color cream with 1.5 parts L'Oreal Professionnel cream oxidant (sold separately). Recommended processing time is approximately 35 minutes on dry, unwashed hair. Always perform a skin allergy test 48 hours before use. Do not use on eyelashes or eyebrows.

L'Oreal Professionnel Tecni.Art Super Dust is an ultra-fine hair styling powder designed to deliver instant volume and texture with a matte finish. This weightless formula provides medium hold (Force 3), making it suitable for creating lift at the roots, defining messy styles, or securing voluminous updos on all hair types.

• Matte Finish: Provides a natural, non-greasy look without residue.
• Root Volume: Lifts fine or limp hair for lasting body and shape.
• Texturizing Grip: Adds separation and definition for tousled, lived-in styles.
• Weightless Formula: Ultra-fine powder blends seamlessly into hair.

The compact 7 g dispenser allows for precise application directly to the roots or lengths. Sprinkle a small amount onto dry hair and work through with fingers to build desired texture and lift. The powder absorbs excess oil, helping to refresh styles throughout the day while maintaining a flexible, restylable hold.

Suitable for professional and home use, this styling powder washes out easily with water. It is part of the Tecni.Art professional range, offering salon-quality results for short styles, backcombing, and intricate updos.

L'Oreal Professionnel Tecni.Art Pli is a heat-activated thermo-modelling spray designed to provide strong hold and shape memory for styled hair. This professional formula creates long-lasting waves, volume, and defined blow-dries while maintaining a soft, natural finish.

• Heat-Activated: Thermo-modelling technology locks in shape when used with heat tools.
• Strong Hold: Force 4 level provides firm grip and lasting structure.
• Shape Memory: Helps hair retain its style and bounce throughout the day.
• Versatile Use: Suitable for all hair types, particularly effective on medium to thick hair.

Use as a styling primer on damp hair before blow-drying to add body and root lift. Alternatively, spray onto dry hair sections before using curling irons or straighteners to define waves and curls. The lightweight, non-aerosol trigger spray ensures even application without stiffness or residue.

This salon-grade product from the Tecni.Art line offers superb grip for complex styles, making it ideal for creating voluminous blowouts or textured looks that withstand humidity. The 190 ml bottle features an ergonomic trigger for precise control during styling.

L'Oreal Professionnel SteamPod Professional Smoothing Treatment is a thermo-protective hair serum formulated with 5% alpha-silane to deliver instant smoothness and glass-like shine. This water-free, silicone-rich formula creates a protective layer around the hair fiber, offering heat protection up to 230°C and resistance against humidity for up to 72 hours.

• Heat Protection: Shields hair from thermal damage up to 230°C (450°F).
• Frizz Control: Provides up to 72 hours of anti-frizz and humidity resistance.
• Instant Shine: Delivers a glossy, glass-like finish without weighing hair down.
• Durable Formula: Protective effects resist up to 5 shampoos.

The serum features a lightweight, non-greasy texture that absorbs quickly into towel-dried hair. It is optimized for use with SteamPod stylers but remains fully compatible with all flat irons and heat styling tools. The 5% alpha-silane concentration activates under heat to seal the cuticle and enhance manageability.

Suitable for all hair types, this treatment is particularly beneficial for sensitized or damaged hair requiring extra protection during styling. Apply 1-2 pumps to lengths and ends before blow-drying or straightening to achieve sleek, frizz-free results with lasting brilliance.

L'Oreal Professionnel SteamPod Electric Mini Steam Hair Straightener is a compact professional styling tool designed for travel and on-the-go use. It combines continuous steam technology with ceramic plates to hydrate hair while straightening, reducing frizz and delivering a smooth, glossy finish.

• Steam Technology: Features a built-in 13 ml water tank that delivers continuous micro-steam to protect hair fibers during heat styling.
• Ceramic Plates: Floating ceramic-coated plates with an integrated comb ensure even heat distribution and strand alignment.
• Travel-Friendly Design: Compact dimensions and a 360° swivel cord make it ideal for salon professionals and travelers.
• Versatile Styling: Adjustable temperature settings allow for straightening, waving, or curling on all hair types.

