Haircare essentials – shampoos, masks & styling

Wella Professionals Koleston Perfect Permanent Hair Dye in shade 5/4 delivers a professional light brown copper result with natural depth and high shine. This oxidative cream colour is formulated for up to 100% grey coverage and long-lasting vibrancy.

• Shade: 5/4 Light Brown Copper/Mahogany
• Coverage: Up to 100% grey coverage
• Finish: Natural depth with high gloss
• Technology: ME+ technology to reduce allergy risk

This permanent hair colour features a creamy consistency for easy application and precise mixing. It is designed to be mixed 1:1 with Welloxon Perfect developer (sold separately) to activate the colour and achieve the desired lift.

Suitable for all hair types, this formula provides reliable results on both natural and previously coloured hair. The ME+ molecule helps minimize the risk of developing new allergies while maintaining intense colour performance.

Always perform a skin allergy test 48 hours before use. For best results, follow professional application guidelines regarding processing time and developer volume selection.

Wella Professionals Koleston Perfect ME+ 7/17 is a permanent hair color cream designed to deliver medium blonde with ash brown tones. This professional formula utilizes ME+ dye technology and Metal Purifier to provide true-to-tone results while helping to reduce the risk of new allergies compared to traditional PPD systems.

• Shade: 7/17 Medium Blonde/Ash Brown
• Coverage: Up to 100% gray coverage
• Technology: ME+ and Metal Purifier for pure color
• Format: 60 ml tube, vegan formulation

This oxidative hair color is part of the Rich Naturals family, offering natural depth and shine. It requires mixing with Welloxon Perfect developer in a 1:1 ratio. The development time is typically 30-40 minutes without heat, depending on the desired lift and developer strength used.

Suitable for all hair types, this dermatologically tested product provides up to 3 levels of lift. An allergy alert test is required 48 hours before use. The packaging consists of an aluminum tube made from recycled materials.

Wella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 77/44 delivers medium blonde intensive red results with natural depth and shine. This professional salon formula utilizes ME+ technology to reduce the risk of developing new allergies while providing up to 100% gray coverage.

• Shade: 77/44 Medium Blonde Intensive Red
• Technology: ME+ dye molecule for reduced allergy risk
• Coverage: Up to 100% gray coverage
• Format: 60 ml professional tester tube

This permanent hair color cream is designed for professional use and requires mixing with Welloxon Perfect developer in a 1:1 ratio. The formula helps neutralize free radicals during color formation, resulting in less hair damage compared to previous Koleston Perfect generations.

The 77/44 shade belongs to the Vibrant Reds family, offering intense copper-red tones that remain vibrant until natural root regrowth. An allergy alert test is required 48 hours before each application.

Wella Professionals Koleston Perfect Permanent Hair Dye 8/73 is a professional oxidative hair color cream designed to deliver pure, balanced results with natural depth and shine. This 60 ml tester tube produces a light blonde brown shade with warm gold reflections, offering up to 100% grey coverage and up to three levels of lift when mixed with the appropriate developer.

• Shade: 8/73 Light Blonde Gold Brown
• Coverage: Up to 100% grey coverage
• Lift: Up to 3 levels with Welloxon Perfect
• Format: 60 ml Professional Tester Tube

This permanent hair color belongs to the Deep Browns family and utilizes Pure Balance technology to help protect hair structure during the coloring process. It is formulated for professional use only and requires mixing with Welloxon Perfect developer at a 1:1 ratio to ensure predictable, long-lasting results.

The creamy texture allows for precise application and even saturation from roots to ends. Ideal for salon professionals seeking reliable performance, this shade provides vibrant warmth and consistent tone retention. As a tester unit, it offers the same high-quality formula in a convenient size for trial or single applications.

Subrina Professional Style Finish Dry Texture Spray is a lightweight aerosol styling product designed to deliver instant volume and a matte, powdery finish. This dry texturizing spray adds grip and lift to fine or flat hair without weighing it down, creating an effortless, lived-in look with flexible hold.

• Matte Finish: Provides a dry, non-greasy texture that absorbs excess oil for a fresh appearance.
• Instant Volume: Lifts roots and adds body to fine or limp hair for fuller-looking styles.
• Flexible Hold: Offers workable control that allows you to reshape styles throughout the day.
• Versatile Styling: Adds grip for braids, updos, and tousled looks while refreshing second-day hair.

The formula features oil-absorbing ingredients like Rice Starch and Zeolite, combined with Argan Shell Powder and Hydrolyzed Wheat Protein to enhance texture and protect hair structure. It is ideal for creating undone, modern styles or adding dimension to smooth hairstyles.

Apply to dry hair by holding the can 20-25 cm away from the head. Spray at the roots for lift or through the lengths for overall texture. Scrunch or finger-style to activate the powdery effect. The lightweight mist ensures no sticky residue, leaving hair feeling clean and touchable.

This 300 ml aerosol can is suitable for professional use and daily styling, catering to unisex audiences seeking manageable volume and matte definition.

Davines The Present Time demi-permanent hair dye 10.0 is an ammonia-free alkaline color designed for low-commitment shade changes and tone refreshing. This professional formula delivers multi-dimensional shine while respecting hair integrity through biomimetic restoring technology.

• Shade: 10.0 (Very Light Blonde)
• Formula: Ammonia-free with Regenerative Organic Certified coconut oil
• Longevity: Lasts up to 24 washes, fading true to tone
• Coverage: Up to 70% grey coverage for natural shades

The cream-gel texture ensures easy application and mixing. It provides up to one level of lift and color deposit, making it suitable for toning natural or previously colored hair, softening regrowth lines, and repigmenting after bleaching.

This demi-permanent color contains 88-93% ingredients of natural origin and offers UV protection for up to four weeks. The packaging features a tube made from 100% recycled aluminum, supporting sustainable salon practices.

Mix in a 1:2 ratio with Davines activator (7 vol or 15 vol). Process for 20 minutes without heat or 15 minutes with heat. Dermatologically tested and suitable for all hair types seeking reflective shine and gentle color evolution.

Davines The Present Time Demi-Permanent Hair Dye in shade 10.12 is an ammonia-free alkaline hair color designed for low-commitment toning and refreshing. This demi-permanent formula delivers a cool-toned ash violet blonde finish with luminous, multi-dimensional shine.

• Shade: 10.12 Ash Violet Blonde
• Formula: Ammonia-free demi-permanent alkaline
• Longevity: Lasts up to 24 washes with true-to-tone fading
• Care: Contains regenerative organic certified coconut oil

The creamy-gel texture ensures easy application and even distribution. Formulated with Biomimetic Hair Restoring Technology, it helps restore hair lipids and provides UV protection for the color. Dermatologically tested for scalp tolerance.

