{"product_id":"wella-professionals-koleston-perfect-permanent-hair-dye-55-44-intense-light-brown-red-red-60-ml","title":"Wella Professionals Koleston Perfect ME+ Permanent Hair Dye 55\/44 Intense Light Brown Red Red 60 ml","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 55\/44 Intense Light Brown Red Red is a professional cream hair color designed to deliver vibrant, long-lasting red tones. Part of the Vibrant Reds family, this formula uses ME+ technology to provide pure color results while reducing the risk of developing new allergies to hair dye ingredients.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 55\/44 Intense Light Brown Red Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ molecule for reduced allergy risk and pure color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage when used as directed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, high-shine radiant result\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis permanent oxidative hair color features a creamy texture for easy application and even distribution. It is formulated to mix 1:1 with Welloxon Perfect developer (sold separately) to achieve the desired lift and intensity. The shade delivers an intense light brown base with concentrated red-red pigments for a warm, vivid look.\u003c\/p\u003e\u003cp\u003eKoleston Perfect ME+ provides reliable grey coverage and consistent color balance from roots to ends. The formula helps prevent uneven fading, ensuring your color remains vibrant wash after wash. Suitable for professional salon use or experienced home users seeking salon-quality results.\u003c\/p\u003e\u003cp\u003eThe 60 ml tube contains enough product for standard application lengths when mixed with the appropriate volume of developer. Always perform a skin allergy test 48 hours before use and follow the manufacturer's mixing and processing instructions for best results.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54042056425810,"sku":"LC558","price":9.86,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-permanent-hair-dye-55-44-intense-light-brown-red-red-60-ml--1675203389.jpg?v=1787966254","url":"https:\/\/luxxcosmetic.com\/products\/wella-professionals-koleston-perfect-permanent-hair-dye-55-44-intense-light-brown-red-red-60-ml","provider":"LUXX COSMETIC","version":"1.0","type":"link"}