Hydration – curated essentials & bestsellers

Acne & Blemishes

(31)

Anti-Aging

(20)

Concerns

(252)

Dark Spots & Pigmentation

(64)

Dryness

(13)

Dullness & Glow

(72)

Firming

(66)

Redness & Rosacea

(20)
Decleor, Hydra Floral White Petal, Hydrating, Day & Night, Eye Cream, 15 ml *Tester
Decleor

Decleor Hydra Floral White Petal Dark Spot Targeter 15 ml Tester

319,00 SEK

Decleor, Hydra Floral Light, Hydrating, Day, Cream, For Face, 50 ml *Tester
Decleor

Decléor Hydra Floral Light Cream 50 ml Tester

230,00 SEK

Decleor, Hydra Floral Rich, Moisturizing, Day, Cream, For Face, 50 ml *Tester
Decleor

Decléor Hydra Floral 24hr Hydrating Rich Cream 50 ml Tester

168,00 SEK

Decleor, Hydra Floral, Anti-Pollution, Lotion, For Face, SPF 30, 100 ml *Tester
Decleor

Decléor Hydra Floral Anti-Pollution Hydrating Active Lotion 100 ml Tester

198,00 SEK

Decleor, Hydra Floral, Hydrating, Cream Mask, For Face, 50 ml *Tester
Decleor

Decleor Hydra Floral Multi-Protection Expert Mask 50 ml Tester

178,00 SEK

Decleor, Hydra Floral, Anti-Pollution, Day, Cream, For Face, 50 ml *Tester
Decleor

Decleor Hydra Floral Anti-Pollution Hydrating Gel-Cream 50 ml Tester

156,00 SEK

Elizabeth Arden, Prevage City Smart, Hydrating, Day, Lotion, For Face, SPF 50, 50 ml *Tester
Elizabeth Arden

Elizabeth Arden Prevage City Smart Hydrating Shield SPF 50 - 50 ml Tester

223,00 SEK

Clinique, Dramatically Different Jelly, Paraben-Free, Anti-Pollution, Day, Gel, For Eyes & Lips, 50 ml *Tester
Clinique

Clinique Dramatically Different Hydrating Jelly 50 ml Tester

210,00 SEK

Sensai, Cellular Performance, Hyaluronic Acid, Hydrating, Day & Night, Serum, For Face, 40 ml *Tester
Sensai

Sensai Cellular Performance Hydrachange Essence 40 ml Tester

634,00 SEK

Melvita, Nectar de Roses, Organic, Hydrating, Day, Cream, For Face, 10 ml *Tester
Melvita

Melvita Nectar de Roses Intense Hydration Day Cream 10 ml Tester

90,00 SEK

Melvita, Nectar de Roses, Organic, Hydrating, Day, Gel, For Face, 40 ml *Tester
Melvita

Melvita Nectar de Roses Hydrating Facial Gel 40 ml Tester

111,00 SEK

Clinique, Clinique For Men Maximum Hydrator 72-Hour, Aloe Vera, Hydrating, Day & Night, Cream, For Face, 1 ml *Tester
Clinique

Clinique For Men Maximum Hydrator 72-Hour Auto-Replenishing Hydrator 1 ml Tester

28,00 SEK

Decleor, Hydra Floral Cocoon, Nourishing, Day, Cream, For Face, 5 ml *Tester
Decleor

Decleor Hydra Floral Cocoon Nourishing Day Cream 5 ml Tester

45,00 SEK

SVR, Hydraliane, Moisturizing, Cream, For Face, 2 ml *Sample
SVR

SVR Hydraliane Legere Intense Moisturising Cream 2 ml Sample

36,00 SEK

Bruno Vassari, Kianty Experience, Hydrating, Cream, For Face, 3 ml *Sample
Bruno Vassari

Bruno Vassari Kianty Experience Mosto Hydrating Fluid Cream 3 ml Sample

31,00 SEK

Bruno Vassari, Lab Division, Hydra-Nourishing, Night, Cream, For Face, 5 ml *Sample
Bruno Vassari

