{"product_id":"wella-professionals-koleston-perfect-me-permanent-hair-dye-7-31-medium-blonde-gold-ash-60-ml","title":"Wella Professionals Koleston Perfect Me+ 7\/31 Medium Blonde Gold Ash 60 ml","description":"\u003cp\u003eWella Professionals Koleston Perfect Me+ 7\/31 Medium Blonde Gold Ash is a permanent creme hair color designed for professional salon use. This shade delivers a balanced medium blonde with warm gold and cool ash nuances, providing rich, natural-looking depth and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Revolutionary dye molecule that significantly reduces the likelihood of developing a new allergy to hair color compared to traditional oxidative dyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier:\u003c\/strong\u003e Helps prevent hair damage caused by metals present in the hair, ensuring pure and balanced color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Coverage:\u003c\/strong\u003e Provides up to 100% grey coverage with a creamy consistency for easy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Formula:\u003c\/strong\u003e Dermatologically tested and formulated without animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Rich Naturals family offers harmonious, fashionable tones with both warm and cool accents. Shade 7\/31 is ideal for creating versatile medium blonde looks that appear healthy and vibrant. The formula allows for up to 3 levels of lift, depending on the developer strength and starting hair level.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a 60 ml recycled aluminum tube. It is intended for professional use only and should be mixed 1:1 with Welloxon Perfect developer for standard applications. An Allergy Alert Test is required 48 hours before each use.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54042153255250,"sku":"LC3775","price":13.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-me-permanent-hair-dye-7-31-medium-blonde-gold-ash-60-ml-0-8005610648064-1675273645.jpg?v=1787966405","url":"https:\/\/luxxcosmetic.com\/products\/wella-professionals-koleston-perfect-me-permanent-hair-dye-7-31-medium-blonde-gold-ash-60-ml","provider":"LUXX COSMETIC","version":"1.0","type":"link"}