This mini steam straightener utilizes advanced steam flow to soften the hair cuticle before applying heat, which helps minimize breakage compared to traditional dry-heat tools. The integrated comb guides strands smoothly through the plates, preventing tangling and ensuring consistent results from root to tip.

Suitable for all hair textures, the device includes multiple heat settings to accommodate fine to coarse hair. For optimal performance and to prevent mineral buildup, use distilled or filtered water in the reservoir. The sleek black and white housing features an auto shut-off function for safety and energy efficiency.

L'Oreal Professionnel Serie Expert Vitamino Color Resveratrol Professional Shampoo is a salon-formulated cleanser designed to protect and enhance the radiance of color-treated hair. This 500 ml bottle features a gentle yet effective formula that preserves hair color while delivering a glossy, healthy finish.

• Color Protection: Formulated with Resveratrol, a powerful antioxidant, to help shield hair fiber and maintain color vibrancy.
• Enhanced Shine: Delivers up to 6 times more shine for a luminous, glossy appearance.
• Gentle Cleansing: Cleanses without stripping essential moisture or fading artificial pigment.
• Professional Formula: Part of the Serie Expert range, suitable for all color-treated hair textures.

The liquid shampoo creates a rich, gentle lather that removes impurities while conditioning the hair shaft. It contains niacinamide and conditioning silicones to improve manageability and softness after every wash.

For optimal results, use as part of the Vitamino Color system alongside the matching conditioner or mask. This routine supports the brand's claim of up to 8 weeks of color protection when used consistently.

Apply to wet hair, massage into a lather, and rinse thoroughly. The 500 ml pump bottle offers convenient dispensing for regular home use or professional salon application.

L'Oreal Professionnel Serie Expert Vitamino Color Resveratrol Professional Shampoo is a salon-strength cleanser designed to protect and enhance color-treated hair. Formulated with resveratrol, a powerful antioxidant, this shampoo gently removes impurities while helping to preserve color vibrancy and boost shine for up to 8 weeks when used as part of the Color Radiance System.

• Color Protection: Helps prevent fading and maintains radiance in colored hair.
• Key Ingredient: Enriched with resveratrol to shield hair fibers from oxidative stress.
• Shine Boost: Delivers a luminous finish and enhances color intensity.
• Professional Format: Large 1500 ml pump bottle suitable for salon use or long-term home care.

This professional shampoo is suitable for all hair types that have been chemically colored. Its gentle yet effective formula cleanses without stripping essential moisture, leaving hair feeling soft, manageable, and visibly healthier. The large 1500 ml size with a convenient pump dispenser offers excellent value for frequent users or professional stylists.

For optimal results, pair with the matching Vitamino Color conditioner or mask to complete the Color Radiance System routine. This combination helps lock in color and provides deep nourishment to keep dyed hair looking fresh and vibrant between salon visits.

L'Oreal Professionnel Serie Expert Vitamino Color Resveratrol Professional Mask is a rinse-off hair treatment formulated for color-treated hair. Enriched with resveratrol, this creamy gel mask helps protect color vibrancy and delivers a high-shine finish.

• Color Protection: Helps prevent fading and maintains radiance for up to 8 weeks when used with the Vitamino Color system.
• Resveratrol Formula: Contains antioxidant polyphenols to nourish the hair fiber and strengthen against breakage.
• Glass Shine: Provides a glossy, manageable finish and softens hair texture.
• Professional Size: 500 ml salon-format jar suitable for weekly intensive treatments or regular conditioning.

The mask features a rich, creamy texture that distributes easily through mid-lengths and ends. It deeply hydrates and nourishes chemically treated or weakened hair, improving manageability and reducing frizz.

Apply to clean, towel-dried hair after shampooing. Leave on for 2-5 minutes, then rinse thoroughly. For best results, pair with Vitamino Color shampoo and leave-in serum.

L'Oreal Professionnel Serie Expert Vitamino Color Resveratrol Professional Conditioner is a salon-grade formula designed to protect and enhance color-treated hair. Enriched with the antioxidant Resveratrol, this lightweight conditioner hydrates strands while helping to maintain color vibrancy for up to 8 weeks when used as part of the Vitamino Color system.

