{"product_id":"davines-the-present-time-demi-permanent-hair-dye-7-55-100-ml","title":"Davines The Present Time Demi-Permanent Hair Dye 7.55 100 ml","description":"\u003cp\u003eDavines The Present Time Demi-Permanent Hair Dye 7.55 is an ammonia-free alkaline hair colour designed for professional salon use. This 100 ml tube delivers reflective, high-shine results while strengthening hair with biacidic bond complex technology.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Gentle demi-permanent alkaline concentration suitable for low-commitment colour changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Restoration:\u003c\/strong\u003e Contains regenerative organic certified coconut oil and omega-9 to support up to 76% lipid restoration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue-to-Tone Fade:\u003c\/strong\u003e Lasts up to 24 washes, fading gradually without brassiness or unwanted shifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Application:\u003c\/strong\u003e Requires mixing with The Present Time Activator (7 or 15 vol) in a 1:2 ratio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis shade, identified as 7.55, offers warm tonal depth ideal for refreshing natural colour, blending grey hair up to 70%, or softening regrowth lines. The cream texture ensures even application on dry hair, with a development time of 20 minutes at room temperature or 15 minutes with heat.\u003c\/p\u003e\n\u003cp\u003eFormulated with 88-93% ingredients of natural origin, this dye supports hair integrity during the colouring process. It provides up to 10x more shine and increases resistance to breakage by 34%. Dermatologically tested and highly biodegradable, it aligns with sustainable beauty standards.\u003c\/p\u003e\n\u003cp\u003eNote: This product is a professional salon colour cream and must be used with the specific Davines The Present Time activators. It is not a standalone ready-to-use dye.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":54044232057170,"sku":"LC389463","price":151.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/davines-the-present-time-demi-permanent-hair-dye-7-55-100-ml-1776748610.png?v=1784499573","url":"https:\/\/luxxcosmetic.com\/en-ro\/products\/davines-the-present-time-demi-permanent-hair-dye-7-55-100-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}