Davines The Present Time Demi-Permanent Hair Dye 7.55 100 ml

Davines The Present Time Demi-Permanent Hair Dye 7.55 is an ammonia-free alkaline hair colour designed for professional salon use. This 100 ml tube delivers reflective, high-shine results while strengthening hair with biacidic bond complex technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline concentration suitable for low-commitment colour changes.
• Hair Restoration: Contains regenerative organic certified coconut oil and omega-9 to support up to 76% lipid restoration.
• True-to-Tone Fade: Lasts up to 24 washes, fading gradually without brassiness or unwanted shifts.
• Professional Application: Requires mixing with The Present Time Activator (7 or 15 vol) in a 1:2 ratio.

This shade, identified as 7.55, offers warm tonal depth ideal for refreshing natural colour, blending grey hair up to 70%, or softening regrowth lines. The cream texture ensures even application on dry hair, with a development time of 20 minutes at room temperature or 15 minutes with heat.

Formulated with 88-93% ingredients of natural origin, this dye supports hair integrity during the colouring process. It provides up to 10x more shine and increases resistance to breakage by 34%. Dermatologically tested and highly biodegradable, it aligns with sustainable beauty standards.

Note: This product is a professional salon colour cream and must be used with the specific Davines The Present Time activators. It is not a standalone ready-to-use dye.