• Color Protection: Formulated with Resveratrol to help prevent fading and maintain radiance.
• Hydration & Shine: Detangles and smooths hair for a glossy, touchable finish without weighing it down.
• Professional Formula: Part of the Serie Expert line, suitable for all types of color-treated hair.
• Salon Size: 750 ml pump bottle ideal for extended home use or professional application.

The creamy texture glides easily through wet hair, focusing hydration on mid-lengths and ends where damage is most common. It rinses cleanly, leaving hair soft, manageable, and visibly healthier. This conditioner works best when paired with the Vitamino Color Shampoo to maximize the protective benefits of the Resveratrol complex.

To use, apply to freshly shampooed hair after rinsing out the shampoo. Distribute evenly from mid-lengths to ends. Leave on for 2-3 minutes to allow the active ingredients to penetrate, then rinse thoroughly with lukewarm water. For optimal results, incorporate into your regular wash routine alongside other products from the Vitamino Color range.

L'Oréal Professionnel Serie Expert Vitamino Color Resveratrol Professional Conditioner is a rinse-off treatment designed for color-treated hair. Formulated with resveratrol, this creamy conditioner helps protect color vibrancy while providing moisture and detangling benefits.

• Color Protection: Contains resveratrol antioxidant to help preserve color radiance.
• Manageability: Detangles and smooths chemically treated or colored hair.
• Finish: Leaves hair with a glossy, radiant appearance.
• Texture: Lightweight, creamy formula that rinses clean without weighing hair down.

This professional conditioner is part of the Vitamino Color line, specifically developed to maintain the intensity of colored hair. It works in synergy with the Vitamino Color shampoo to support the hair fiber and enhance shine.

The formula includes conditioning agents such as amodimethicone, which aid in smoothing the hair cuticle. It is suitable for all types of color-treated hair and can be used year-round as part of a regular hair care routine.

Apply to wet hair after shampooing, focusing on mid-lengths and ends. Leave on for 2-3 minutes before rinsing thoroughly. For best results, use as part of the complete Vitamino Color system.

L'Oreal Professionnel Serie Expert Silver Shampoo is a professional purple toning shampoo designed to neutralize yellow and brassy tones in grey, white, and light blonde hair. This 1500 ml backbar size formula uses violet dyes and magnesium to brighten hair while providing a glossy finish.

• Neutralizing Action: Violet micro-pigments counteract unwanted yellow and brassiness.
• Brightening Finish: Enhances shine and luminosity for cool-toned hair.
• Professional Size: 1500 ml bottle suitable for salon use or long-term home maintenance.
• Target Hair: Specifically formulated for grey, white, platinum, and bleached blonde hair.

The shampoo features a Gloss Protect System that helps maintain the integrity of the hair fiber while delivering immediate tonal correction. Its purple pigmented liquid texture works gently to cleanse without stripping, leaving hair feeling soft and looking vibrant.

Ideal for regular use to maintain cool tones between salon visits, this anti-yellowing shampoo ensures that light hair remains bright and free from dullness. The large format offers excellent value for those requiring consistent toning care.

L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Shampoo is a professional salon formula designed for long hair with thinned ends. Infused with patented Filler-A100 and amino acids, this shampoo cleanses while helping to plump the hair fiber core for a thicker appearance.

• Targeted Care: Specifically formulated for long hair prone to breakage and thinned ends.
• Key Technology: Contains Filler-A100 and amino acids to strengthen and renew lengths.
• Visible Results: Helps reduce split ends and improves hair shine when used as part of the Pro Longer regimen.
• Professional Size: Large 1500 ml bottle suitable for salon backbar use or long-term home care.

This rinse-off shampoo creates a rich lather that gently removes impurities without stripping moisture. The formula works to reinforce the hair structure, addressing the specific needs of growing out long hair where ends often appear thinner than roots.

For optimal results, follow with the Pro Longer Conditioner and End Filler treatment. This system helps protect against daily mechanical stress and environmental factors, leaving hair feeling resilient and looking visibly healthier.

L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Masque is a professional hair treatment designed to strengthen and renew long hair with thinning or fragile ends. Formulated with patented FILLER-A100 technology and amino acids, this rich creamy mask penetrates the hair fiber to thicken lengths and reduce the appearance of split ends.

