Wella Professionals Koleston Perfect ME+ Vibrant Reds 44/55 Permanent Hair Dye 60 ml

133,00 SEK

Shipping 99 kr. - Free on orders over 699 kr.

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Wella Professionals Koleston Perfect ME+ Vibrant Reds 44/55 is a professional permanent hair dye delivering medium brown with intensive mahogany tones. This 60 ml tube utilizes ME+ technology to reduce the risk of developing new allergies compared to traditional PPD/PTD dyes while providing vibrant, long-lasting color.

  • Shade: 44/55 Medium Brown Intensive Mahogany Intensive
  • Coverage: Up to 100% gray coverage
  • Technology: ME+ pure molecule for reduced allergy risk
  • Finish: Vibrant, glossy salon-quality shine

This oxidative cream color is part of the Vibrant Reds family, designed for true-to-tone results and remarkable shine. It requires mixing with Welloxon Perfect developer (sold separately) in a 1:1 ratio. The formula is suitable for all hair types and provides durable color retention until hair grows out or is chemically removed.

A patch test is required 48 hours before use. Select the appropriate developer strength based on desired lift: 1.9% for pastel tones, 4-6% for standard gray coverage, or 9-12% for higher lift. Always follow the technical instructions provided with the developer for processing times.

How to use

Start with unwashed hair, do a patch test 48 hours before, mix the dye according to the kit instructions, section hair, apply from roots to ends, saturate each section thoroughly, let it process for recommended time, rinse until water runs clear, use provided conditioner, leave on for recommended time, and style as usual once hair is dry.

Delivery, Returns, Exchanges and Guarantee

Orders are usually processed within 2–5 working days.

Once dispatched, delivery within Denmark typically takes 2–4 working days.

You’ll receive a confirmation email with tracking details as soon as your order is on its way.

Standard delivery within Denmark costs 75 DKK.

We offer free delivery on orders over 400 DKK.

Any delivery promotions will always be shown clearly at checkout.

Yes. You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.

Returned items must be unused, unopened, and in their original packaging.

For hygiene and safety reasons, opened or used cosmetic products cannot be returned, unless the item is faulty or incorrect.

If there’s an issue with your order, please contact us and we’ll help resolve it.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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