{"product_id":"kevin-murphy-color-me-permanent-hair-dye-11-81-100-ml","title":"Kevin Murphy Color.Me Permanent Hair Dye 11.81 Ultra Platinum Violet Ash 100 ml","description":"\u003cp\u003eKevin Murphy Color.Me Permanent Hair Dye in shade 11.81 Ultra Platinum Violet Ash is a professional, ammonia-free hair color formulated to deliver cool, multi-tonal results. This honey-based cream color neutralizes brassiness and provides brilliant grey coverage with a high-shine finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 11.81 Ultra Platinum Violet Ash for cool, ethereal tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Ammonia-free and PPD-free with honey, pomegranate, and shea butter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance:\u003c\/strong\u003e Up to 4 levels of lift and 100% grey coverage when mixed with activator\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis permanent hair dye utilizes a unique molecular couple guarantee and oxidation delay function to ensure consistent, vibrant color deposition. The formula is designed for professional use, allowing stylists to customize the result as either demi-permanent or permanent depending on the chosen Kevin Murphy activator.\u003c\/p\u003e\n\u003cp\u003eSuitable for correcting warm tones in lightened hair or creating a soft, lived-in blonde look, this violet-ash shade helps eliminate harsh yellow undertones. The inclusion of natural ingredients like aloe vera and sweet almond oil supports hair condition during the coloring process.\u003c\/p\u003e\n\u003cp\u003eMix with Kevin Murphy liquid.activators or cream.activators according to manufacturer guidelines. A patch test is recommended 48 hours prior to application. Not intended for home use without professional guidance.\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":54043278606674,"sku":"LC121947","price":171.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/kevin-murphy-color-me-permanent-hair-dye-11-81-100-ml-1773052651.jpg?v=1784488044","url":"https:\/\/luxxcosmetic.com\/en-ro\/products\/kevin-murphy-color-me-permanent-hair-dye-11-81-100-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}