{"product_id":"davines-the-present-time-demi-permanent-hair-dye-7-44-100-ml","title":"Davines The Present Time Demi-Permanent Hair Dye 7.44 100 ml","description":"\u003cp\u003eDavines The Present Time demi-permanent hair dye is an ammonia-free alkaline color system designed for professional salon use. This 100 ml tube in shade 7.44 Medium Blonde Intense Copper delivers luminous, multi-dimensional shine while conditioning the hair with Biomimetic Hair Restoring Technology and Regenerative Organic Certified coconut oil.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7.44 Medium Blonde Intense Copper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e Biomimetic Hair Restoring with ROC coconut oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLongevity:\u003c\/strong\u003e Lasts up to 24 washes, fading true to tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 70% grey coverage on natural shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe creamy-gel consistency ensures easy mixing and even application. It restores hair lipids by up to 76% in one service and provides UV protection for color stability. Suitable for all hair types, including previously colored or chemically treated hair, it allows for low-commitment color changes and refreshes.\u003c\/p\u003e\u003cp\u003eThis demi-permanent formula can shift natural levels by up to one level. It requires mixing with The Present Time Activator (7 vol or 15 vol), which is sold separately. Processing time is approximately 20 minutes, or 15 minutes with heat. The aluminum tube contains recycled content and features a high biodegradability formula.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":54044232384850,"sku":"LC389474","price":28.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/davines-the-present-time-demi-permanent-hair-dye-7-44-100-ml-1776748982.png?v=1784499578","url":"https:\/\/luxxcosmetic.com\/products\/davines-the-present-time-demi-permanent-hair-dye-7-44-100-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}