Haircare essentials – shampoos, masks & styling

Intercosmo Voila 3C Intense Permanent Hair Dye in shade 5.86 Light Brown Toffee Red is an oxidative cream colour designed for high intensity and full gray coverage. This professional-grade formula delivers warm, multi-reflective tones with a glossy finish while conditioning the hair.

• Shade: 5.86 Light Brown Toffee Red
• Coverage: 100% gray coverage with long-lasting red tone retention
• Formula: Low-ammonia oxidative cream with hydrolyzed keratin
• Finish: High shine and vibrant color depth

The Voila 3C Intense line utilizes a Color Symphony system to balance primary and secondary pigments, ensuring uniform color from root to tip. The Hydromix System incorporates conditioner and keratin amino acids to maintain hair softness and manageability during the coloring process.

This permanent dye requires mixing with a developer (oxidant) at a 1:1.5 ratio before application. It is suitable for both salon professionals and at-home users seeking a durable, warm brown-red transformation. The 60 ml tube provides sufficient product for standard application lengths when mixed correctly.

Intercosmo Voila 3C Intense Permanent Hair Dye in shade 6.24 Dark Iridescent Copper Blonde is a professional oxidative crème color designed for full grey coverage and multidimensional shine. This 60 ml tube delivers long-lasting, vibrant copper-blonde tones with a glossy finish.

• Shade: 6.24 Dark Iridescent Copper Blonde
• Coverage: Full grey coverage with 3C Technology
• Finish: High shine with iridescent copper reflections
• Formula: Enriched with hydrolyzed keratin and conditioning polymers

The Voila 3C Intense line utilizes Coverage, Color, and Care technology to ensure maximum pigment penetration while maintaining hair integrity. The creamy texture allows for precise application and even distribution from roots to ends.

This permanent hair color contains ammonia and PPD derivatives to achieve lasting results. It is suitable for natural and previously colored hair, providing a fade-resistant result that remains vibrant until the next touch-up.

Each 60 ml tube is intended to be mixed with a developer according to professional guidelines. A patch test is recommended 48 hours prior to use to check for sensitivity.

Intercosmo Voila 3C Intense Permanent Hair Dye in shade 10.2 Silver Ice is a professional salon-grade color formulated to deliver cool, anti-yellow blonde tones with high shine. This permanent oxidative cream provides 100% grey coverage while conditioning the hair with hydrolyzed keratin and amino acids for improved softness and durability.

• Shade: 10.2 Silver Ice, a cool blonde with anti-yellow properties
• Coverage: Ensures 100% grey coverage for natural and fashion shades
• Formula: Enriched with hydrolyzed keratin for shine and care
• Volume: 60 ml tube, part of the Voila 3C Intense line

The Voila 3C Intense system utilizes Color Symphony technology to balance primary and secondary pigments, resulting in vibrant, multi-reflective color. The Hydromix system adds conditioning benefits during the coloring process, leaving hair feeling smooth and looking glossy.

This product requires mixing with Voila Creme Oxidante developer at a 1:1.5 ratio. Process time is typically 30-45 minutes at room temperature. A patch test is recommended 48 hours before application. Suitable for previously lightened hair needing toning or natural hair requiring permanent color transformation.

Subrina Professional Care Hydro Shampoo is a paraben-free hydrating hair shampoo formulated for normal to dry hair. This 25 ml miniature tube delivers gentle daily cleansing while maintaining the hair's natural moisture balance with sodium hyaluronate and glycerin.

The lightweight texture rinses clean without residue, leaving hair soft and manageable. A conditioning polymer aids in detangling, making it a practical choice for maintaining hydration on the go.

Follow with the matching Care Hydro conditioner for enhanced results.

Wella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 5/77 is a professional cream color formulated to deliver pure, balanced results with natural depth and shine. This tester tube contains 60 ml of the Deep Browns formula, featuring ME+ technology designed to reduce the risk of developing new allergies to hair color ingredients.

• Shade: 5/77 Light Intense Brown
• Technology: ME+ for reduced allergy risk
• Coverage: Up to 100% grey coverage
• Format: Professional 60 ml Tester Tube

This permanent hair color belongs to the Deep Browns family, offering a rich, intense brunette tone suitable for all hair types. The cream texture ensures easy application and even saturation from roots to ends, providing consistent, long-lasting color retention.

For optimal results, mix this product 1:1 with Welloxon Perfect developer (sold separately). The specific lift and final tone depend on the developer strength chosen and the natural base of the hair. This format is ideal for professional salon use or precise color testing.

Wella Professionals Koleston Perfect Permanent Hair Dye in shade 5/5 Light Brown Red-Violet is a professional color cream designed to deliver natural depth and salon-quality shine. This 60 ml tester tube features ME+ technology to help reduce the risk of allergies while providing up to 100% gray coverage.

• Shade: 5/5 Light Brown Red-Violet (Pure Naturals)
• Technology: ME+ dye molecule and Metal Purifier
• Coverage: Up to 100% gray coverage
• Format: 60 ml Professional Tester Tube

This permanent hair color belongs to the Pure Naturals family, offering a balanced blend of warm red and violet tones on a light brown base. The formula creates a smooth, creamy texture that ensures even application and consistent results from roots to ends.

Koleston Perfect is formulated for use with Welloxon Perfect developer in a 1:1 mixing ratio. The Metal Purifier technology helps protect hair integrity by binding to metal particles within the hair shaft, ensuring true-to-tone color and long-lasting vibrancy.

As a tester unit, this 60 ml tube is ideal for professional stylists performing strand tests, root retouches, or for clients seeking a precise single-application size. Always perform a skin allergy test 48 hours before use as per manufacturer guidelines.

Wella Professionals Koleston Perfect Permanent Hair Dye in shade 12/17 Special Blonde Ash Brown is a professional salon-grade color cream designed for high-lift results. This 60 ml tester tube delivers cool, neutral ash tones with up to 100% grey coverage when mixed with the appropriate Welloxon Perfect developer.

• Shade: 12/17 Special Blonde Ash Brown
• Format: 60 ml Professional Tester Tube
• Finish: Glossy, high-shine result with Triluxiv Technology
• Coverage: Up to 100% grey coverage

This permanent oxidative hair color features a viscous cream texture that ensures even application and precise saturation. Part of the Pure Naturals sub-line, it utilizes advanced technology to provide vibrant, long-lasting color that resists fading for up to 10 weeks.