Bruno Vassari Lab Division Hydra-Nourishing Night Cream 5 ml Sample

33,00 SEK

Hermes, H24, Energy & Hydration, Cream, For Face, 100 ml
Hermes

Hermès H24 Hydrating and Energizing Face Moisturizer 100 ml

605,00 SEK

Guinot, Hydra Sumum, Moisturizing, Cream, For Face, 50 ml
Guinot

Guinot Hydra Summum Moisturizing Cream Face 50 ml

2 420,00 SEK

L'Oreal Paris, Revitalift, Hydrating, Eye Cream, 15 ml
L`Oreal Paris

L'Oreal Paris Revitalift Hydrating Eye Cream 15 ml

357,00 SEK

Lancaster, Skin Life, Anti-Pollution, Serum, For Face, 30 ml
Lancaster

Lancaster Skin Life Hydra Serum Broad Pollution Defense 30 ml

314,00 SEK

Deborah, Dermolab, Hyaluronic Acid, Hydrating, Cream, For Face, 50 ml
Deborah

Deborah Dermolab Hyaluronic Acid Hydrating Cream 50 ml

100,00 SEK

Rexaline, 3D Hydra-Depolluskin, Hyaluronic Acid, Anti-Pollution, Gel Cream, For Face, 2 ml *Sample
Rexaline

Rexaline 3D Hydra-Depolluskin Depolluting Protecting Gel-Cream Sample 2 ml

28,00 SEK

Rexaline, 3D Hydra Shock, Hydrating, Cream Mask, For Face, 10 ml *Tester
Rexaline

Rexaline 3D Hydra Shock Hydrating Cream Mask 10 ml Tester

55,00 SEK

Rexaline, 3D Hydra Dose Rich, Hydrating, Cream, For Face, 10 ml *Tester
Rexaline

Rexaline 3D Hydra Dose Rich Hydrating Cream 10 ml Tester

55,00 SEK

Aromatherapy Associates, Hydrating , Rose, Renewing, Cream Mask, For Face, 100 ml
Aromatherapy Associates

Aromatherapy Associates Hydrating Rose Face Mask 100 ml

472,00 SEK

Decleor, Hydra Floral EverFresh Light, Hydrating, Cream, For Face, 5 ml *Sample
Decleor

Decleor Hydra Floral EverFresh Light Hydrating Cream 5 ml Sample

32,00 SEK

YonKa, Age Defense, Repairing, Cream Mask, For Face, 5 ml *Sample
YonKa

Yon-Ka Hydra N°1 Masque Age Defense Hydrating Repairing Mask Sample 5 ml

29,00 SEK

Clinique, Clinique iD Dramatically Different Hydrating Clearing Jelly Anti-Imperfections, Clear/Restore Surface, Day & Night, Local Treatment Gel, For Face & Neck, 1.5 ml *Tester
Clinique

Clinique iD Dramatically Different Hydrating Clearing Jelly Anti-Imperfections 1.5 ml Tester

37,00 SEK

Melvita, Damask Rose, Organic, Hydrating, Floral Water, For Face & Neck, 1.5 ml *Sample
Melvita

Melvita Damask Rose Organic Hydrating Floral Water 1.5 ml Sample

26,00 SEK

Avene, Hydrance, Moisturizing, Day, Emulsion, For Face & Neck, 2 ml *Sample
Avene

Avène Hydrance Light Hydrating Emulsion 2 ml Sample

29,00 SEK

Biotherm, Aquasource, Hydrating, Gel, For Face, 1 ml *Sample
Biotherm

Biotherm Aquasource Hydrating Gel for Face 1 ml Sample

31,00 SEK

Avene, Hydrance, Hydrating, Serum, For Face & Neck, 5 ml *Sample
Avene

Avène Hydrance Intense Rehydrating Serum 5 ml Sample

36,00 SEK

Carita Paris, Ideal Hydratation, Polynesian Lagoon Water, Hydrating, Cream, For Face, 15 ml *Tester
Carita Paris

