{"product_id":"wella-professionals-koleston-perfect-permanent-hair-dye-44-55-medium-brown-intensive-mahogany-intensive-60-ml","title":"Wella Professionals Koleston Perfect ME+ Vibrant Reds 44\/55 Permanent Hair Dye 60 ml","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ Vibrant Reds 44\/55 is a professional permanent hair dye delivering medium brown with intensive mahogany tones. This 60 ml tube utilizes ME+ technology to reduce the risk of developing new allergies compared to traditional PPD\/PTD dyes while providing vibrant, long-lasting color.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 44\/55 Medium Brown Intensive Mahogany Intensive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ pure molecule for reduced allergy risk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Vibrant, glossy salon-quality shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis oxidative cream color is part of the Vibrant Reds family, designed for true-to-tone results and remarkable shine. It requires mixing with Welloxon Perfect developer (sold separately) in a 1:1 ratio. The formula is suitable for all hair types and provides durable color retention until hair grows out or is chemically removed.\u003c\/p\u003e\u003cp\u003eA patch test is required 48 hours before use. Select the appropriate developer strength based on desired lift: 1.9% for pastel tones, 4-6% for standard gray coverage, or 9-12% for higher lift. Always follow the technical instructions provided with the developer for processing times.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54042055442770,"sku":"LC494","price":11.78,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-permanent-hair-dye-44-55-medium-brown-intense-mahogany-intense-60-ml-0-4015600183684-1675197017.jpg?v=1787966248","url":"https:\/\/luxxcosmetic.com\/products\/wella-professionals-koleston-perfect-permanent-hair-dye-44-55-medium-brown-intensive-mahogany-intensive-60-ml","provider":"LUXX COSMETIC","version":"1.0","type":"link"}