The 12/17 shade belongs to the special blonde family, requiring a 1:2 mixing ratio with Welloxon Perfect developer. Depending on the desired lift, use 9% developer for two levels lighter or 12% developer for three to five levels lighter. A patch test is required 48 hours before use due to ammonia and oxidative dye intermediates.

Wella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 66/56 delivers a dark blonde intensive mahogany violet result with natural depth and shine. This professional salon hair dye utilizes ME+ technology to reduce the risk of developing new color allergies while providing up to 100% grey coverage.

• Shade: 66/56 Dark Blonde Intensive Mahogany Violet
• Technology: ME+ formula reduces allergy risk and hair damage
• Coverage: Up to 100% grey coverage depending on developer
• Format: 60 ml tester tube for professional use

This oxidative permanent hair color cream is designed for professional application, requiring mixing with Welloxon Perfect developer in a simple 1:1 ratio. The formulation helps neutralize free radicals during color formation, ensuring vibrant, long-lasting results until natural regrowth.

The 60 ml aluminium tube is sold as a tester format, making it suitable for trial applications or single-use salon services. A patch test 48 hours before application is recommended for all users.

Wella Professionals Koleston Perfect ME+ 66/55 is a permanent hair dye in the Vibrant Reds family, delivering intense dark blonde mahogany results with violet-red undertones. This professional 60 ml tester tube utilizes ME+ technology to provide true-to-tone color precision while reducing the risk of developing new allergies.

• Shade: 66/55 Intense Dark Blonde Mahogany
• Technology: ME+ for reduced allergy risk and brilliant color
• Coverage: Up to 100% grey coverage
• Format: Professional 60 ml Tester Tube

This oxidative cream paste is designed for salon-grade performance, offering high-shine, glossy finishes that last. It belongs to the Koleston Perfect ME+ Vibrant Reds collection, ensuring vibrant, fashion-forward red tones with exceptional longevity.

To use, mix the color cream in a 1:1 ratio with Welloxon Perfect developer. The processing time varies based on the desired result and developer strength. Always perform a skin allergy test 48 hours before application, even if you have used hair color products previously.

Suitable for all hair types, this formula provides consistent, reliable coverage and rich color depth. The tester format offers a cost-effective way to access professional Wella Professionals quality for single applications or trial services.

Wella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 55/65 is a professional salon-grade cream color designed for vibrant, long-lasting results. This tester format tube delivers Light Brown Intense Violet Mahogany tones with up to 100% gray coverage and enhanced shine.

• ME+ Technology: Formulated to reduce the risk of developing new contact allergies to hair color ingredients.
• Pure Balance: Provides natural depth and glossy finish while supporting hair health.
• Gray Coverage: Offers reliable coverage for resistant gray hair when mixed with Welloxon Perfect developer.
• Professional Format: 60 ml aluminum tube intended for licensed stylists and salon use.

This permanent hair color belongs to the Vibrant Reds family, specifically categorized as a Level 5 base with intense violet mahogany undertones. The creamy texture ensures even application and precise saturation from roots to ends.

To achieve optimal results, mix the color cream 1:1 with Welloxon Perfect developer. Processing time ranges from 30-40 minutes without heat or 15-25 minutes with heat (Climazon). A patch test is required 48 hours prior to application.

Balmain Silver Pearl Illuminating Shampoo is a toning cleanser formulated for blonde, grey, silver and highlighted hair. It uses violet pigments to neutralize brassy and yellow tones while gently cleansing and hydrating the hair.

• Toning Action: Contains pure violet pigments (CI 60730) to counteract warm, brassy undertones.
• Illuminating Finish: Enhances shine and brightness for a crystal-grey or cool blonde look.
• Nourishing Formula: Infused with Argan Elixir and Silk Protein to support hair health during cleansing.
• Professional Care: Paraben-free formulation suitable for maintenance between salon color services.

This shampoo is designed specifically for cool-toned hair types, including bleached blonde, natural blonde, and grey hair. The creamy, pearlescent texture provides a luxurious lather that removes impurities without stripping moisture.

Use this Balmain purple shampoo for blonde hair as part of your weekly routine to maintain color vibrancy. It helps correct discoloration caused by environmental factors or fading dye, ensuring your hair remains bright and reflective.

The 300 ml bottle features a convenient pump dispenser for precise application. For best results, massage into wet hair, leave on for a short period depending on desired toning intensity, and rinse thoroughly. Follow with a conditioner from the Silver Pearl range.

Wella Professionals Koleston Perfect Permanent Hair Dye in shade 5/4 delivers a professional light brown copper result with natural depth and high shine. This oxidative cream colour is formulated for up to 100% grey coverage and long-lasting vibrancy.

• Shade: 5/4 Light Brown Copper/Mahogany
• Coverage: Up to 100% grey coverage
• Finish: Natural depth with high gloss
• Technology: ME+ technology to reduce allergy risk

This permanent hair colour features a creamy consistency for easy application and precise mixing. It is designed to be mixed 1:1 with Welloxon Perfect developer (sold separately) to activate the colour and achieve the desired lift.

Suitable for all hair types, this formula provides reliable results on both natural and previously coloured hair. The ME+ molecule helps minimize the risk of developing new allergies while maintaining intense colour performance.

Always perform a skin allergy test 48 hours before use. For best results, follow professional application guidelines regarding processing time and developer volume selection.

Wella Professionals Koleston Perfect ME+ 7/17 is a permanent hair color cream designed to deliver medium blonde with ash brown tones. This professional formula utilizes ME+ dye technology and Metal Purifier to provide true-to-tone results while helping to reduce the risk of new allergies compared to traditional PPD systems.

• Shade: 7/17 Medium Blonde/Ash Brown
• Coverage: Up to 100% gray coverage
• Technology: ME+ and Metal Purifier for pure color
• Format: 60 ml tube, vegan formulation

This oxidative hair color is part of the Rich Naturals family, offering natural depth and shine. It requires mixing with Welloxon Perfect developer in a 1:1 ratio. The development time is typically 30-40 minutes without heat, depending on the desired lift and developer strength used.