This professional-grade dye requires mixing with a Davines activator at a 1:2 ratio before use. Processing time is 20 minutes without heat or 15 minutes with heat. Ideal for toning, color refreshes, base breaking, and repigmentation of lightened hair.

Davines The Present Time Demi-Permanent Hair Dye 7.55 is an ammonia-free alkaline hair colour designed for professional salon use. This 100 ml tube delivers reflective, high-shine results while strengthening hair with biacidic bond complex technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline concentration suitable for low-commitment colour changes.
• Hair Restoration: Contains regenerative organic certified coconut oil and omega-9 to support up to 76% lipid restoration.
• True-to-Tone Fade: Lasts up to 24 washes, fading gradually without brassiness or unwanted shifts.
• Professional Application: Requires mixing with The Present Time Activator (7 or 15 vol) in a 1:2 ratio.

This shade, identified as 7.55, offers warm tonal depth ideal for refreshing natural colour, blending grey hair up to 70%, or softening regrowth lines. The cream texture ensures even application on dry hair, with a development time of 20 minutes at room temperature or 15 minutes with heat.

Formulated with 88-93% ingredients of natural origin, this dye supports hair integrity during the colouring process. It provides up to 10x more shine and increases resistance to breakage by 34%. Dermatologically tested and highly biodegradable, it aligns with sustainable beauty standards.

Note: This product is a professional salon colour cream and must be used with the specific Davines The Present Time activators. It is not a standalone ready-to-use dye.

Davines The Present Time Demi-Permanent Hair Dye is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula deposits pigment while restoring hair lipids, delivering high shine and true-to-tone fading for up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color suitable for toning and refreshing.
• Biomimetic Technology: Contains ROC-certified coconut oil and Omega-9 to restore hair structure.
• High Shine Finish: Provides up to 10x more shine on fashion reflects.
• Longevity: Lasts up to 24 washes with gradual, natural fading.

This shade, 10.22, is designed for professional use to create luminous, healthy-looking color. The formula covers up to 70% of grey hair in natural shades and is dermatologically tested. It is packaged in a sustainable recycled aluminium tube.

To use, mix the color cream with Davines The Present Time Activator (sold separately) in a 1:2 ratio. Apply to dry or towel-dried hair and process for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly and follow with post-color care.

Davines The Present Time Demi-Permanent Hair Dye in shade 9.7 is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula delivers luminous, high-shine results while reinforcing the hair fiber for a healthy, vibrant finish.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color suitable for natural and previously colored hair.
• Biomimetic Technology: Enriched with Regenerative Organic Certified coconut oil and omega-9 from fermented microalgae to restore hair integrity.
• True-to-Tone Fade: Color evolves gradually and fades naturally over approximately 24 washes without harsh demarcation lines.
• UV Protection: Provides color protection against UV rays for up to four weeks.

This creamy color cream is designed for salon-quality toning, color refreshes, and low-commitment shade changes. It offers excellent coverage for grey blending and enhances shine through its biacidic bond complex. The formula contains 88-93% ingredients of natural origin, aligning with Davines' sustainability standards.

To use, mix the 100 ml tube with The Present Time activator (7 vol or 15 vol) according to professional guidelines. Apply evenly to clean, towel-dried hair. Ideal for achieving soft, reflective blonde tones with a glossy, conditioned feel.

Davines The Present Time Demi-Permanent Hair Dye in shade 4.7 is an ammonia-free alkaline colour system designed for low-commitment, high-shine results. This demi-permanent formula provides up to one level of lift and deposits rich tone while protecting hair integrity with Biomimetic Hair Restoring Technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for all hair types.
• Bond Protection: Features a biacidic bond complex and Regenerative Organic Certified coconut oil.
• True-to-Tone Fade: Lasts up to 24 washes with gradual, natural fading.
• Sustainable Choice: Formulated with 88-93% natural-origin ingredients in recyclable packaging.

The cream texture ensures easy application on dry hair, delivering up to 70% coverage on natural greys and a high reflective shine finish. It is ideal for refreshing colour, blending grey hairs, or experimenting with seasonal tones without the permanence of traditional dyes.

To use, mix one part colour with two parts Davines activator (7 or 15 volume). Apply evenly to dry hair and develop for 20 minutes at room temperature, or 15 minutes with heat. Rinse thoroughly and follow with a suitable shampoo and conditioner. Note that the activator is sold separately.

Davines The Present Time Demi-Permanent Hair Dye in shade 6.65 is an ammonia-free alkaline hair color formulated with biomimetic hair restoring technology. This demi-permanent formula delivers luminous, high-shine results while supporting hair health through regenerative organic certified coconut oil.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color designed to fade evenly over up to 24 washes.
• Hair Restoring Technology: Contains biomimetic ingredients and regenerative organic certified coconut oil to support lipid restoration.
• Luminous Finish: Provides high shine and true-to-tone color reflection for natural or fashion shades.
• Sustainable Composition: Features 88-93% natural-origin content and up to 99% biodegradable ingredients.

This professional-grade hair color is intended for salon use and requires mixing with The Present Time activator (7 volume). It is suitable for clients seeking low-commitment color experimentation, vivid mid-lengths and ends refreshes, or subtle tone adjustments without long-term permanence.

The creamy texture ensures even application and easier rinsing. Shade 6.65 offers a specific tonal result within the Davines color portfolio, optimized for those who prioritize hair integrity alongside color vibrancy. The packaging utilizes recycled materials and reduced weight to minimize environmental impact.

Davines The Present Time demi-permanent hair dye is an ammonia-free alkaline color system designed for professional salon use. This 100 ml tube in shade 7.44 Medium Blonde Intense Copper delivers luminous, multi-dimensional shine while conditioning the hair with Biomimetic Hair Restoring Technology and Regenerative Organic Certified coconut oil.

• Shade: 7.44 Medium Blonde Intense Copper
• Technology: Biomimetic Hair Restoring with ROC coconut oil
• Longevity: Lasts up to 24 washes, fading true to tone
• Coverage: Up to 70% grey coverage on natural shades

The creamy-gel consistency ensures easy mixing and even application. It restores hair lipids by up to 76% in one service and provides UV protection for color stability. Suitable for all hair types, including previously colored or chemically treated hair, it allows for low-commitment color changes and refreshes.

