{"product_id":"wella-professionals-koleston-perfect-permanent-hair-dye-7-37-medium-blonde-golden-brown-60-ml","title":"Wella Professionals Koleston Perfect Permanent Hair Dye 7\/37 Medium Blonde Golden Brown 60 ml","description":"\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 7\/37 is a permanent oxidative hair color cream designed to deliver warm, medium blonde results with golden-brown reflections. This professional-grade formula utilizes ME+ technology to reduce the risk of developing new hair color allergies while providing pure, vibrant color results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/37 Medium Blonde Golden Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage when used as directed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e ME+ dye technology and Metal Purifier for pure color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking shine with long-lasting wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis creamy permanent hair dye is part of the Rich Naturals family, offering a balanced blend of warmth and depth. The formulation ensures even application and consistent color development, suitable for all hair types seeking a salon-quality finish at home or in a professional setting.\u003c\/p\u003e\u003cp\u003eTo use, mix the 60 ml tube with Welloxon Perfect developer in a 1:1 ratio. The developer strength determines the lift: 4% for tone-on-tone, 6% for up to 1 level, 9% for up to 2 levels, and 12% for up to 3 levels. Processing time typically ranges from 15-25 minutes with heat or 30-40 minutes without heat.\u003c\/p\u003e\u003cp\u003eA patch test is required 48 hours before use to check for sensitivity. Results may vary based on individual hair condition and previous treatments. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54042059571538,"sku":"LC1505","price":131.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/wella-professionals-koleston-perfect-permanent-hair-dye-7-37-medium-blonde-golden-brown-60-ml-0-4015600182922-1675258374.jpg?v=1784477263","url":"https:\/\/luxxcosmetic.com\/en-se\/products\/wella-professionals-koleston-perfect-permanent-hair-dye-7-37-medium-blonde-golden-brown-60-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}