{"product_id":"davines-the-present-time-demi-permanent-hair-dye-9-7-100-ml","title":"Davines The Present Time Demi-Permanent Hair Dye 9.7 - 100 ml","description":"\u003cp\u003eDavines The Present Time Demi-Permanent Hair Dye in shade 9.7 is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula delivers luminous, high-shine results while reinforcing the hair fiber for a healthy, vibrant finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Gentle demi-permanent alkaline color suitable for natural and previously colored hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiomimetic Technology:\u003c\/strong\u003e Enriched with Regenerative Organic Certified coconut oil and omega-9 from fermented microalgae to restore hair integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue-to-Tone Fade:\u003c\/strong\u003e Color evolves gradually and fades naturally over approximately 24 washes without harsh demarcation lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV Protection:\u003c\/strong\u003e Provides color protection against UV rays for up to four weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis creamy color cream is designed for salon-quality toning, color refreshes, and low-commitment shade changes. It offers excellent coverage for grey blending and enhances shine through its biacidic bond complex. The formula contains 88-93% ingredients of natural origin, aligning with Davines' sustainability standards.\u003c\/p\u003e\n\u003cp\u003eTo use, mix the 100 ml tube with The Present Time activator (7 vol or 15 vol) according to professional guidelines. Apply evenly to clean, towel-dried hair. Ideal for achieving soft, reflective blonde tones with a glossy, conditioned feel.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":54044232221010,"sku":"LC389467","price":28.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/davines-the-present-time-demi-permanent-hair-dye-9-7-100-ml-1776748701.png?v=1784499575","url":"https:\/\/luxxcosmetic.com\/products\/davines-the-present-time-demi-permanent-hair-dye-9-7-100-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}