This demi-permanent formula can shift natural levels by up to one level. It requires mixing with The Present Time Activator (7 vol or 15 vol), which is sold separately. Processing time is approximately 20 minutes, or 15 minutes with heat. The aluminum tube contains recycled content and features a high biodegradability formula.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.62 is an ammonia-free alkaline hair color designed for professional salon use and at-home maintenance. This 100 ml tube delivers luminous, multi-dimensional shine while providing up to 70% grey coverage on natural shades and up to 50% on fashion tones.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color that lasts up to 24 washes with true-to-tone fading.
• Biomimetic Technology: Features ROC-certified coconut oil and omega-9 to restore hair lipids and increase resistance to breakage.
• Professional Performance: Provides up to 1 level of lift and deposit with a creamy consistency for easy mixing and application.
• Sustainable Composition: Contains 88-93% natural-origin ingredients including water, with up to 99% biodegradable content.

The Present Time line utilizes Biomimetic Hair Restoring Technology to strengthen the hair fiber during the coloring process. Shade 8.62 offers a reflective tone suitable for refreshing faded color, blending regrowth, or adding dimension to natural hair. The formula is dermatologically tested and suitable for both natural and previously color-treated hair.

To achieve optimal results, mix one part color with two parts The Present Time Activator (available in 7 or 15 volume). Apply to dry hair and allow to develop for 20 minutes at room temperature, or 15 minutes with heat. Emulsify with water before rinsing thoroughly. This professional tube contains 100 ml of product.

Subrina Professional Permanent Colour 0/00 Clear is a transparent permanent hair dye mixer designed for professional color customization. This clear cream formula acts as a diluter to soften intensity, create pastel tones, and add high shine to existing shades without depositing additional pigment.

• Function: Transparent mixer and diluter for customizing color formulations
• Effect: Softens intense shades, creates pastels, and adds glossy finish
• Formula: Cream texture with liquid crystal technology for uniform results
• Usage: Mixes 1:1 with developer for classic coloring or 1:2 for refresh services

This product belongs to the Subrina Professional Permanent Colour Essential range. It is suitable for all hair types and allows stylists to adjust color depth and tone precisely. The clear base ensures that the natural or artificial pigment of other shades remains true while reducing saturation.

The tube contains 100 ml of professional-grade permanent color cream. It requires mixing with an appropriate oxidant (developer) before application. A patch test is recommended 48 hours prior to use to check for sensitivity.

Subrina Professional Matcha Plex Lightener is a professional bleaching mask formulated to lift hair up to 9 levels while protecting structural integrity. This delicately green powder features a creamy consistency that allows for precise application with or without foils, making it suitable for full-head lightening, balayage, and highlights.

• High-Lift Power: Achieves up to 9 levels of lift for dramatic blonde results.
• Plex Protection: Reduces structural damage during the lightening process.
• Detoxifying Formula: Contains chelating agents to remove heavy metals and impurities.
• Soothing Actives: Enriched with fermented hyaluronic acid, green tea extract, and cucumber oil.

The Matcha Plex technology combines effective lightening with care, soothing cuticles and ensuring an even result. The rich, creamy texture prevents dripping and facilitates smooth distribution across the hair shaft.

This product is intended for professional use by trained hairdressers. It must be mixed with a developer (hydrogen cremeoxyd) prior to application. A strand test and sensitivity patch test are recommended before each use to ensure optimal results and safety.

Subrina Professional Demi Permanent Colour in shade 10/71 Stone Lightest Blonde is an ammonia-free demi-permanent hair dye designed for professional use. This 60 ml tube delivers a soft, natural lightest blonde result with subtle warm undertones, ideal for toning highlights, refreshing mid-lengths, or blending early greys.

• Ammonia-Free Formula: Gentle on hair with MEA-free composition and AminoPlex strengthening technology.
• Natural Finish: Provides intense glossy shine and blends up to 70% of grey hair.
• Professional Performance: Mixes 1:2 with developer and develops in 20-25 minutes for lasting colour up to 24 washes.
• Vegan Enrichment: Formulated with omega-9, almond oil, and arginine to nourish the hair fibre.

This demi-permanent colour cream is suitable for salon professionals and experienced colourists seeking a reliable toning solution. The Liquid Crystal technology ensures improved durability and vibrant results without compromising hair health. It is particularly effective for neutralizing brassiness in lightened hair or creating seamless root-melting effects.

To use, mix one part colour with two parts developer (1.9% for tone-on-tone or 3% for more intensity). Apply to clean, towel-dried hair and leave for 20-25 minutes before rinsing thoroughly. An allergy test 48 hours prior to application is recommended. Not suitable for persons under 16 years of age.

Subrina Professional Demi Permanent Colour 10/65 is a vegan demi-permanent hair dye designed to deliver a lightest blonde mahogany shade with cool red and violet undertones. Formulated with AminoPlex technology, this ammonia-free toner deposits tone-on-tone pigment while protecting hair integrity for a glossy, radiant finish.

• AminoPlex Technology: Enriched with arginine, Omega-9, and almond oil to strengthen hair during coloring.
• Vegan Formula: Ammonia-free and MEA-free composition with low pH to minimize damage.
• Precise Toning: Shade 10/65 neutralizes brassiness and adds soft mahogany depth to lightened hair.
• Professional Results: Mixes 1:2 with 1.9% or 3% developer for consistent, salon-quality application.

This demi-permanent colour cream is ideal for refreshing faded highlights, balancing warm tones after bleaching, and blending early grey hairs without the commitment of permanent dye. The liquid crystal pigment storage system ensures color stability, while Aroma Guard technology reduces processing odor.

The creamy texture allows for even application from roots to ends. Processing time ranges from 15 to 25 minutes depending on the desired intensity. As a demi-permanent solution, the color gradually fades over approximately 24 washes, ensuring a soft regrowth line and maintaining hair health between services.

Subrina Professional Demi Permanent Colour in shade 8/7 Light Blonde Brown is an ammonia-free demi-permanent hair dye designed to tone, refresh, and enhance natural colour. This professional 60 ml tube delivers a glossy finish while nourishing the hair with almond oil and omega-9 fatty acids.

• Ammonia-Free Formula: Gentle demi-permanent system suitable for toning and grey blending up to 70%.
• Nourishing Care: Enriched with almond oil and omega-9 fatty acids to support hair hydration and shine.
• Long-Lasting Tone: Provides vibrant colour that lasts up to 24 washes with gradual, natural fading.
• Professional Shade: 8/7 Light Blonde Brown offers a balanced neutral-warm tone ideal for correcting brassiness.

This demi-permanent toner utilizes Liquid Crystal Technology and a low pH formula to minimize damage during the coloring process. It is particularly effective for neutralizing unwanted warm tones after lightening or refreshing color between permanent services. The creamy texture ensures smooth, even application from roots to ends.

For best results, mix with a cream developer in a 1:2 ratio. Use a 1.9% developer for тонing or fine hair, and a 3% developer for first-time applications or thicker hair textures. Process for 20-25 minutes on clean, dry hair before rinsing thoroughly.