• Key Technology: Patented FILLER-A100 + Amino Acid complex strengthens hair fiber from within.
• Target Concern: Specifically formulated for long hair with weakened, thinning, or split ends.
• Result: Leaves hair smoother, shinier, and fuller-looking with improved manageability.
• Format: Professional salon-grade rinse-out mask in a 500 ml jar.

This lengths renewing hair mask works by plumping the hair fiber to restore density to fragile ends. It is part of the Serie Expert Pro Longer system, which helps maintain hair health when used regularly as part of a care regimen. The texture is a rich cream that coats strands without weighing them down, delivering intense nourishment to mid-lengths and ends where damage is most visible.

To use, apply to shampooed, towel-dried hair focusing on mid-lengths to ends. Leave on for 3-5 minutes to allow the FILLER-A100 technology to penetrate, then rinse thoroughly. For best results, use 1-2 times per week or as needed when hair feels weakened. Suitable for unisex use on various hair textures requiring length reinforcement.

L'Oréal Professionnel Vitamino Color Spectrum Green Shampoo is a professional green-tinted neutralizing shampoo formulated for color-treated dark brown to brunette hair. This creamy formula transforms into a dense, rich foam that deposits green pigments to counteract unwanted red and mahogany undertones, helping to preserve color vibrancy.

• Neutralizes Red Tones: Uses green pigments to correct warm reflections in level 5 and below brunette hair.
• Color Protection: Helps maintain color vibrancy for up to 100 days when used as part of the complete routine.
• Professional Formula: Enriched with ferulic acid and citric acid for salon-grade care.
• Creamy Texture: Dense foam cleanses gently while depositing tonal pigments.

This shampoo is specifically designed for individuals with dark brown or brunette color-treated hair who wish to eliminate brassy or reddish hues. The green dye technology works on the principles of color theory to balance the hair's tone without altering the base color permanently.

For best results, apply to wet hair, massage into a lather, and rinse thoroughly. It is recommended for use 2-3 times weekly depending on hair needs. To prevent temporary staining on fabrics, use darker towels during drying. Follow with the matching Vitamino Color Spectrum conditioner or mask to lock in hydration and shine.

L'Oreal Professionnel Vitamino Color Spectrum Purple Shampoo is a professional neutralizing shampoo designed for blonde, lightened, and silver hair. This creamy formula uses purple dyes to instantly counteract unwanted yellow undertones while gently cleansing the scalp and strands.

• Neutralizes Yellow Tones: Purple pigments correct brassiness in blonde and highlighted hair.
• Color Protection: Helps maintain color vibrancy and shine for up to 100 days with continued use.
• Gentle Cleansing: Creamy texture transforms into a rich lather without stripping moisture.
• Professional Formula: Part of the Serie Expert line, formulated with antioxidants and UV filters.

The shampoo features a luxurious creamy texture that emulsifies into a dense foam. It is enriched with Ferulic Acid and Resveratrol to protect hair fibers and enhance luminosity. Suitable for normal to dry color-treated hair, it provides a glossy finish and improved manageability.

To use, apply to wet hair and massage into a lather. For optimal toning results, leave on for 2-5 minutes depending on the desired level of neutralization, then rinse thoroughly. Use regularly as part of your hair care routine to keep blonde tones cool and vibrant.

L'Oreal Professionnel Dia Light 9.13 is an ammonia-free demi-permanent acidic gel-cream hair color designed to gloss, tone, and refresh colored or sensitized hair. This professional formula delivers a very light ash gold blonde shade with a luminous, vinyl-like finish while conditioning the hair fiber.

• Ammonia-Free Formula: Gentle acidic pH respects the hair structure and scalp comfort.
• Hyaluronic Acid Enriched: Contains sodium hyaluronate to hydrate and protect sensitized hair.
• Glossy Finish: Provides intense shine and neutralizes unwanted warm tones without lift.
• Precision Texture: Milky gel-cream consistency allows for controlled, even application.

Dia Light is specifically formulated for tone-on-tone coloration, making it suitable for refreshing faded lengths, neutralizing brassiness after lightening, or adding depth to natural hair. The result is a glossy, healthy-looking color that lasts up to 6 weeks.

