{"product_id":"wella-professionals-koleston-perfect-me-permanent-hair-dye-10-31-60-ml","title":"Wella Professionals Koleston Perfect Me+ Permanent Hair Dye 10\/31 - 60 ml","description":"\u003cp\u003eWella Professionals Koleston Perfect Me+ Permanent Hair Dye in shade 10\/31 is a professional oxidative cream colour designed to deliver pure, balanced results with natural depth and shine. This Lightest Blonde Gold Ash formulation utilizes ME+ dye technology to reduce the risk of developing new allergies to hair color while providing up to 100% grey coverage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 10\/31 Lightest Blonde Gold Ash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ molecule and Metal Purifier System\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 60 ml permanent cream tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe formula features a metal purifier system that helps reduce free radicals during coloring, resulting in less hair damage color after color. It creates a glossy, salon-quality finish with true-to-tone vibrancy. The 1:1 mixing ratio with Welloxon Perfect developer ensures simple and consistent application for professional colourists and trained users.\u003c\/p\u003e\n\u003cp\u003eThis product is part of the Rich Naturals family, offering a sophisticated blend of gold and ash tones for a natural-looking blonde result. Always perform a patch test 48 hours before application as per manufacturer safety instructions.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54042238746962,"sku":"LC17520","price":12.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-me-permanent-hair-dye-10-31-60-ml-1763017910.jpg?v=1787966561","url":"https:\/\/luxxcosmetic.com\/products\/wella-professionals-koleston-perfect-me-permanent-hair-dye-10-31-60-ml","provider":"LUXX COSMETIC","version":"1.0","type":"link"}