Subrina Professional Demi Permanent Colour in shade 9/54 Very Light Blonde Chilli is an ammonia-free demi-permanent hair dye designed to deposit rich pigment and enhance shine without lifting the natural hair level. This professional toner utilizes AminoPlex technology with arginine and a low pH formula enriched with omega-9 and almond oil to condition the hair while delivering vibrant, glossy results.

• Shade: 9/54 Very Light Blonde Chilli
• Formula: Ammonia-free and MEA-free with AminoPlex technology
• Finish: High shine and glossy appearance
• Longevity: Lasts up to 24 washes

This demi-permanent colour is ideal for toning after balayage, highlights, or bleaching, as well as for neutralizing brassiness and refreshing faded color on mid-lengths and ends. It provides up to 70% coverage of early grey hair, making it a versatile choice for subtle color adjustments and maintenance between permanent services.

The cream texture ensures easy application and even distribution. For best results, mix 1 part color with 2 parts developer (1.9% or 3%) and process for 20 minutes without heat or 15 minutes with heat. The formulation includes Aroma-Guard technology to reduce perceivable odor during use.

Subrina Professional Demi Permanent Colour 10/2 Pearl Blonde is a demi-permanent hair toner designed to deposit cool, pearlescent tones on lightened or highlighted hair. Formulated with AminoPlex technology, this ammonia-free colour cream neutralizes unwanted warmth while adding gloss and softness without lifting the natural hair level.

• AminoPlex Technology: Enriched with arginine, omega-9 fatty acids, and almond oil for nourishment and shine.
• Gentle Formula: Ammonia-free, MEA-free, PPD-free, and resorcinol-free low pH formulation.
• Pearl Tone: Shade 10/2 delivers a lightest blonde pearl finish with blue/violet undertones.
• Lasting Results: Provides up to 70% grey blending and lasts up to 24 washes.

This professional-grade demi-permanent dye is ideal for toning after balayage, highlights, or bleaching services. The creamy texture ensures even application and precise pigment delivery, resulting in a glossy, salon-quality finish. It effectively refreshes faded blonde tones and blends early signs of grey hair.

Mix Subrina Professional Demi Permanent Colour with a 1.9% or 3% developer in a 1:2 ratio. Process for 15-25 minutes depending on the desired intensity and hair condition. Always perform a patch test 48 hours before use. Not suitable for use on eyebrows or eyelashes.

Subrina Professional Lightener Master Bleaching Powder is a professional blue bleaching powder designed to lift hair up to 7 levels. This dust-free formula creates a creamy consistency when mixed with developer, making it suitable for all hair techniques including full head applications and highlights.

• High Lift: Lightens natural and color-treated hair up to 7 levels.
• Blue Pigments: Neutralizes unwanted yellow and brassy tones for cool blonde results.
• Dust-Free Formula: Micro-granule texture minimizes airborne dust during mixing and application.
• Versatile Use: Ideal for foil, balayage, and freehand lightening techniques.

The powder features a specialized micro-granule structure that reduces dust formation, ensuring a cleaner working environment for stylists. When combined with the appropriate oxidant or developer, it forms a smooth, non-swelling cream that adheres well to the hair shaft for even lightening.

This product is intended for professional salon use. It effectively targets warm undertones thanks to its blue-tinted composition, helping to achieve platinum and neutral blonde finishes. The 500 g tub provides ample product for multiple applications in a salon setting.

Please note that the developer or oxidant is sold separately and must be mixed with this powder according to manufacturer ratios before application.

Subrina Professional Vibrant Permanent Hair Dye is a vegan, professional-grade oxidative cream colour designed for intense, long-lasting red tones. The 0/5 Red shade serves as a creative mix to intensify or correct red hues, delivering up to 100% grey coverage with a glossy finish.

• Vegan Formula: Permanent colour suitable for professional salon use.
• Creative Mix: Shade 0/5 Red enhances vibrancy and corrects tone in red hair colouring.
• Advanced Technology: Features Liquid Crystal Pigment technology and AromaGuard for reduced odour.
• Glossy Finish: Provides shiny, radiant results with nourishing emulsion systems.

This permanent hair dye utilizes liquid crystal pigment technology to ensure superior pigment retention and shine. The creamy texture allows for precise application, while the included nourishing system helps maintain hair condition during the colouring process. It is suitable for natural, coloured, and pre-lightened hair.

The 0/5 Red variant is specifically formulated as a creative mix, often used by stylists to boost red intensity or neutralize unwanted orange tones. When used alone, it requires mixing with a developer at a 1:1 ratio. The formula contains ammonia to ensure effective penetration and lasting colour permanence.

Packaged in a 100 ml tube, this product is intended for professional application. A patch test is recommended 48 hours before use to check for sensitivity. The vibrant red tone is used for bold seasonal changes or editorial styling, offering consistent coverage and vivid results.

Subrina Professional Vibrant Permanent Hair Dye 0/28 Petroleum is a professional creative mix tone designed to neutralize warm reflections and enhance cool, turquoise-blue undertones. This 100 ml tube delivers high-shine, long-lasting color using liquid crystal technology for superior pigment retention.

• Creative Mix Tone: Shade 0/28 Petroleum corrects brassiness and adds cool blue-turquoise depth.
• Liquid Crystal Technology: Ensures intense, uniform color that remains vibrant wash after wash.
• Conditioning Formula: Enriched with Argan oil for hydration, elasticity, and a silky finish.
• AromaGuard System: Reduces perceived ammonia odor by up to 70% during application.

This permanent hair color features an emulsion system that allows for fast, homogeneous penetration and immediate shine. It is suitable for professional salon use and can be applied alone for up to 70% grey coverage or mixed with other Vibrant series shades to customize results.

The formula includes Argania Spinosa Kernel Oil to support hair health while coloring. For best results, mix with the appropriate Subrina Professional developer (sold separately) at a 1:1 ratio depending on the desired lift and tone.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.66 is an ammonia-free alkaline hair color designed for professional salon use. This demi-permanent formula delivers vibrant, intense red tones while utilizing biomimetic hair restoring technology to protect and reinforce the hair structure during coloring.

• Shade: 8.66 Vibrant Intense Red
• Formula: Ammonia-free demi-permanent alkaline color with Regenerative Organic Certified coconut oil
• Performance: Provides up to 70% grey coverage on natural shades and lasts up to 24 shampoos
• Finish: Luminous, multi-dimensional shine with a creamy-gel consistency for easy application

The 100 ml tube features a high percentage of natural-origin ingredients (88-93%) and is formulated to deposit color while lifting up to one level. It is suitable for refreshing natural tones, adding fashion reflects, or blending grey hair without the commitment of permanent dye.

