{"product_id":"milk-shake-the-gloss-demi-permanent-hair-dye-7-7-60-ml","title":"Milk Shake The Gloss Demi-Permanent Hair Dye 7.7 60 ml","description":"\u003cp\u003eMilk Shake The Gloss Demi-Permanent Hair Dye is an ammonia-free, acidic pH colouring treatment designed to refresh tone and enhance shine without altering hair structure. This professional formula deposits colour while conditioning the hair with milk proteins and hyper-fermented prickly pear extract.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Gentle acidic pH demi-permanent dye suitable for tone-on-tone colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Enhancing:\u003c\/strong\u003e Provides a glossy finish and revitalises dull or faded hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Actives:\u003c\/strong\u003e Enriched with milk proteins, blueberry extract, and sunflower oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey Blending:\u003c\/strong\u003e Effectively blends up to 50% grey hair while refreshing natural or coloured tones.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Gloss range offers a creamy, oil-based emulsion that mixes with Milk Shake The Gloss Acidic Colour Activator (6 vol \/ 1.8%) in a 1:1 ratio. It is ideal for salon professionals and home users seeking to correct tone, add gloss after lightening, or maintain colour vibrancy between permanent applications.\u003c\/p\u003e\u003cp\u003eThis shade, 7.7, belongs to the medium brown tonal family. The processing time is approximately 20 minutes, and the colour longevity typically lasts through 15 to 20 washes. As a demi-permanent treatment, it does not lighten the hair but works by depositing pigment onto the cuticle for a healthy, reflective result.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":54043268383058,"sku":"LC121777","price":22.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/milk-shake-the-gloss-demi-permanent-hair-dye-7-7-60-ml-1773049227.webp?v=1784487942","url":"https:\/\/luxxcosmetic.com\/products\/milk-shake-the-gloss-demi-permanent-hair-dye-7-7-60-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}