{"product_id":"kevin-murphy-color-me-permanent-hair-dye-11-28-100-ml","title":"Kevin Murphy Color.Me Permanent Hair Dye 11.28 Ultra Platinum Beige Violet 100 ml","description":"\u003cp\u003eKevin Murphy Color.Me Permanent Hair Dye in shade 11.28 (Ultra Platinum Beige Violet) is a professional, ammonia-free oxidative hair color designed for salon use. This honey-based formula delivers long-lasting, multi-tonal results while conditioning the hair with botanical ingredients.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 11.28 Ultra Platinum Beige Violet (11BV)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Ammonia-free and PPD-free permanent oxidative color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Honey-based with shea butter, pomegranate, and botanical oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, reflective tone that neutralizes warm undertones\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis permanent hair dye utilizes a honey-based matrix to protect hair integrity during the coloring process. The inclusion of ingredients like panthenol, aloe, and coconut oil helps maintain moisture and shine, resulting in a healthy-looking finish.\u003c\/p\u003e\u003cp\u003eShade 11.28 is an ultra-light platinum level with beige-violet reflects. It is specifically formulated to refine blonde results and neutralize unwanted yellow or warm tones in pre-lightened hair. The color provides up to 100% grey coverage when used with the appropriate activator.\u003c\/p\u003e\u003cp\u003eAs a professional product, this 100 ml tube requires mixing with a developer or activator before application. A patch test is required 48 hours prior to use to check for sensitivity to oxidative intermediates.\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":54043277590866,"sku":"LC121909","price":171.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/kevin-murphy-color-me-permanent-hair-dye-11-28-100-ml-1773052315.jpg?v=1784488023","url":"https:\/\/luxxcosmetic.com\/en-ro\/products\/kevin-murphy-color-me-permanent-hair-dye-11-28-100-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}