This professional color requires mixing with a specialized activator at a 1:2 ratio. The processing time is approximately 20 minutes at room temperature or 15 minutes with heat. The formula is designed to offer true-to-tone fading, ensuring the color remains beautiful as it gradually washes out.

Davines The Present Time demi-permanent hair dye red is an ammonia-free alkaline colour formulated with Biomimetic Hair Restoring Technology. This professional salon product delivers luminous, glossy red tones while reinforcing the hair structure for up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for low-commitment colour changes.
• Biomimetic Technology: Contains responsibly sourced coconut oil and omega-9 to restore hair lipids.
• True-to-Tone Fading: Lasts up to 24 shampoos with gradual, natural fading and UV protection.
• Luminous Finish: Provides a glossy, vibrant red shade in a professional 100 ml tube.

This Davines demi-permanent hair color is designed for professional use and requires mixing with the dedicated The Present Time activator (sold separately). The gel-cream texture ensures easy application and even distribution from roots to ends.

Suitable for all hair types, including color-treated hair, this formula helps cover grey hair while maintaining hair health. The ingredients support a sustainable approach to professional coloring.

Subrina Professional Highlift Permanent Hair Dye in shade 11/7 is a salon-grade colour cream designed to lift natural hair up to 4-5 levels while depositing warm honey blonde tones. This professional formula utilizes liquid crystal technology for intense, long-lasting colour and includes argan oil to maintain hydration during the lightening process.

• Shade: 11/7 Honey Blonde
• Lift: Up to 4-5 levels on natural hair
• Formula: Enriched with Argan Oil and AromaGuard system
• Format: 100 ml tube (developer sold separately)

This highlift series product is specifically formulated for use on natural, uncoloured hair to achieve maximum lightness without compromising hair integrity. The creamy texture ensures even application and consistent results, delivering a glossy, shiny finish typical of professional salon services.

Please note that the oxidant developer is not included and must be purchased separately. For optimal high-lift results, mix in a 1:2 ratio with up to 12% (40 vol) developer. Processing time is approximately 50-60 minutes without heat. A patch test is required 48 hours prior to use.

Davines The Present Time Demi-Permanent Hair Dye in Violet is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional salon product delivers vibrant violet tones while repairing hair bonds, offering a high-shine finish that lasts up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system with 88-93% ingredients of natural origin.
• Bond Repair: Features Biomimetic Hair Restoring Technology to strengthen hair during coloring.
• Vibrant Finish: Provides reflective, high-shine violet color with true-to-tone fading.
• Professional Use: Designed for salon application; requires mixing with The Present Time base cream and activator.

This demi-permanent hair dye is ideal for refreshing color, toning, or adding fashion reflects to natural, colored, or damaged hair. The creamy texture ensures even application and consistent coverage for partial grey hair.

The Violet shade offers a low-commitment way to experiment with cool tones. Results last approximately 24 washes, gradually fading without harsh regrowth lines. For best results, mix one part color with two parts activator (7 or 15 volume) and process for 20 minutes.

Davines The Present Time demi-permanent hair dye in Blue is an ammonia-free alkaline colour designed for low-commitment, multidimensional results. This 100 ml tube delivers vibrant tone with true-to-tone fading and supports hair health through Biomimetic Hair Restoring Technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for frequent updates.
• Biomimetic Restoration: Contains regenerative-organic-certified coconut oil and omega-9 from fermented microalgae.
• True-to-Tone Fade: Lasts up to 24 washes with luminous, reflective shine.
• Professional Mix: Requires mixing with The Present Time activator (7 vol or 15 vol) in a 1:2 ratio.

This Davines The Present Time blue hair color provides up to 70% grey coverage on natural shades and up to 50% on fashion tones. It is dermatologically tested and formulated to restore hair lipids while depositing vivid pigment.

The development time is approximately 20 minutes at room temperature or 15 minutes under heat. Apply to dry hair after mixing one part colour with two parts activator. Emulsify around the hairline before rinsing thoroughly.

Davines The Present Time Demi-Permanent Hair Dye in Yellow is an ammonia-free alkaline hair color designed for vibrant, creative tones. This professional salon formula uses Biomimetic Hair Restoring Technology to deposit luminous pigment while supporting hair fiber integrity and shine.

• Shade: Yellow (0.33) for vivid fashion color
• Formula: Ammonia-free demi-permanent with Biomimetic Hair Restoring Technology
• Finish: Luminous shine that fades true to tone
• Longevity: Lasts up to 24 washes

This cream-textured dye is suitable for colored, bleached, and natural hair. It provides tone deposit and refresh capabilities, making it ideal for seasonal updates or creative looks without the commitment of permanent color. The formulation helps restore hair lipids and increases resistance to breakage.

The product comes in a 100 ml aluminum tube made from recycled materials. As a professional demi-permanent system, it requires mixing with The Present Time activator (7 vol or 15 vol) according to salon standards. Note that this shade offers limited grey coverage and is primarily intended for tone enhancement and fashion coloring.

Davines The Present Time Demi-Permanent Hair Dye in Green is an ammonia-free alkaline hair colour designed for creative, fashion-forward results. This professional salon formula delivers vibrant green tones with a reflective, shiny finish while caring for the hair structure.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for delicate scalps when used professionally.
• Biomimetic Technology: Contains a biacidic bond complex to restore and protect hair lipids during coloring.
• Vibrant Green Shade: Delivers dimensional color with up to 70% gray coverage and true-to-tone fading.
• Professional Format: 100 ml cream tube requiring mixing with The Present Time activators.

The Green shade (0.88) offers a bold yet manageable color change, lasting up to 24 washes. Its cream texture ensures even application and consistent saturation from roots to ends. The formula is enriched with natural-origin ingredients and a regenerative organic certified component to support hair health.

This dye features a sophisticated fragrance profile with top notes of orange, bergamot, and grapefruit, a heart of mint, and a base of vetiver. It is ideal for clients seeking low-commitment creative color or seasonal refreshes without the harshness of permanent dyes.

For best results, mix with Davines The Present Time activators (7 volume or 15 volume) according to professional technical guidelines. Always perform a patch test prior to application.

Davines The Present Time Demi-Permanent Hair Dye in shade 10.31 is an ammonia-free alkaline hair color designed for luminous, low-commitment results. This professional 100 ml tube delivers a level 10 golden blonde with soft ash tones, utilizing biomimetic hair restoring technology to enhance shine and condition during the coloring process.

• Shade: 10.31 Luminous Golden with Soft Ash
• Formula: Ammonia-free demi-permanent alkaline color
• Key Ingredient: Regenerative Organic Certified coconut oil
• Finish: High-shine, luminous result with up to 24 washes longevity

This demi-permanent formula is ideal for refreshing natural color, toning pre-lightened hair, or blending grey hair up to 70%. It works by depositing pigment while helping to restore hair lipids, resulting in improved combability and resistance to breakage. The color fades gradually and true to tone over approximately 24 shampoos.