Suitable for all hair types, this dermatologically tested product provides up to 3 levels of lift. An allergy alert test is required 48 hours before use. The packaging consists of an aluminum tube made from recycled materials.

Wella Professionals Koleston Perfect ME+ Permanent Hair Dye in shade 77/44 delivers medium blonde intensive red results with natural depth and shine. This professional salon formula utilizes ME+ technology to reduce the risk of developing new allergies while providing up to 100% gray coverage.

• Shade: 77/44 Medium Blonde Intensive Red
• Technology: ME+ dye molecule for reduced allergy risk
• Coverage: Up to 100% gray coverage
• Format: 60 ml professional tester tube

This permanent hair color cream is designed for professional use and requires mixing with Welloxon Perfect developer in a 1:1 ratio. The formula helps neutralize free radicals during color formation, resulting in less hair damage compared to previous Koleston Perfect generations.

The 77/44 shade belongs to the Vibrant Reds family, offering intense copper-red tones that remain vibrant until natural root regrowth. An allergy alert test is required 48 hours before each application.

Wella Professionals Koleston Perfect Permanent Hair Dye 8/73 is a professional oxidative hair color cream designed to deliver pure, balanced results with natural depth and shine. This 60 ml tester tube produces a light blonde brown shade with warm gold reflections, offering up to 100% grey coverage and up to three levels of lift when mixed with the appropriate developer.

• Shade: 8/73 Light Blonde Gold Brown
• Coverage: Up to 100% grey coverage
• Lift: Up to 3 levels with Welloxon Perfect
• Format: 60 ml Professional Tester Tube

This permanent hair color belongs to the Deep Browns family and utilizes Pure Balance technology to help protect hair structure during the coloring process. It is formulated for professional use only and requires mixing with Welloxon Perfect developer at a 1:1 ratio to ensure predictable, long-lasting results.

The creamy texture allows for precise application and even saturation from roots to ends. Ideal for salon professionals seeking reliable performance, this shade provides vibrant warmth and consistent tone retention. As a tester unit, it offers the same high-quality formula in a convenient size for trial or single applications.

Subrina Professional Style Finish Dry Texture Spray is a lightweight aerosol styling product designed to deliver instant volume and a matte, powdery finish. This dry texturizing spray adds grip and lift to fine or flat hair without weighing it down, creating an effortless, lived-in look with flexible hold.

• Matte Finish: Provides a dry, non-greasy texture that absorbs excess oil for a fresh appearance.
• Instant Volume: Lifts roots and adds body to fine or limp hair for fuller-looking styles.
• Flexible Hold: Offers workable control that allows you to reshape styles throughout the day.
• Versatile Styling: Adds grip for braids, updos, and tousled looks while refreshing second-day hair.

The formula features oil-absorbing ingredients like Rice Starch and Zeolite, combined with Argan Shell Powder and Hydrolyzed Wheat Protein to enhance texture and protect hair structure. It is ideal for creating undone, modern styles or adding dimension to smooth hairstyles.

Apply to dry hair by holding the can 20-25 cm away from the head. Spray at the roots for lift or through the lengths for overall texture. Scrunch or finger-style to activate the powdery effect. The lightweight mist ensures no sticky residue, leaving hair feeling clean and touchable.

This 300 ml aerosol can is suitable for professional use and daily styling, catering to unisex audiences seeking manageable volume and matte definition.

Davines The Present Time demi-permanent hair dye 10.0 is an ammonia-free alkaline color designed for low-commitment shade changes and tone refreshing. This professional formula delivers multi-dimensional shine while respecting hair integrity through biomimetic restoring technology.

• Shade: 10.0 (Very Light Blonde)
• Formula: Ammonia-free with Regenerative Organic Certified coconut oil
• Longevity: Lasts up to 24 washes, fading true to tone
• Coverage: Up to 70% grey coverage for natural shades

The cream-gel texture ensures easy application and mixing. It provides up to one level of lift and color deposit, making it suitable for toning natural or previously colored hair, softening regrowth lines, and repigmenting after bleaching.

This demi-permanent color contains 88-93% ingredients of natural origin and offers UV protection for up to four weeks. The packaging features a tube made from 100% recycled aluminum, supporting sustainable salon practices.

Mix in a 1:2 ratio with Davines activator (7 vol or 15 vol). Process for 20 minutes without heat or 15 minutes with heat. Dermatologically tested and suitable for all hair types seeking reflective shine and gentle color evolution.

Davines The Present Time Demi-Permanent Hair Dye in shade 10.12 is an ammonia-free alkaline hair color designed for low-commitment toning and refreshing. This demi-permanent formula delivers a cool-toned ash violet blonde finish with luminous, multi-dimensional shine.

• Shade: 10.12 Ash Violet Blonde
• Formula: Ammonia-free demi-permanent alkaline
• Longevity: Lasts up to 24 washes with true-to-tone fading
• Care: Contains regenerative organic certified coconut oil

The creamy-gel texture ensures easy application and even distribution. Formulated with Biomimetic Hair Restoring Technology, it helps restore hair lipids and provides UV protection for the color. Dermatologically tested for scalp tolerance.

This professional-grade dye requires mixing with a Davines activator at a 1:2 ratio before use. Processing time is 20 minutes without heat or 15 minutes with heat. Ideal for toning, color refreshes, base breaking, and repigmentation of lightened hair.

Davines The Present Time Demi-Permanent Hair Dye 7.55 is an ammonia-free alkaline hair colour designed for professional salon use. This 100 ml tube delivers reflective, high-shine results while strengthening hair with biacidic bond complex technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline concentration suitable for low-commitment colour changes.
• Hair Restoration: Contains regenerative organic certified coconut oil and omega-9 to support up to 76% lipid restoration.
• True-to-Tone Fade: Lasts up to 24 washes, fading gradually without brassiness or unwanted shifts.
• Professional Application: Requires mixing with The Present Time Activator (7 or 15 vol) in a 1:2 ratio.

This shade, identified as 7.55, offers warm tonal depth ideal for refreshing natural colour, blending grey hair up to 70%, or softening regrowth lines. The cream texture ensures even application on dry hair, with a development time of 20 minutes at room temperature or 15 minutes with heat.

