milk_shake Creative Conditioning Permanent Colour 10.17 Violet Platinum Ash Blond 100 ml

milk_shake Creative Conditioning Permanent Colour in shade 10.17/10AV Violet Platinum Ash Blond is a professional-grade permanent hair dye designed to deliver intense, long-lasting colour with a glossy metallic finish. This SLS/SLES-free formula neutralizes yellow and brassy tones on lightened hair while providing reliable grey coverage.

• Shade: 10.17/10AV Violet Platinum Ash Blond for cool, pearly ash-violet results.
• Formula: SLS/SLES-free and paraben-free conditioning cream with high pigment concentration.
• Care: Enriched with milk proteins, organic honey, sunflower oil, blueberry extract and amino acid complex.
• Finish: Provides a bright, glossy, metallic ash-violet finish on light blonde bases.

This permanent colourant features a creamy texture that ensures even application and superior grey coverage. The conditioning base helps maintain hair integrity during the coloring process, leaving hair soft and manageable. It is suitable for normal to porous hair and is particularly effective for toning pre-lightened blonde hair to achieve a sophisticated violet-platinum look.

The product requires mixing with a separate milk_shake oxidizing emulsion (not included). For standard tonal services, use a 1:1.5 mixing ratio; for high-lift applications, use a 1:2 ratio. Processing time varies based on developer strength, typically ranging from 30 to 45 minutes. A patch test is recommended 48 hours before use.