Carita Paris Ideal Hydratation Crème des Lagons Hydrating Cream 15 ml Tester

468,00 SEK

YonKa, Age Defense, Hydrating & Softening, Cream, For Face, 5 ml *Sample
YonKa

Yon-Ka Paris Creme 28 Hydrating Softening Cream 5 ml Sample

29,00 SEK

Zirh, Wash, Exfoliating Cleanser, 125 ml *Tester
Zirh

Zirh Clean Alpha-Hydroxy Face Wash 125 ml Tester

311,00 SEK

Biotherm, Aquasource, Hydrating, Cream, For Face, 1 ml *Sample
Biotherm

Biotherm Aquasource Hydrating Gel Face Sample 1 ml

30,00 SEK

Institut Esthederm, Hydra System, Hydrating, Day & Night, Cream, For Face & Neck, 2 ml *Sample
Institut Esthederm

Institut Esthederm Hydra System Aqua Diffusion Care Cream 2 ml Sample

40,00 SEK

Carita Paris, Ideal Hydratation, Relaxing, Eye Gel, 2.5 ml *Sample
Carita Paris

Carita Paris Ideal Hydratation Lagoon Eye Contour Gel 2.5 ml Sample

28,00 SEK

Annayake, 24h Perfecting Care, Hydrating, Cream, For Face, 50 ml *Tester
Annayake

Annayake 24H Perfecting Care Hydrating Cream 50 ml Tester

255,00 SEK

Dr. Hauschka, Facial Care, Hydrating, Cream Mask, For Face, 30 ml
Dr. Hauschka

Dr. Hauschka Hydrating Cream Mask 30 ml

779,00 SEK

Clinique, Dramatically Different Jelly, Paraben-Free, Anti-Pollution, Day, Gel, For Eyes & Lips, 50 ml *Tester
Clinique

Clinique Dramatically Different Hydrating Jelly 50 ml Tester

210,00 SEK

Guinot, Hydra Fraicheur, Cleansing Milk, For Face, 200 ml
Guinot

Guinot Hydra Fraicheur Cleansing Milk 200 ml

341,00 SEK

Guinot, Hydra Sensitive, Hydrating, Cream Mask, For Face, 50 ml
Guinot

Guinot Hydra Sensitive Face Mask 50 ml

516,00 SEK

Nudestix, Nudeskin, Hyaluronic Acid, Cleansing Gel, For Face, 70 ml
Nudestix

Nudestix Nudeskin Gentle Hydra-Gel Face Cleanser 70 ml

203,00 SEK

Diego Dalla Palma, Hydration Passion, Moisturizing, Serum, For Face, 30 ml
Diego Dalla Palma

Diego Dalla Palma Hydration Passion Deep Moisturizing Booster Serum 30 ml

403,00 SEK

Diego Dalla Palma, Hydration Passion, Hydrating, Cleansing Toner, 30 ml
Diego Dalla Palma

Diego Dalla Palma Hydration Passion Moisturizing Mist Cream-in-Toner 30 ml

306,00 SEK

Diego Dalla Palma, Hydration Passion, Moisturizing, Cream, For Face, 50 ml
Diego Dalla Palma

Diego Dalla Palma Hydration Passion Deep Moisturizing Cream 50 ml

720,00 SEK

GlamGlow, No-Drip, Hydrating, Sheet Mask, For Face g
GlamGlow

GlamGlow Coolsheet No-Drip Hydrating Sheet Mask

199,00 SEK

Clinique, Moisture Surge Intense, Hydrating, Day, Cream, For Face, 50 ml *Tester
Clinique

Clinique Moisture Surge Intense 72-Hour Hydrator 50 ml Tester

294,00 SEK

Peter Thomas Roth, Water Drench, Hyaluronic Acid, Firming, Night, Eye Gel, 15 ml
Peter Thomas Roth

Peter Thomas Roth Water Drench Hyaluronic Cloud Hydrating Eye Gel 15 ml

413,00 SEK

Hydration - A clearer way to shop

What you’ll find in Hydration

Within this category, you’ll find this category options selected for clarity: what they do, who they suit, and how they fit into a routine.