Formulated with 88-93% ingredients of natural origin, this dye supports hair integrity during the colouring process. It provides up to 10x more shine and increases resistance to breakage by 34%. Dermatologically tested and highly biodegradable, it aligns with sustainable beauty standards.

Note: This product is a professional salon colour cream and must be used with the specific Davines The Present Time activators. It is not a standalone ready-to-use dye.

Davines The Present Time Demi-Permanent Hair Dye is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula deposits pigment while restoring hair lipids, delivering high shine and true-to-tone fading for up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color suitable for toning and refreshing.
• Biomimetic Technology: Contains ROC-certified coconut oil and Omega-9 to restore hair structure.
• High Shine Finish: Provides up to 10x more shine on fashion reflects.
• Longevity: Lasts up to 24 washes with gradual, natural fading.

This shade, 10.22, is designed for professional use to create luminous, healthy-looking color. The formula covers up to 70% of grey hair in natural shades and is dermatologically tested. It is packaged in a sustainable recycled aluminium tube.

To use, mix the color cream with Davines The Present Time Activator (sold separately) in a 1:2 ratio. Apply to dry or towel-dried hair and process for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly and follow with post-color care.

Davines The Present Time Demi-Permanent Hair Dye in shade 9.7 is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional demi-permanent formula delivers luminous, high-shine results while reinforcing the hair fiber for a healthy, vibrant finish.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color suitable for natural and previously colored hair.
• Biomimetic Technology: Enriched with Regenerative Organic Certified coconut oil and omega-9 from fermented microalgae to restore hair integrity.
• True-to-Tone Fade: Color evolves gradually and fades naturally over approximately 24 washes without harsh demarcation lines.
• UV Protection: Provides color protection against UV rays for up to four weeks.

This creamy color cream is designed for salon-quality toning, color refreshes, and low-commitment shade changes. It offers excellent coverage for grey blending and enhances shine through its biacidic bond complex. The formula contains 88-93% ingredients of natural origin, aligning with Davines' sustainability standards.

To use, mix the 100 ml tube with The Present Time activator (7 vol or 15 vol) according to professional guidelines. Apply evenly to clean, towel-dried hair. Ideal for achieving soft, reflective blonde tones with a glossy, conditioned feel.

Davines The Present Time Demi-Permanent Hair Dye in shade 4.7 is an ammonia-free alkaline colour system designed for low-commitment, high-shine results. This demi-permanent formula provides up to one level of lift and deposits rich tone while protecting hair integrity with Biomimetic Hair Restoring Technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for all hair types.
• Bond Protection: Features a biacidic bond complex and Regenerative Organic Certified coconut oil.
• True-to-Tone Fade: Lasts up to 24 washes with gradual, natural fading.
• Sustainable Choice: Formulated with 88-93% natural-origin ingredients in recyclable packaging.

The cream texture ensures easy application on dry hair, delivering up to 70% coverage on natural greys and a high reflective shine finish. It is ideal for refreshing colour, blending grey hairs, or experimenting with seasonal tones without the permanence of traditional dyes.

To use, mix one part colour with two parts Davines activator (7 or 15 volume). Apply evenly to dry hair and develop for 20 minutes at room temperature, or 15 minutes with heat. Rinse thoroughly and follow with a suitable shampoo and conditioner. Note that the activator is sold separately.

Davines The Present Time Demi-Permanent Hair Dye in shade 6.65 is an ammonia-free alkaline hair color formulated with biomimetic hair restoring technology. This demi-permanent formula delivers luminous, high-shine results while supporting hair health through regenerative organic certified coconut oil.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color designed to fade evenly over up to 24 washes.
• Hair Restoring Technology: Contains biomimetic ingredients and regenerative organic certified coconut oil to support lipid restoration.
• Luminous Finish: Provides high shine and true-to-tone color reflection for natural or fashion shades.
• Sustainable Composition: Features 88-93% natural-origin content and up to 99% biodegradable ingredients.

This professional-grade hair color is intended for salon use and requires mixing with The Present Time activator (7 volume). It is suitable for clients seeking low-commitment color experimentation, vivid mid-lengths and ends refreshes, or subtle tone adjustments without long-term permanence.

The creamy texture ensures even application and easier rinsing. Shade 6.65 offers a specific tonal result within the Davines color portfolio, optimized for those who prioritize hair integrity alongside color vibrancy. The packaging utilizes recycled materials and reduced weight to minimize environmental impact.

Davines The Present Time demi-permanent hair dye is an ammonia-free alkaline color system designed for professional salon use. This 100 ml tube in shade 7.44 Medium Blonde Intense Copper delivers luminous, multi-dimensional shine while conditioning the hair with Biomimetic Hair Restoring Technology and Regenerative Organic Certified coconut oil.

• Shade: 7.44 Medium Blonde Intense Copper
• Technology: Biomimetic Hair Restoring with ROC coconut oil
• Longevity: Lasts up to 24 washes, fading true to tone
• Coverage: Up to 70% grey coverage on natural shades

The creamy-gel consistency ensures easy mixing and even application. It restores hair lipids by up to 76% in one service and provides UV protection for color stability. Suitable for all hair types, including previously colored or chemically treated hair, it allows for low-commitment color changes and refreshes.

This demi-permanent formula can shift natural levels by up to one level. It requires mixing with The Present Time Activator (7 vol or 15 vol), which is sold separately. Processing time is approximately 20 minutes, or 15 minutes with heat. The aluminum tube contains recycled content and features a high biodegradability formula.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.62 is an ammonia-free alkaline hair color designed for professional salon use and at-home maintenance. This 100 ml tube delivers luminous, multi-dimensional shine while providing up to 70% grey coverage on natural shades and up to 50% on fashion tones.

• Ammonia-Free Formula: Gentle demi-permanent alkaline color that lasts up to 24 washes with true-to-tone fading.
• Biomimetic Technology: Features ROC-certified coconut oil and omega-9 to restore hair lipids and increase resistance to breakage.
• Professional Performance: Provides up to 1 level of lift and deposit with a creamy consistency for easy mixing and application.
• Sustainable Composition: Contains 88-93% natural-origin ingredients including water, with up to 99% biodegradable content.

