{"product_id":"davines-a-new-colour-permanent-hair-dye-red-60-ml","title":"Davines A New Colour Permanent Hair Dye Red 60 ml","description":"\u003cp\u003eDavines A New Colour Permanent Hair Dye in Red is an ammonia-free professional hair color cream designed to deliver vibrant, long-lasting results with a shiny, velvety finish. This 60 ml tube contains plant-derived carotenoids and melanin, providing antioxidant action while ensuring full coverage of grey and white hair when used with the appropriate cream base and activator.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Gentle on the scalp with an odorless application process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection:\u003c\/strong\u003e Enriched with carotenoids and melanin to protect hair integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Red Shade:\u003c\/strong\u003e Delivers intense, glossy red tones with excellent grey coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Manufactured in Parma, Italy, for salon-grade performance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe formula is enriched with emollients such as castor oil and carnauba wax, which help to condition the hair during the coloring process. This ensures that the hair remains soft and manageable while achieving up to three levels of lightening depending on the activator used.\u003c\/p\u003e\u003cp\u003eThis product is part of the versatile Davines A New Colour system, allowing stylists to customize the lifting power and tone. It is suitable for all hair types and provides a consistent, rich color deposit that enhances natural shine.\u003c\/p\u003e\u003cp\u003eEach tube contains 60 ml of product, providing sufficient quantity for standard application lengths when mixed according to professional guidelines. The packaging reflects Davines' commitment to sustainability, utilizing carbon-neutral practices where possible.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":54043052998994,"sku":"LC103494","price":122.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/davines-a-new-colour-permanent-hair-dye-000-60-ml-1747296532.jpg?v=1784485501","url":"https:\/\/luxxcosmetic.com\/en-ro\/products\/davines-a-new-colour-permanent-hair-dye-red-60-ml","provider":"Luxx Cosmetic","version":"1.0","type":"link"}