Wella Professionals Koleston Perfect Me+ Permanent Hair Dye 10/97 60 ml Tester

Wella Professionals Koleston Perfect Me+ Permanent Hair Dye in shade 10/97 Lightest Blonde Cendre Brown delivers professional, true-to-tone color with up to 100% gray coverage. This 60 ml tester tube features ME+ technology and a Metal Purifier to help prevent metal-induced damage while providing rich, healthy-looking results.

• Shade: 10/97 Lightest Blonde Cendre Brown (Rich Naturals)
• Technology: ME+ dye molecule and Metal Purifier for pure balance
• Coverage: Up to 100% gray coverage with vibrant, long-lasting color
• Format: 60 ml professional tester tube, requires mixing with developer

This permanent oxidative hair color is part of the Rich Naturals series, designed to provide natural-looking depth and shine. The formula contains up to 85% naturally derived ingredients and is packaged in a tube made from 100% recycled aluminum.

For best results, mix in a 1:1 ratio with Welloxon Perfect developer. The cream texture ensures easy application and even saturation. An allergy alert test is required 48 hours before each use, as the product contains ammonia and oxidation dye intermediates.

Ideal for professional stylists and salon use, this shade offers up to 3 levels of lift depending on the developer strength chosen. It is dermatologically tested for skin irritation but should not be used on eyelashes, eyebrows, or by persons under 16 years of age.