The Present Time line utilizes Biomimetic Hair Restoring Technology to strengthen the hair fiber during the coloring process. Shade 8.62 offers a reflective tone suitable for refreshing faded color, blending regrowth, or adding dimension to natural hair. The formula is dermatologically tested and suitable for both natural and previously color-treated hair.

To achieve optimal results, mix one part color with two parts The Present Time Activator (available in 7 or 15 volume). Apply to dry hair and allow to develop for 20 minutes at room temperature, or 15 minutes with heat. Emulsify with water before rinsing thoroughly. This professional tube contains 100 ml of product.

Subrina Professional Permanent Colour 0/00 Clear is a transparent permanent hair dye mixer designed for professional color customization. This clear cream formula acts as a diluter to soften intensity, create pastel tones, and add high shine to existing shades without depositing additional pigment.

• Function: Transparent mixer and diluter for customizing color formulations
• Effect: Softens intense shades, creates pastels, and adds glossy finish
• Formula: Cream texture with liquid crystal technology for uniform results
• Usage: Mixes 1:1 with developer for classic coloring or 1:2 for refresh services

This product belongs to the Subrina Professional Permanent Colour Essential range. It is suitable for all hair types and allows stylists to adjust color depth and tone precisely. The clear base ensures that the natural or artificial pigment of other shades remains true while reducing saturation.

The tube contains 100 ml of professional-grade permanent color cream. It requires mixing with an appropriate oxidant (developer) before application. A patch test is recommended 48 hours prior to use to check for sensitivity.

Subrina Professional Matcha Plex Lightener is a professional bleaching mask formulated to lift hair up to 9 levels while protecting structural integrity. This delicately green powder features a creamy consistency that allows for precise application with or without foils, making it suitable for full-head lightening, balayage, and highlights.

• High-Lift Power: Achieves up to 9 levels of lift for dramatic blonde results.
• Plex Protection: Reduces structural damage during the lightening process.
• Detoxifying Formula: Contains chelating agents to remove heavy metals and impurities.
• Soothing Actives: Enriched with fermented hyaluronic acid, green tea extract, and cucumber oil.

The Matcha Plex technology combines effective lightening with care, soothing cuticles and ensuring an even result. The rich, creamy texture prevents dripping and facilitates smooth distribution across the hair shaft.

This product is intended for professional use by trained hairdressers. It must be mixed with a developer (hydrogen cremeoxyd) prior to application. A strand test and sensitivity patch test are recommended before each use to ensure optimal results and safety.

Subrina Professional Demi Permanent Colour in shade 10/71 Stone Lightest Blonde is an ammonia-free demi-permanent hair dye designed for professional use. This 60 ml tube delivers a soft, natural lightest blonde result with subtle warm undertones, ideal for toning highlights, refreshing mid-lengths, or blending early greys.

• Ammonia-Free Formula: Gentle on hair with MEA-free composition and AminoPlex strengthening technology.
• Natural Finish: Provides intense glossy shine and blends up to 70% of grey hair.
• Professional Performance: Mixes 1:2 with developer and develops in 20-25 minutes for lasting colour up to 24 washes.
• Vegan Enrichment: Formulated with omega-9, almond oil, and arginine to nourish the hair fibre.

This demi-permanent colour cream is suitable for salon professionals and experienced colourists seeking a reliable toning solution. The Liquid Crystal technology ensures improved durability and vibrant results without compromising hair health. It is particularly effective for neutralizing brassiness in lightened hair or creating seamless root-melting effects.

To use, mix one part colour with two parts developer (1.9% for tone-on-tone or 3% for more intensity). Apply to clean, towel-dried hair and leave for 20-25 minutes before rinsing thoroughly. An allergy test 48 hours prior to application is recommended. Not suitable for persons under 16 years of age.

Subrina Professional Demi Permanent Colour 10/65 is a vegan demi-permanent hair dye designed to deliver a lightest blonde mahogany shade with cool red and violet undertones. Formulated with AminoPlex technology, this ammonia-free toner deposits tone-on-tone pigment while protecting hair integrity for a glossy, radiant finish.

• AminoPlex Technology: Enriched with arginine, Omega-9, and almond oil to strengthen hair during coloring.
• Vegan Formula: Ammonia-free and MEA-free composition with low pH to minimize damage.
• Precise Toning: Shade 10/65 neutralizes brassiness and adds soft mahogany depth to lightened hair.
• Professional Results: Mixes 1:2 with 1.9% or 3% developer for consistent, salon-quality application.

This demi-permanent colour cream is ideal for refreshing faded highlights, balancing warm tones after bleaching, and blending early grey hairs without the commitment of permanent dye. The liquid crystal pigment storage system ensures color stability, while Aroma Guard technology reduces processing odor.

The creamy texture allows for even application from roots to ends. Processing time ranges from 15 to 25 minutes depending on the desired intensity. As a demi-permanent solution, the color gradually fades over approximately 24 washes, ensuring a soft regrowth line and maintaining hair health between services.

Subrina Professional Demi Permanent Colour in shade 8/7 Light Blonde Brown is an ammonia-free demi-permanent hair dye designed to tone, refresh, and enhance natural colour. This professional 60 ml tube delivers a glossy finish while nourishing the hair with almond oil and omega-9 fatty acids.

• Ammonia-Free Formula: Gentle demi-permanent system suitable for toning and grey blending up to 70%.
• Nourishing Care: Enriched with almond oil and omega-9 fatty acids to support hair hydration and shine.
• Long-Lasting Tone: Provides vibrant colour that lasts up to 24 washes with gradual, natural fading.
• Professional Shade: 8/7 Light Blonde Brown offers a balanced neutral-warm tone ideal for correcting brassiness.

This demi-permanent toner utilizes Liquid Crystal Technology and a low pH formula to minimize damage during the coloring process. It is particularly effective for neutralizing unwanted warm tones after lightening or refreshing color between permanent services. The creamy texture ensures smooth, even application from roots to ends.

For best results, mix with a cream developer in a 1:2 ratio. Use a 1.9% developer for тонing or fine hair, and a 3% developer for first-time applications or thicker hair textures. Process for 20-25 minutes on clean, dry hair before rinsing thoroughly.

