{"product_id":"wella-professionals-koleston-perfect-permanent-hair-dye-77-44-60-ml-tester","title":"Wella Professionals Koleston Perfect ME+ Permanent Hair Dye 77\/44 60 ml Tester","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 77\/44 delivers medium blonde intensive red results with natural depth and shine. This professional salon formula utilizes ME+ technology to reduce the risk of developing new allergies while providing up to 100% gray coverage.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 77\/44 Medium Blonde Intensive Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ dye molecule for reduced allergy risk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 60 ml professional tester tube\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis permanent hair color cream is designed for professional use and requires mixing with Welloxon Perfect developer in a 1:1 ratio. The formula helps neutralize free radicals during color formation, resulting in less hair damage compared to previous Koleston Perfect generations.\u003c\/p\u003e\u003cp\u003eThe 77\/44 shade belongs to the Vibrant Reds family, offering intense copper-red tones that remain vibrant until natural root regrowth. An allergy alert test is required 48 hours before each application.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54044230680914,"sku":"LC389352","price":9.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-permanent-hair-dye-77-44-60-ml-1768567862.jpg?v=1784499565","url":"https:\/\/luxxcosmetic.com\/products\/wella-professionals-koleston-perfect-permanent-hair-dye-77-44-60-ml-tester","provider":"Luxx Cosmetic","version":"1.0","type":"link"}