Enriched with omega-9 from fermented microalgae and sugarcane, the cream texture ensures even application and vibrant reflect. It provides UV protection for the color for about four weeks. As a professional product, it requires mixing with a low-volume peroxide developer (activator) before use.

Suitable for all hair types, this dye offers a sustainable choice with up to 93% natural-origin ingredients and biodegradable formula components. The packaging is designed to minimize material usage, aligning with Davines' commitment to environmental responsibility.

Davines The Present Time Demi-Permanent Hair Dye 9.44 is an ammonia-free alkaline hair color formulated for professional salon use. This 100 ml tube delivers luminous, multi-dimensional color with up to 10x more shine while respecting the hair structure through Biomimetic Hair Restoring Technology.

• Shade: 9.44 (Light Blonde Copper)
• Formula: Ammonia-free demi-permanent alkaline color
• Longevity: Lasts up to 24 washes and fades true to tone
• Coverage: Provides approximately 70% grey blending

The cream texture ensures precise application and even distribution. Enriched with regenerative organic certified coconut oil and omega-9 from microalgae fermentation, the formula helps restore hair integrity during the coloring process. Ingredients of natural origin range from 88% to 93%, aligning with Davines' commitment to sustainable beauty.

This demi-permanent dye is ideal for clients seeking low-commitment color changes, tone adjustments, or refreshes between permanent services. It provides a soft, natural-looking result that enhances the hair's natural depth without harsh chemical damage.

For best results, mix with a 7-volume activator according to professional salon guidelines. The product is packaged in a recyclable aluminum tube to minimize environmental impact.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.43 Light Blonde Copper Gold is an ammonia-free alkaline colour designed to deliver vibrant, glossy results while caring for the hair structure. This professional salon formula uses Biomimetic Hair Restoring Technology to restore lipids and strengthen the fibre during the colouring process.

• Shade: 8.43 Light Blonde Copper Gold offers soft coppery warmth with golden reflections.
• Formula: Ammonia-free demi-permanent alkaline system with up to 93% ingredients of natural origin.
• Care: Contains Regenerative Organic Certified coconut oil to boost shine and improve combability.
• Longevity: Provides gradual, true-to-tone fading lasting up to 24 washes.

This demi-permanent alkaline hair colour is ideal for refreshing natural tones, blending grey hair up to 70%, or adding temporary fashion tones without long-term commitment. The creamy texture ensures even application and consistent coverage on natural and previously coloured hair.

Formulated with high-performance biomimetic technology, this dye helps restore up to 76% of hair lipids and increases resistance to breakage. It delivers a radiant, glossy finish that protects against UV exposure for approximately four weeks.

Please note that this is a professional product requiring a dedicated activator for mixing. For best results and precise timing, consult with a qualified stylist or refer to the official Davines technical dossier.

Davines The Present Time Demi-Permanent Hair Dye in shade 6.43 Dark Blonde Copper Gold is an ammonia-free alkaline color cream designed for luminous, true-to-tone results. This professional demi-permanent formula uses biomimetic hair restoring technology to reinforce hair structure while depositing rich, reflective color that fades predictably over time.

• Shade: 6.43 Dark Blonde Copper Gold
• Formula: Ammonia-free demi-permanent with Regenerative Organic Certified coconut oil
• Finish: High-shine, luminous gloss with up to 70% grey coverage
• Longevity: Lasts up to 24 washes with consistent tone retention

The creamy texture ensures easy mixing and application, providing a comfortable experience during the 15-20 minute processing time. Formulated with Omega-9 and a biacidic bond complex, it helps improve combability and reduces breakage, leaving hair feeling stronger and looking healthier after every service.

This shade is ideal for refreshing natural tones, toning after lightening, or introducing warm copper-gold highlights without long-term commitment. It requires mixing with a separate Davines activator (7 vol or 15 vol) at a 1:2 ratio. Made in Parma, Italy, this product supports sustainable beauty with up to 99% biodegradable ingredients and recyclable aluminum packaging.

Davines The Present Time Demi-Permanent Hair Dye in Orange is an ammonia-free alkaline hair color designed for professional salon use. This 100 ml tube delivers vibrant, fashion-forward orange tones while utilizing biomimetic hair restoring technology to support hair integrity during the coloring process.

• Shade: Vibrant Orange specialty nuance
• Formula: Ammonia-free demi-permanent alkaline color
• Technology: Biomimetic Hair Restoring Technology with coconut oil
• Finish: Glossy, luminous results that fade true to tone

This demi-permanent color is suitable for creative transformations, refreshing previously colored hair, or adding vivid reflects to natural bases. It provides up to 76% restoration of hair lipids and increases resistance to breakage by 34%, ensuring the hair remains healthy and shiny.

The color lasts for up to 24 washes, offering a temporary yet impactful change without the commitment of permanent dye. It is suitable for blending grey hairs when used as a reflect, though it is not intended for total permanent grey coverage.

As a professional product, this dye requires mixing with a Davines activator (such as 7 vol or 15 vol developer) before application. The creamy texture ensures even distribution from roots to ends for consistent, salon-quality results.

Davines NaturalTech Elevating Clay Supercleanser is a deep cleansing scalp treatment powder formulated with 100% natural kaolin clay. Designed as an add-on for shampoo, this fine dry powder absorbs excess oil and impurities to purify the scalp and leave hair feeling light and refreshed.

• Deep Purification: Kaolin clay effectively eliminates buildup and sebum from the scalp.
• Shampoo Add-On: Mixes with NaturalTech shampoo to create a clarifying paste.
• Refreshing Finish: Leaves the scalp clean and hair voluminous and light.
• Natural Formula: Contains solely 100% natural kaolin powder with no added fragrance.

This product is suitable for all hair types, particularly those with oily or congested scalps requiring extra purification. The texture is a fine powder that transforms into a cleansing paste when mixed with water and shampoo.

To use, mix the clay powder with Davines NaturalTech shampoo. Apply the mixture to wet hair using a brush, focusing on the scalp. Leave on for 3-5 minutes, then massage gently and rinse thoroughly. Follow with your regular conditioner. Use 1-2 times per week or as needed for a deep detox.

Made in Italy, the product comes in a 120 g amber jar with CO2-neutral packaging.

Davines NaturalTech Energizing Seasonal Superactive is a regenerating scalp treatment designed to counteract hair loss related to seasonal changes and stress. This leave-on serum comes in single-dose ampoules that deliver a concentrated formula directly to the scalp to support fragile, thinning hair.