Subrina Professional Demi Permanent Colour in shade 9/54 Very Light Blonde Chilli is an ammonia-free demi-permanent hair dye designed to deposit rich pigment and enhance shine without lifting the natural hair level. This professional toner utilizes AminoPlex technology with arginine and a low pH formula enriched with omega-9 and almond oil to condition the hair while delivering vibrant, glossy results.

• Shade: 9/54 Very Light Blonde Chilli
• Formula: Ammonia-free and MEA-free with AminoPlex technology
• Finish: High shine and glossy appearance
• Longevity: Lasts up to 24 washes

This demi-permanent colour is ideal for toning after balayage, highlights, or bleaching, as well as for neutralizing brassiness and refreshing faded color on mid-lengths and ends. It provides up to 70% coverage of early grey hair, making it a versatile choice for subtle color adjustments and maintenance between permanent services.

The cream texture ensures easy application and even distribution. For best results, mix 1 part color with 2 parts developer (1.9% or 3%) and process for 20 minutes without heat or 15 minutes with heat. The formulation includes Aroma-Guard technology to reduce perceivable odor during use.

Subrina Professional Demi Permanent Colour 10/2 Pearl Blonde is a demi-permanent hair toner designed to deposit cool, pearlescent tones on lightened or highlighted hair. Formulated with AminoPlex technology, this ammonia-free colour cream neutralizes unwanted warmth while adding gloss and softness without lifting the natural hair level.

• AminoPlex Technology: Enriched with arginine, omega-9 fatty acids, and almond oil for nourishment and shine.
• Gentle Formula: Ammonia-free, MEA-free, PPD-free, and resorcinol-free low pH formulation.
• Pearl Tone: Shade 10/2 delivers a lightest blonde pearl finish with blue/violet undertones.
• Lasting Results: Provides up to 70% grey blending and lasts up to 24 washes.

This professional-grade demi-permanent dye is ideal for toning after balayage, highlights, or bleaching services. The creamy texture ensures even application and precise pigment delivery, resulting in a glossy, salon-quality finish. It effectively refreshes faded blonde tones and blends early signs of grey hair.

Mix Subrina Professional Demi Permanent Colour with a 1.9% or 3% developer in a 1:2 ratio. Process for 15-25 minutes depending on the desired intensity and hair condition. Always perform a patch test 48 hours before use. Not suitable for use on eyebrows or eyelashes.

Subrina Professional Lightener Master Bleaching Powder is a professional blue bleaching powder designed to lift hair up to 7 levels. This dust-free formula creates a creamy consistency when mixed with developer, making it suitable for all hair techniques including full head applications and highlights.

• High Lift: Lightens natural and color-treated hair up to 7 levels.
• Blue Pigments: Neutralizes unwanted yellow and brassy tones for cool blonde results.
• Dust-Free Formula: Micro-granule texture minimizes airborne dust during mixing and application.
• Versatile Use: Ideal for foil, balayage, and freehand lightening techniques.

The powder features a specialized micro-granule structure that reduces dust formation, ensuring a cleaner working environment for stylists. When combined with the appropriate oxidant or developer, it forms a smooth, non-swelling cream that adheres well to the hair shaft for even lightening.

This product is intended for professional salon use. It effectively targets warm undertones thanks to its blue-tinted composition, helping to achieve platinum and neutral blonde finishes. The 500 g tub provides ample product for multiple applications in a salon setting.

Please note that the developer or oxidant is sold separately and must be mixed with this powder according to manufacturer ratios before application.

Subrina Professional CremeOxyd Hair Oxidant Cream is a professional 6% (20 volume) developer designed for use with permanent hair colors, lighteners, and toners. This hydrogen peroxide cream formula ensures even mixing and controlled oxidation for consistent color results in salon environments.

• Concentration: 6% (20 vol) hydrogen peroxide for moderate lift and grey coverage.
• Texture: Creamy emulsion that blends smoothly with color creams and powder lighteners.
• Use: Ideal for permanent color development when mixed at a 1:1 ratio.
• Size: 120 ml bottle suitable for single or dual applications.

The CremeOxyd line features a stabilization complex that helps protect the hair fiber during the chemical process. Its creamy consistency prevents dripping and allows for precise application from root to tip.

This developer is part of the Subrina Professional range, compatible with Unique, Sensio, and Volcano hair dyes as well as Gale Blanc bleaching powder. It provides reliable activation for vibrant, long-lasting color.

Subrina Professional Vibrant Permanent Hair Dye is a vegan, professional-grade oxidative cream colour designed for intense, long-lasting red tones. The 0/5 Red shade serves as a creative mix to intensify or correct red hues, delivering up to 100% grey coverage with a glossy finish.

• Vegan Formula: Permanent colour suitable for professional salon use.
• Creative Mix: Shade 0/5 Red enhances vibrancy and corrects tone in red hair colouring.
• Advanced Technology: Features Liquid Crystal Pigment technology and AromaGuard for reduced odour.
• Glossy Finish: Provides shiny, radiant results with nourishing emulsion systems.

This permanent hair dye utilizes liquid crystal pigment technology to ensure superior pigment retention and shine. The creamy texture allows for precise application, while the included nourishing system helps maintain hair condition during the colouring process. It is suitable for natural, coloured, and pre-lightened hair.

The 0/5 Red variant is specifically formulated as a creative mix, often used by stylists to boost red intensity or neutralize unwanted orange tones. When used alone, it requires mixing with a developer at a 1:1 ratio. The formula contains ammonia to ensure effective penetration and lasting colour permanence.

Packaged in a 100 ml tube, this product is intended for professional application. A patch test is recommended 48 hours before use to check for sensitivity. The vibrant red tone is used for bold seasonal changes or editorial styling, offering consistent coverage and vivid results.

Subrina Professional Vibrant Permanent Hair Dye 0/28 Petroleum is a professional creative mix tone designed to neutralize warm reflections and enhance cool, turquoise-blue undertones. This 100 ml tube delivers high-shine, long-lasting color using liquid crystal technology for superior pigment retention.

