Wella Professionals Koleston Perfect Permanent Hair Dye 10/38 Bright Light Blonde Golden Blue 60 ml

Wella Professionals Koleston Perfect Permanent Hair Dye in shade 10/38 Bright Light Blonde Golden Blue is a professional oxidative cream color designed for salon use. This 60 ml tube delivers luminous, true-to-tone results with up to 100% grey coverage and a glossy finish.

• Shade Profile: Lightest blonde with golden-blue reflexes to neutralize unwanted warmth.
• Technology: Features ME+ dye technology and Metal Purifier to reduce hair damage.
• Coverage: Provides reliable grey coverage and up to 3 levels of lift.
• Format: Professional permanent cream requiring mixing with Welloxon Perfect developer.

This permanent hair color is part of the Rich Naturals collection, formulated to provide vibrant, long-lasting color while maintaining hair integrity. The blue undertones in shade 10/38 help counteract brassy or yellow tones, resulting in a clean, bright blonde appearance.

The formula utilizes ME+ technology, which is designed to reduce the risk of developing new allergies, alongside a Metal Purifier that chelates metal particles in the hair to prevent color distortion and breakage. It is suitable for all hair types when used by trained professionals.

Mix this 60 ml cream 1:1 with Welloxon Perfect developer for standard application. Always perform an allergy alert test 48 hours before use. Not intended for persons under 16 years of age.