{"product_id":"milk-shake-the-gloss-demi-permanent-hair-dye-7-1-60-ml","title":"Milk Shake The Gloss Demi-Permanent Hair Dye 7.1 Ash Blonde 60 ml","description":"\u003cp\u003eMilk Shake The Gloss Colour 7.1 is an ammonia-free demi-permanent hair dye designed to tone and refresh hair with a glossy, high-shine finish. This acidic pH demi colouring treatment deposits tone-on-tone colour without lightening the natural pigment, making it suitable for refreshing faded shades or neutralising unwanted warmth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7.1 Ash Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Ammonia-free, acidic pH (approx. 6.7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Intense gloss and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Blends up to 50% grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe oil-based emulsion contains hyper-fermented prickly pear extract, amino acid complex, organic blueberry extract, and sunflower seed oil. These ingredients help condition the hair structure during the colouring process, leaving porous or chemically treated hair feeling soft and looking vibrant.\u003c\/p\u003e\u003cp\u003eThis demi-permanent formula lasts approximately 15 to 20 washes, fading gradually to maintain a natural look. It is ideal for post-bleach toning, colour maintenance, and adding luminosity to dull hair.\u003c\/p\u003e\u003cp\u003eTo use, mix the colour 1:1 with Milk Shake The Gloss Acidic Colour Activator (6 vol \/ 1.8%). Apply to towel-dried hair, process for approximately 20 minutes, then rinse thoroughly. A patch test is recommended prior to application.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":54043268317522,"sku":"LC121776","price":122.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/milk-shake-the-gloss-demi-permanent-hair-dye-7-1-60-ml-1773049172.webp?v=1784487941","url":"https:\/\/luxxcosmetic.com\/en-ro\/products\/milk-shake-the-gloss-demi-permanent-hair-dye-7-1-60-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}