This product is intended for professional use and must be mixed with L'Oreal Professionnel Diactivateur developer in a 1:1.5 ratio. Development time ranges from 5 to 20 minutes depending on the desired intensity and service type. It is not recommended for use on hair previously treated with henna or metallic salts.

L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Shampoo is a professional cleansing formula designed for long hair with thinned or weakened ends. Infused with patented Filler-A100 technology and amino acids, this shampoo helps to plump the hair fiber core, reducing breakage and improving the appearance of split ends.

• Filler-A100 Technology: Patented ingredient combination that penetrates the hair fiber to thicken and strengthen lengths.
• Amino Acid Formula: Supports hair structure to reduce breakage by up to 94% when used with the conditioner.
• Lengths Renewing: Specifically targets thinned ends to restore a smooth, shiny finish.
• Professional Care: Part of the Serie Expert range, suitable for salon-quality results at home.

The cream shampoo texture gently cleanses the scalp and hair without stripping moisture. It prepares long hair for subsequent treatments in the Pro Longer protocol, such as the conditioner and mask, to maximize shine and strength.

This 300 ml bottle is suitable for regular use on long hair types prone to damage. For best results, apply to wet hair, lather, and rinse thoroughly before following with the matching Pro Longer conditioner.

L'Oreal Professionnel X-Tenso Moisturist Smoothing Cream is a professional salon treatment designed to straighten and smooth sensitised, colour-treated or fine hair. This thioglycolate-based formula uses nutri-cationic technology to condition the hair fibre while transforming curls and frizz into a sleek, shiny finish.

• Target Hair Type: Specifically formulated for sensitised, fragile or coloured hair.
• Professional Formula: Thioglycolate-based smoothing cream requiring neutralisation.
• Nutri-Cationic Technology: Conditions and protects hair during the chemical process.
• Result: Long-lasting smoothness, reduced volume and high shine for up to 60 days.

This cream features a rich, double-creamy texture that melts into the hair for even application. It is part of the complete X-Tenso system and must be used with the corresponding X-Tenso Fixing/Neutralising product to lock in the shape. Suitable for use on hair with up to 30% highlights when following professional guidelines.

For best results, this treatment should be applied by a qualified professional who can perform a strand test and determine the appropriate processing time. The formula helps maintain softness and manageability while delivering a polished, straight look without weighing down delicate hair structures.

L'Oreal Professionnel Dia Light Acidic Gloss Color is an ammonia-free demi-permanent hair color designed to tone, gloss, and refresh colored or sensitized hair. The shade 8.3 Light Golden Blonde delivers a luminous, high-gloss finish while neutralizing unwanted warm tones.

• Ammonia-Free Formula: Gentle acidic gel-crème texture respects the hair fiber and scalp comfort.
• High-Gloss Finish: Enriched with Hyaluronic Acid to hydrate and boost shine by up to 82%.
• Tone-on-Tone Coverage: Blends grey hairs and refreshes color without full opaque coverage.
• Fast Processing: Develops in 2 to 20 minutes depending on desired intensity.

This professional salon product is ideal for maintaining color vibrancy between permanent services. The milky crème consistency allows for precise application on natural, colored, or chemically treated hair. It helps reduce breakage compared to untreated hair while providing a smooth, manageable result.

Dia Light requires mixing with Diactivateur developer (6-vol, 9-vol, or 15-vol) at a ratio of 1:1 to 1:1.5. A patch test is required 48 hours before use. Results last up to 6 weeks, gradually fading with washing.

L'Oreal Professionnel Dia Light is an ammonia-free acidic demi-permanent hair color designed to tone, gloss, and refresh hair with a high-shine finish. This professional formula uses acidic pH technology to respect the hair fiber while depositing vibrant color.

• Shade: 7.31 Almond (Golden Ash Blonde)
• Formula: Ammonia-free acidic gel-crème enriched with hyaluronic acid
• Finish: Provides up to 82% more shine and a glossy look
• Use: Ideal for toning pre-lightened hair and refreshing color-treated lengths

This demi-permanent color is suitable for sensitized, bleached, or color-treated hair. It neutralizes unwanted warm tones after lightening and adds hydration thanks to its hyaluronic acid content. The results last approximately 4 to 6 weeks.