• Targeted Action: Formulated for fragile, thinning hair and seasonal shedding.
• Active Complex: Contains Hair Energy Complex and Microbiotic Booster with Agastache Mexicana extract.
• Sensation: Provides an invigorating cooling and tingling effect upon application.
• Precise Dosage: Pack of 12 amber glass ampoules ensures freshness and accurate dosing.

The lightweight, low-viscosity texture absorbs quickly without rinsing. It is applied to clean, towel-dried hair, massaged into the scalp until fully absorbed. The formula includes niacinamide and lactobacillus ferment to help improve scalp comfort and hair density.

This Davines energizing scalp serum is suitable for unisex use. For best results during periods of increased shedding, use one ampoule every other day for one month, followed by twice-weekly applications for maintenance. The packaging is made from recyclable materials in Italy.

Subrina Professional Highlift Permanent Hair Dye in shade 11/71 Stone is a professional-grade cream colour designed to lift natural hair up to five levels while depositing a cool, ash-blonde tone. This 100 ml tube delivers intense, glossy results using liquid crystal technology and an emulsion system enriched with argan oil.

• Shade: 11/71 Stone, a cool ash blonde for high-lift applications.
• Technology: Liquid crystal pigment retention and Aromaguard odour reduction.
• Conditioning: Enriched with argan oil and vitamin E for shine and hydration.
• Format: 100 ml professional tube; developer sold separately.

This permanent hair dye is formulated specifically for natural, non-previously coloured hair. It requires mixing with a 12% developer at a 1:2 ratio to achieve the maximum 4-5 level lift. The processing time is 50-60 minutes at room temperature, or 30-40 minutes with heat application.

The formula features an Aromaguard system that minimizes typical ammonia odours during application. While it contains ammonia for effective lifting, the inclusion of conditioning agents helps maintain hair integrity and ensures a smooth, creamy texture during application.

For best results, apply to unwashed hair starting from the darkest areas. A patch test is required 48 hours before use. This product is not suitable for eyelashes or eyebrows and should be used by professionals or experienced users following manufacturer guidelines.

Subrina Professional Permanent Colour 7/76 is a professional-grade permanent cream hair dye designed for salon-quality results. This 100 ml tube delivers a medium blonde chestnut violet shade with high pigment intensity and long-lasting durability.

• Shade: 7/76 Medium Blonde Chestnut Violet
• Coverage: Up to 90% grey coverage when used alone
• Formula: Creamy emulsion with argan oil for conditioning and shine
• Technology: Liquid crystal pigment delivery and AromaGuard odor reduction system

The Essential range formulation utilizes liquid crystal technology to enhance pigment delivery, ensuring vibrant color that resists fading. The creamy texture allows for even application on natural, colored, or grey hair types.

Enriched with argan oil, this permanent hair color provides a glossy, conditioned finish while reducing the perception of unpleasant ammonia odors through the AromaGuard system. It is suitable for year-round use by professional hairdressers and experienced at-home colourists.

Mix with an appropriate developer (typically 3% or 6%) in a 1:1 ratio. A patch test is required 48 hours before use. For best results, follow professional application guidelines to achieve uniform saturation from roots to ends.

Subrina Professional Permanent Colour 3/7 Dark Brown is a professional permanent hair dye cream designed for salon-quality results. This ammonia-based formula delivers a natural, deep dark brown tone with up to 90% grey coverage and long-lasting shine.

• Shade: 3/7 Dark Brown
• Formula: Creamy emulsion with Argan oil
• Technology: Liquid crystal technology for pigment fixation
• Finish: Professional gloss with reduced yellow undertones

The Essential Range formulation features AromaGuard technology to minimize unpleasant odours during application. Enriched with Argan oil, the creamy texture ensures even distribution and moisture retention for healthy-looking hair.

This product requires mixing with a separate developer (sold separately) according to professional guidelines. It is suitable for full-head colouring and root touch-ups on all hair types in a salon setting.

Each tube contains 100 ml of permanent colour cream. Perform a patch test 48 hours before use as per safety instructions.

Subrina Professional Vibrant Permanent Hair Dye 6/54 Dark Blonde - Chilli is a professional cream colour formulated to deliver intense, warm red-golden tones with long-lasting brilliance. This 100 ml tube provides up to 100% grey coverage and a glossy finish, enriched with caring ingredients for healthy-looking results.

• Shade: 6/54 Dark Blonde - Chilli with red-golden undertones
• Coverage: Up to 100% grey coverage when used as directed
• Formula: Cream texture with coconut oil, cocoa butter and arginine
• Finish: Glossy, shiny result with vibrant colour retention

This permanent hair dye belongs to the Subrina Professional Vibrant series, which utilizes pyrazol-based red pigments to ensure true-to-tone results with reduced brassiness. The creamy consistency allows for even distribution and precise application on all hair types.

For optimal results, mix the product 1:1 with an appropriate Subrina Professional developer (1.9% to 12%) depending on the desired lift and coverage. The standard processing time for classic permanent service is 30-40 minutes. A patch test is recommended 48 hours before use.

Subrina Professional Vibrant Permanent Hair Dye in shade 4/6 Medium Brown Purple is a professional oxidative cream colour designed to deliver intense chromatic depth and glossy shine. This permanent formula combines a medium brown base with distinct violet reflexes, offering up to 100% grey coverage for a polished, salon-quality finish.

• Shade Profile: Medium brown base with vibrant purple/violet undertones.
• Performance: Permanent oxidative colour with claimed 100% grey coverage.
• Finish: High-gloss, dimensional shine using liquid crystal technology.
• Format: 100 ml professional cream tube requiring developer mixing.

This dye belongs to the Subrina Professional Vibrant series, specifically formulated for stylists and trained users seeking creative, long-lasting results. The creamy texture ensures even application and saturation, neutralizing warm undertones while depositing rich purple tones. It is suitable for all hair types, though pre-lightening may be required on very dark hair to maximize violet intensity.

To use, mix the colour cream with a 3% or 6% developer (oxidant) in a 1:1 ratio. Apply to unwashed hair, ensuring thorough saturation from roots to ends. Processing time typically ranges from 30 to 45 minutes depending on the desired lift and developer strength. Always perform an allergy patch test 48 hours prior to application, as the formula contains oxidative dye intermediates such as PPD and resorcinol.

Subrina Professional Permanent Colour 6/4 Dark Blonde Copper is a professional permanent hair dye cream designed to deliver vibrant, long-lasting copper tones. Part of the Vibrant series, this 100 ml tube utilizes liquid crystal pigment technology to ensure precise colour fixation and high shine.

• Shade: 6/4 Dark Blonde Copper with warm red reflections
• Formula: Creamy emulsion enriched with Argan oil for conditioning
• Technology: AromaGuard reduces odour perception during application
• Coverage: Provides up to 100% grey coverage

This professional-grade colour cream is formulated to reduce unwanted orange undertones while enhancing deep, stable copper reflections. The inclusion of Argan oil helps maintain hair condition and shine throughout the colouring process.