• Creative Mix Tone: Shade 0/28 Petroleum corrects brassiness and adds cool blue-turquoise depth.
• Liquid Crystal Technology: Ensures intense, uniform color that remains vibrant wash after wash.
• Conditioning Formula: Enriched with Argan oil for hydration, elasticity, and a silky finish.
• AromaGuard System: Reduces perceived ammonia odor by up to 70% during application.

This permanent hair color features an emulsion system that allows for fast, homogeneous penetration and immediate shine. It is suitable for professional salon use and can be applied alone for up to 70% grey coverage or mixed with other Vibrant series shades to customize results.

The formula includes Argania Spinosa Kernel Oil to support hair health while coloring. For best results, mix with the appropriate Subrina Professional developer (sold separately) at a 1:1 ratio depending on the desired lift and tone.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.66 is an ammonia-free alkaline hair color designed for professional salon use. This demi-permanent formula delivers vibrant, intense red tones while utilizing biomimetic hair restoring technology to protect and reinforce the hair structure during coloring.

• Shade: 8.66 Vibrant Intense Red
• Formula: Ammonia-free demi-permanent alkaline color with Regenerative Organic Certified coconut oil
• Performance: Provides up to 70% grey coverage on natural shades and lasts up to 24 shampoos
• Finish: Luminous, multi-dimensional shine with a creamy-gel consistency for easy application

The 100 ml tube features a high percentage of natural-origin ingredients (88-93%) and is formulated to deposit color while lifting up to one level. It is suitable for refreshing natural tones, adding fashion reflects, or blending grey hair without the commitment of permanent dye.

This professional color requires mixing with a specialized activator at a 1:2 ratio. The processing time is approximately 20 minutes at room temperature or 15 minutes with heat. The formula is designed to offer true-to-tone fading, ensuring the color remains beautiful as it gradually washes out.

Davines The Present Time demi-permanent hair dye red is an ammonia-free alkaline colour formulated with Biomimetic Hair Restoring Technology. This professional salon product delivers luminous, glossy red tones while reinforcing the hair structure for up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for low-commitment colour changes.
• Biomimetic Technology: Contains responsibly sourced coconut oil and omega-9 to restore hair lipids.
• True-to-Tone Fading: Lasts up to 24 shampoos with gradual, natural fading and UV protection.
• Luminous Finish: Provides a glossy, vibrant red shade in a professional 100 ml tube.

This Davines demi-permanent hair color is designed for professional use and requires mixing with the dedicated The Present Time activator (sold separately). The gel-cream texture ensures easy application and even distribution from roots to ends.

Suitable for all hair types, including color-treated hair, this formula helps cover grey hair while maintaining hair health. The ingredients support a sustainable approach to professional coloring.

Subrina Professional Highlift Permanent Hair Dye in shade 11/7 is a salon-grade colour cream designed to lift natural hair up to 4-5 levels while depositing warm honey blonde tones. This professional formula utilizes liquid crystal technology for intense, long-lasting colour and includes argan oil to maintain hydration during the lightening process.

• Shade: 11/7 Honey Blonde
• Lift: Up to 4-5 levels on natural hair
• Formula: Enriched with Argan Oil and AromaGuard system
• Format: 100 ml tube (developer sold separately)

This highlift series product is specifically formulated for use on natural, uncoloured hair to achieve maximum lightness without compromising hair integrity. The creamy texture ensures even application and consistent results, delivering a glossy, shiny finish typical of professional salon services.

Please note that the oxidant developer is not included and must be purchased separately. For optimal high-lift results, mix in a 1:2 ratio with up to 12% (40 vol) developer. Processing time is approximately 50-60 minutes without heat. A patch test is required 48 hours prior to use.

Davines The Present Time Demi-Permanent Hair Dye in Violet is an ammonia-free alkaline hair color formulated with Biomimetic Hair Restoring Technology. This professional salon product delivers vibrant violet tones while repairing hair bonds, offering a high-shine finish that lasts up to 24 washes.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system with 88-93% ingredients of natural origin.
• Bond Repair: Features Biomimetic Hair Restoring Technology to strengthen hair during coloring.
• Vibrant Finish: Provides reflective, high-shine violet color with true-to-tone fading.
• Professional Use: Designed for salon application; requires mixing with The Present Time base cream and activator.

This demi-permanent hair dye is ideal for refreshing color, toning, or adding fashion reflects to natural, colored, or damaged hair. The creamy texture ensures even application and consistent coverage for partial grey hair.

The Violet shade offers a low-commitment way to experiment with cool tones. Results last approximately 24 washes, gradually fading without harsh regrowth lines. For best results, mix one part color with two parts activator (7 or 15 volume) and process for 20 minutes.

Davines The Present Time demi-permanent hair dye in Blue is an ammonia-free alkaline colour designed for low-commitment, multidimensional results. This 100 ml tube delivers vibrant tone with true-to-tone fading and supports hair health through Biomimetic Hair Restoring Technology.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for frequent updates.
• Biomimetic Restoration: Contains regenerative-organic-certified coconut oil and omega-9 from fermented microalgae.
• True-to-Tone Fade: Lasts up to 24 washes with luminous, reflective shine.
• Professional Mix: Requires mixing with The Present Time activator (7 vol or 15 vol) in a 1:2 ratio.

This Davines The Present Time blue hair color provides up to 70% grey coverage on natural shades and up to 50% on fashion tones. It is dermatologically tested and formulated to restore hair lipids while depositing vivid pigment.

The development time is approximately 20 minutes at room temperature or 15 minutes under heat. Apply to dry hair after mixing one part colour with two parts activator. Emulsify around the hairline before rinsing thoroughly.

Davines The Present Time Demi-Permanent Hair Dye in Yellow is an ammonia-free alkaline hair color designed for vibrant, creative tones. This professional salon formula uses Biomimetic Hair Restoring Technology to deposit luminous pigment while supporting hair fiber integrity and shine.

• Shade: Yellow (0.33) for vivid fashion color
• Formula: Ammonia-free demi-permanent with Biomimetic Hair Restoring Technology
• Finish: Luminous shine that fades true to tone
• Longevity: Lasts up to 24 washes

This cream-textured dye is suitable for colored, bleached, and natural hair. It provides tone deposit and refresh capabilities, making it ideal for seasonal updates or creative looks without the commitment of permanent color. The formulation helps restore hair lipids and increases resistance to breakage.