Dia Light is mixed in a 1:1.5 ratio with Diactivateur developer (available in 6, 9, or 15 volume). Processing time ranges from 2 to 20 minutes depending on the desired result. This product is intended for professional use and is not formulated for full grey coverage.

L'Oreal Professionnel Dia Light 7.40 is an ammonia-free acidic gloss color designed to tone, refresh and add ultra-glossy shine to hair without lifting the natural base. This demi-permanent gel-cream formula neutralizes warm undertones and revitalizes lengths for a polished, vibrant finish.

• Acidic Formula: Low pH technology with hyaluronic acid protects the hair fiber while delivering intense shine.
• No Ammonia: Gentle demi-permanent color that tones and refreshes without oxidative lift.
• Shade 7.40: Intense copper blonde ideal for neutralizing brassiness or adding warm depth.
• Professional Use: Mix 1:1.5 with Diactivateur developer for customized toning services.

Dia Light is formulated for professional salon use to create glossy, healthy-looking results on color-treated or sensitized hair. The acidic gel-cream texture ensures even application and consistent color deposit up to 6 weeks.

This shade provides a deep copper reflection that enhances blonde and light brown bases. It is particularly effective for post-lightening toning, balayage glossing, and refreshing faded ends between permanent color appointments.

The tube contains 50 ml of product. A patch test is required 48 hours before use. Do not use on eyelashes or eyebrows.

L'Oréal Professionnel Blond Studio 9 Oil Developer 20 Volume is a professional-grade oxidant formulated exclusively for use with the Blond Studio 9 lightening powder. This oil-enriched developer features a creamy, low-volatility texture that ensures smooth application and optimal mixing while helping to protect hair integrity during the lightening process.

• Professional Formula: Designed specifically for salon use with Blond Studio 9 powder.
• Oil-Enriched Texture: Creamy consistency reduces volatility and improves cosmeticity.
• Controlled Lift: 20 volume (6%) strength suitable for on-scalp applications.
• Large Format: 1000 ml bottle for high-volume professional use.

The unique oil-based formula helps boost lightening performance and smooths the hair cuticle, resulting in improved post-shampoo softness. It is engineered to work synergistically with Blond Studio 9 powders to achieve clean, luminous blonde results with up to 9 levels of lift depending on the technique used.

This developer is intended for multi-technique lightening applications, including global lightening, highlights, and freehand techniques. The 20 volume concentration allows for safe on-scalp application when following manufacturer guidelines, with a maximum development time of 50 minutes. Do not use external heat during processing.

For best results, mix with Blond Studio 9 lightening powder according to the recommended ratios for your specific technique: 1+1 for global application, 1+2 for enclosed techniques, and 1+3 for open or freehand methods. Always perform a strand test prior to full application.

Crescina Transdermic HFSC Re-Growth Shampoo is a specialized cleanser formulated for women experiencing thinning hair and reduced density. Designed to complement the Crescina Transdermic HFSC vial treatments, this shampoo utilizes patented technology to support physiological hair growth in areas where follicles remain active.

• Targeted Formula: Specifically developed for women with thinning hair or visible scalp reduction.
• HFSC Complex: Enriched with Cysteine, Lysine, Glycoproteins, and Stem-Engine to strengthen hair structure.
• Transdermic Technology: Facilitates the absorption of active ingredients while gently cleansing.
• Gentle Cleansing: Produces a soft, compact foam suitable for frequent washing without weighing hair down.

The concentrated formula effectively removes oil, dirt, and product buildup while leaving hair with added volume and shine. It is compatible with other hair cosmetics and serves as the foundational step in the Crescina Re-Growth regimen.

For optimal results, apply to wet hair, massage until a rich lather forms, and leave on for 2-3 minutes before rinsing thoroughly. A mild transient sensation such as warmth or slight reddening may occur due to the presence of mild vasodilators, which aid in ingredient delivery.

Depot No. 307 Black Gel is a tinted hair styling gel designed for men with dark or greying hair. It provides medium hold and volume while offering temporary, discreet coverage to blend grey strands.

• Temporary Coverage: Contains black pigment (CI 77266) to gently mask greys between colourings.
• Medium Hold: Shapes and defines short to medium hair lengths with a natural to slightly glossy finish.
• Botanical Complex: Enriched with 10 plant extracts, including Camellia Sinensis (black tea), sunflower seed oil, and vitamin E.
• Easy Removal: The tint washes out completely with regular shampoo.