Please note that this product is a colour cream intended for professional use and must be mixed with a developer (sold separately) before application. Always perform a skin allergy test 48 hours prior to use.

Subrina Professional Permanent Colour 8/32 Champagne is a professional permanent hair dye cream designed to deliver vibrant, long-lasting colour with up to 100% grey coverage. This 100 ml tube features a light champagne blonde shade with warm-beige and golden pearl reflections, enriched with argan oil and liquid crystal technology for a natural, shiny finish.

• Shade: 8/32 Champagne (Light Golden Pearl Blonde)
• Format: 100 ml permanent colour cream
• Finish: Natural shine with warm-beige and golden pearl tones
• Coverage: Up to 100% grey coverage

This salon-grade formulation is paraben-free and silicone oil-free, ensuring gentle yet effective colouring. The creamy texture allows for precise application and even distribution, resulting in uniform colour retention and healthy-looking hair.

To use, mix the colour cream with Subrina Professional developer in a 1:1 ratio. Select the appropriate developer volume (3% or 6%) based on the desired lift and technical requirements. A skin allergy test is recommended 48 hours before application.

Ideal for professional stylists and home users seeking a reliable, high-performance permanent hair colour. The 8/32 Champagne shade offers versatility for full-head colouring, root retouches, and tone adjustments, providing a sophisticated blonde look suitable for year-round wear.

Subrina Professional Permanent Colour 7/2 Pearl is a professional permanent hair dye designed to create cool, neutral blonde results. This medium pearl blonde shade utilizes blue pigments to effectively neutralize warm and orange tones, delivering a controlled, sophisticated finish.

• Cool Tone Correction: Blue-based pearl pigments neutralize brassiness for a clean blonde.
• Liquid Crystal Technology: Ensures precise pigment fixation and long-lasting color retention.
• Hair Care Benefits: Enriched with argan oil and vitamin E to support hair texture and shine.
• AromaGuard System: Reduces odor perception by up to 70% during application.

This permanent colour cream is part of the Essential range and is formulated for professional salon use. The emulsion system enhances oil deposition and pigment penetration, resulting in vibrant, uniform color with a healthy sheen. It is suitable for all hair types and genders seeking to refine warm bases or achieve a cool medium blonde.

For optimal grey coverage, this shade should be mixed with the corresponding natural series (0x or 00/x shades), as the pearl tone alone does not provide full coverage. The formula contains ammonia and requires mixing with an appropriate Subrina developer at a 1:1 ratio. An allergy test is required 48 hours before use.

Subrina Professional Refresh Black Hair Conditioner is a tone-correcting formula designed to neutralize warm undertones in blonde, bleached, and gray hair. This professional conditioner uses black and violet pigments to counteract brassiness, yellow, and orange tones while conditioning the hair for a smooth, glossy finish.

• Tone Correction: Neutralizes yellow, orange, and copper undertones with black and violet pigments.
• Clean Formula: Free from silicones and mineral oils for lightweight hydration.
• Salon Results: Maintains cool, bright tones between salon visits.
• Finish: Leaves hair soft, manageable, and shiny without weighing it down.

This conditioner is specifically formulated for porous, lightened, or color-treated hair that tends to grab warm pigments. The creamy texture detangles and nourishes strands, ensuring they remain healthy and vibrant. Regular use helps extend the life of salon toning by preventing oxidation and environmental discoloration.

To use, apply to washed hair after shampooing, focusing on lengths and ends. Leave on for 2-5 minutes depending on the desired intensity of tone correction, then rinse thoroughly. For optimal results, pair with Subrina Professional Refresh Black Shampoo.

milk_shake Lifestyling Medium Hold Gel is a flexible styling gel that provides structure, definition and body without stiffness. Formulated with hydrolyzed milk protein and quinoa, it delivers a glossy finish and lasting style memory for all hair types.

• Flexible Hold: Medium hold level allows for natural movement and re-styling.
• Volume & Definition: Adds body to fine hair and defines curls while controlling frizz.
• Clean Finish: Fast-drying formula leaves no residue or sticky cast.
• Hair Care Benefits: Contains UV filters and antioxidant-rich fruit extracts.

This medium hold styling gel features a signature scent of peach and jasmine. The lightweight texture absorbs quickly, making it suitable for creating sleek polished looks or textured styles on damp or dry hair.

Ideal for daily use, the gel supports blow-drying for extra volume and protects against environmental stressors with integrated UV protection. It washes out easily with water, ensuring no buildup over time.

milk_shake Make My Day Mask Booster Papaya is a hydrating serum designed to be mixed with the Make My Day nourishing milk mask. This booster targets coarse and dry hair, delivering intense moisture and shine through a blend of papaya extract, prickly pear extract, and milk proteins.

• Hydrating Serum: Lightweight texture formulated to mix seamlessly with hair masks for enhanced conditioning.
• Papaya Extract: Provides hydration and boosts natural shine for dull or thirsty strands.
• Prickly Pear & Milk Proteins: Offers protection, nourishment, and softening benefits.
• Single-Use Format: Packaged as 6 sachets of 3 ml each for precise, professional application.

The booster features a sweet vanilla scent with fruity notes, characteristic of the milk_shake brand. It is intended for use in-salon or at home by adding one sachet to the corresponding Make My Day mask. The mixture should be applied to clean, damp hair, focusing on lengths and ends, and processed for approximately 10 minutes before rinsing.

This product is part of the Make My Day system, where different fruit variants address specific hair needs. The Papaya variant is specifically optimized for coarse and dry hair types requiring extra hydration and manageability.

milk_shake curl passion mask is a rich, hydrating treatment formulated specifically for curly and wavy hair. This deep conditioning mask helps define curls while reducing frizz without weighing strands down.

• Deep Hydration: Infused with organic Amazon rainforest oils to restore moisture.
• Curl Definition: Enhances natural curl pattern and improves elasticity.
• Frizz Control: Smooths the hair cuticle for a soft, glossy finish.
• Nourishing Formula: Contains hydrolyzed milk protein and fruit extracts.

The creamy texture glides easily through damp hair, delivering intense nourishment from root to tip. Key ingredients include pracaxi oil and babassu oil, known for their ability to soften hair and protect against breakage. Hydrolyzed quinoa and fruit extracts provide additional conditioning benefits.

To use, apply to clean, towel-dried hair focusing on mid-lengths and ends. Leave on for 5-10 minutes to allow the formula to penetrate, then rinse thoroughly. Suitable for weekly use or as an intensive treatment for dry, chemically treated, or heat-styled curls.