Milk Shake The Gloss Demi-Permanent Hair Dye 10.04 60 ml

Excellent • 4.5/5 Trustpilot

€22,70 EUR

Sku: LC121757

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 6.99 EUR – Free on orders over 49 EUR

Milk Shake The Gloss Demi-Permanent Hair Dye in shade 10.04 is an ammonia-free, acidic pH colouring treatment designed to deposit tone and enhance shine without lightening the hair structure. This oil-based creamy emulsion provides a glossy finish and conditions the hair with hyper-fermented prickly pear extract and blueberry extract.

  • Shade: 10.04 Natural Copper Platinum Lightest Blond
  • Formula: Ammonia-free, acidic pH demi-permanent dye
  • Finish: High-shine, glossy result lasting 15-20 washes
  • Size: 60 ml bottle

This demi-permanent hair dye is suitable for all hair types, including colour-treated and lightened hair. It effectively covers up to 50% grey and helps correct brassiness or refresh faded colour. The formula does not lift natural pigment, making it ideal for tone-on-tone applications and glazing services.

To use, mix the colour 1:1 with Milk Shake The Gloss Acidic Colour Activator (sold separately), preferably the 6 vol / 1.8% acidic formula. Apply to clean, towel-dried hair and process for approximately 20 minutes. Do not use added heat during processing. Emulsify with water before rinsing thoroughly.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Milk Shake The Gloss Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 2-4 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 6.99 EUR.

We offer free delivery to you on orders over 49 EUR.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.

Returned items must be unused and, if supplied sealed, unopened, in their original packaging.

For change-of-mind returns, you pay the return shipping.

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

You recently viewed this