Formats and use-cases are represented across skincare, makeup, haircare so you can match the product to your goal.

A strong routine is not long; it is consistent. Use this collection to keep choices tight and outcomes easier to evaluate.

A quick selection guide

  • skincare: use this when you want targeted performance, but still need a texture that layers cleanly.
  • skincare: prioritise this when you want a predictable step that you can repeat without adjusting the rest of your routine.
  • perfume: use this when you want targeted performance, but still need a texture that layers cleanly.
  • gift sets: prioritise this when you want a predictable step that you can repeat without adjusting the rest of your routine.
  • haircare: best when you prefer a clear outcome and you want to keep your routine lean.
  • makeup: use this when you want targeted performance, but still need a texture that layers cleanly.

How to build a routine around it

Introduce one change at a time. Use it consistently for a couple of weeks before stacking multiple new steps.

Texture compatibility matters. Lightweight layers tend to sit better under makeup or SPF, while richer textures can be reserved for evenings or dry climates.

Small signals that make a big difference

If you are deciding between two similar products, prioritise the one with clearer usage guidance and a texture you will enjoy using. Preference drives consistency.

  • Texture and finish: gel, cream, oil, powder, mist—this often determines whether the product integrates well with the rest of your routine.
  • Frequency: daily use, a few times per week, or occasional. Choose the cadence you can realistically maintain.
  • Packaging and dosing: pumps and droppers support precision; larger formats can be better value when you know you will repurchase.
  • Compatibility: check whether the product is designed to sit under makeup/SPF or to be used as the final step.
  • Sensitivity cues: fragrance-free options, minimal essential oils, and simpler ingredient lists are easier to tolerate for reactive skin.
  • For fragrance: note pyramids, concentration, and whether the profile leans fresh, floral, gourmand, or woody.

Related collections to explore

For a balanced basket, start with Bakuchiol options and add Ceramides collection only where it adds clear value.

For a balanced basket, start with Skincare and add concerns only where it adds clear value.

If you’re refining a routine, combine hyaluronic acid with Niacinamide collection to keep steps coherent.

If you’re refining a routine, combine K-Beauty Skincare options with Azelaic Acid to keep steps coherent.

For a balanced basket, start with glycolic acid (aha) and add Men’s Skincare edit only where it adds clear value.

Quick answers

How do I avoid overdoing it?Keep your routine stable and introduce changes gradually. If you add multiple new steps at once, it becomes difficult to understand what is helping and what is causing dryness or irritation.

What should I prioritise first?Start with one core step that matches your main goal, then add skincare or makeup if you need a more targeted result.

How do I choose between similar options?Compare texture, frequency of use, and how the product layers with what you already use. When in doubt, choose the simpler format and build from there.

When is a set the better choice?Sets are useful when you want a coherent routine or when you are trying a new brand or profile. They also reduce risk for gifts.

More routine guidance

For gifting, prefer sets and universally wearable profiles. They reduce risk and still feel considered.

If you are shopping on mobile, shortlist two options, compare textures and frequency, then decide. This reduces impulse adds and leads to better outcomes.

Focus on one main outcome per routine: this category, comfort, clarity, longevity, or projection. When everything is the goal, product choices become noisy.

When reading ingredient or note lists, treat them as a map rather than a promise. What matters most is how the formula or profile behaves in real use.

If a product is designed for occasional use, treat it as such. Overuse is a common reason people abandon routines.

If you have a stable routine already, replace one step at a time rather than adding. Replacement keeps routines sustainable.