This gel is part of the Depot 300 Hair Stylings collection. It features a smooth texture that allows for precise application on damp or dry hair. The formula conditions the hair while providing structure, making it suitable for daily grooming and professional styling.

The product comes in a 125 ml squeezable tube. Avoid contact with skin and clothing to prevent staining from the black pigment. Made in Italy by THE MALE TOOLS & Co.

Bouclème Curls Redefined Seal + Shield Curl Defining Gel is a glycerin-free styling gel designed to provide medium-to-strong hold and weatherproof definition for wavy, curly, and coily hair. This plant-powered formula delivers glossy shine and frizz control without flaking, making it suitable for humid conditions and daily wear.

• Weatherproof Hold: Resists humidity and frizz for long-lasting curl definition.
• Glycerin-Free Formula: Prevents moisture overload and maintains shape in varying climates.
• Plant-Powered Ingredients: Enriched with babassu oil, panthenol, and natural sugar complex for shine.
• Non-Flaking Finish: Creates a soft cast that defines curls without stiffness or residue.

The gel features a lightweight texture that glides through damp hair, allowing for easy distribution via raking or scrunching. It works effectively on its own or can be layered with the Seal + Shield Curl Cream for enhanced moisture and hold. The formula is approximately 95% plant-powered, vegan, and cruelty-free.

Scented with essential oils including mandarin red peel, ylang ylang, and sweet orange, the gel offers a fresh, citrus-floral fragrance. It is packaged in a recyclable bottle made from recycled and renewable materials. For best results, apply to towel-dried hair and air dry or diffuse. Suitable for color-treated hair.

Bouclème Curls Redefined Scalp Exfoliating Shampoo is a treatment cleanser designed to remove product build-up and refresh the scalp for textured hair. Formulated with hydrogenated castor oil beads, this creamy shampoo provides gentle physical exfoliation to clear dead skin cells and excess sebum without stripping moisture.

• Scalp Detox: Hydrogenated castor oil beads physically exfoliate to remove build-up and flakiness.
• Cooling Sensation: Menthyl lactate and minty essential oils provide an invigorating, cooling effect.
• Textured Hair Care: Specifically formulated for waves, curls, and coils to support healthy follicles.
• Plant-Powered: Vegan, cruelty-free formula with sea buckthorn and frankincense oils.

This shampoo features a refreshing scent profile of grapefruit, frankincense, and mint. It creates a rich lather that stimulates the scalp while cleansing. Due to its exfoliating nature, it is intended for treatment use rather than daily washing. We recommend using it once a month for maintenance, or weekly if experiencing dryness or irritation.

To use, apply to wet hair and massage into the scalp in circular motions to allow the beads to work. Rinse thoroughly. Follow immediately with a conditioner or detangling treatment to ensure any remaining beads are removed from the hair strands. This product is safe for color-treated hair and comes in a 250 ml tube made from recycled materials.

Bouclème Curls Redefined Root Refresh is an alcohol-free refreshing mist designed to hydrate the scalp and reactivate curls between washes. This lightweight spray absorbs excess oil and neutralizes odors without leaving a powdery residue, making it a gentle alternative to traditional dry shampoos for wavy, curly, and coily hair types.

• Alcohol-Free Formula: Soothes and hydrates the scalp while refreshing roots without drying out hair fibers.
• Curl Reactivation: Adds texture and volume at the roots, helping to redefine curl shape and reduce frizz.
• Plant-Powered Ingredients: Contains Aloe Vera, Neroli Flower Water, and Lactobacillus Ferment to support the scalp microbiome.
• Refreshing Scent: Features a blend of essential oils including grapefruit, frankincense, mint, and lavender.

This root refresh spray is ideal for extending time between wash days, refreshing protective styles such as braids and locs, or revitalizing hair after workouts. The fine-mist applicator ensures even distribution at the roots for a clean, refreshed feel.

To use, shake the bottle well and spray onto dry roots from approximately 15 cm away. Massage gently into the scalp with fingertips and allow to air dry or diffuse. The formula is sulphate-free, silicone-free, paraben-free, and mineral-oil-free.