The product comes in a 100 ml aluminum tube made from recycled materials. As a professional demi-permanent system, it requires mixing with The Present Time activator (7 vol or 15 vol) according to salon standards. Note that this shade offers limited grey coverage and is primarily intended for tone enhancement and fashion coloring.

Davines The Present Time Demi-Permanent Hair Dye in Green is an ammonia-free alkaline hair colour designed for creative, fashion-forward results. This professional salon formula delivers vibrant green tones with a reflective, shiny finish while caring for the hair structure.

• Ammonia-Free Formula: Gentle demi-permanent alkaline system suitable for delicate scalps when used professionally.
• Biomimetic Technology: Contains a biacidic bond complex to restore and protect hair lipids during coloring.
• Vibrant Green Shade: Delivers dimensional color with up to 70% gray coverage and true-to-tone fading.
• Professional Format: 100 ml cream tube requiring mixing with The Present Time activators.

The Green shade (0.88) offers a bold yet manageable color change, lasting up to 24 washes. Its cream texture ensures even application and consistent saturation from roots to ends. The formula is enriched with natural-origin ingredients and a regenerative organic certified component to support hair health.

This dye features a sophisticated fragrance profile with top notes of orange, bergamot, and grapefruit, a heart of mint, and a base of vetiver. It is ideal for clients seeking low-commitment creative color or seasonal refreshes without the harshness of permanent dyes.

For best results, mix with Davines The Present Time activators (7 volume or 15 volume) according to professional technical guidelines. Always perform a patch test prior to application.

Davines The Present Time Demi-Permanent Hair Dye in shade 10.31 is an ammonia-free alkaline hair color designed for luminous, low-commitment results. This professional 100 ml tube delivers a level 10 golden blonde with soft ash tones, utilizing biomimetic hair restoring technology to enhance shine and condition during the coloring process.

• Shade: 10.31 Luminous Golden with Soft Ash
• Formula: Ammonia-free demi-permanent alkaline color
• Key Ingredient: Regenerative Organic Certified coconut oil
• Finish: High-shine, luminous result with up to 24 washes longevity

This demi-permanent formula is ideal for refreshing natural color, toning pre-lightened hair, or blending grey hair up to 70%. It works by depositing pigment while helping to restore hair lipids, resulting in improved combability and resistance to breakage. The color fades gradually and true to tone over approximately 24 shampoos.

Enriched with omega-9 from fermented microalgae and sugarcane, the cream texture ensures even application and vibrant reflect. It provides UV protection for the color for about four weeks. As a professional product, it requires mixing with a low-volume peroxide developer (activator) before use.

Suitable for all hair types, this dye offers a sustainable choice with up to 93% natural-origin ingredients and biodegradable formula components. The packaging is designed to minimize material usage, aligning with Davines' commitment to environmental responsibility.

Davines The Present Time Demi-Permanent Hair Dye 9.44 is an ammonia-free alkaline hair color formulated for professional salon use. This 100 ml tube delivers luminous, multi-dimensional color with up to 10x more shine while respecting the hair structure through Biomimetic Hair Restoring Technology.

• Shade: 9.44 (Light Blonde Copper)
• Formula: Ammonia-free demi-permanent alkaline color
• Longevity: Lasts up to 24 washes and fades true to tone
• Coverage: Provides approximately 70% grey blending

The cream texture ensures precise application and even distribution. Enriched with regenerative organic certified coconut oil and omega-9 from microalgae fermentation, the formula helps restore hair integrity during the coloring process. Ingredients of natural origin range from 88% to 93%, aligning with Davines' commitment to sustainable beauty.

This demi-permanent dye is ideal for clients seeking low-commitment color changes, tone adjustments, or refreshes between permanent services. It provides a soft, natural-looking result that enhances the hair's natural depth without harsh chemical damage.

For best results, mix with a 7-volume activator according to professional salon guidelines. The product is packaged in a recyclable aluminum tube to minimize environmental impact.

Davines The Present Time Demi-Permanent Hair Dye in shade 8.43 Light Blonde Copper Gold is an ammonia-free alkaline colour designed to deliver vibrant, glossy results while caring for the hair structure. This professional salon formula uses Biomimetic Hair Restoring Technology to restore lipids and strengthen the fibre during the colouring process.

• Shade: 8.43 Light Blonde Copper Gold offers soft coppery warmth with golden reflections.
• Formula: Ammonia-free demi-permanent alkaline system with up to 93% ingredients of natural origin.
• Care: Contains Regenerative Organic Certified coconut oil to boost shine and improve combability.
• Longevity: Provides gradual, true-to-tone fading lasting up to 24 washes.

This demi-permanent alkaline hair colour is ideal for refreshing natural tones, blending grey hair up to 70%, or adding temporary fashion tones without long-term commitment. The creamy texture ensures even application and consistent coverage on natural and previously coloured hair.

Formulated with high-performance biomimetic technology, this dye helps restore up to 76% of hair lipids and increases resistance to breakage. It delivers a radiant, glossy finish that protects against UV exposure for approximately four weeks.

Please note that this is a professional product requiring a dedicated activator for mixing. For best results and precise timing, consult with a qualified stylist or refer to the official Davines technical dossier.

Davines The Present Time Demi-Permanent Hair Dye in shade 6.43 Dark Blonde Copper Gold is an ammonia-free alkaline color cream designed for luminous, true-to-tone results. This professional demi-permanent formula uses biomimetic hair restoring technology to reinforce hair structure while depositing rich, reflective color that fades predictably over time.

• Shade: 6.43 Dark Blonde Copper Gold
• Formula: Ammonia-free demi-permanent with Regenerative Organic Certified coconut oil
• Finish: High-shine, luminous gloss with up to 70% grey coverage
• Longevity: Lasts up to 24 washes with consistent tone retention

The creamy texture ensures easy mixing and application, providing a comfortable experience during the 15-20 minute processing time. Formulated with Omega-9 and a biacidic bond complex, it helps improve combability and reduces breakage, leaving hair feeling stronger and looking healthier after every service.

This shade is ideal for refreshing natural tones, toning after lightening, or introducing warm copper-gold highlights without long-term commitment. It requires mixing with a separate Davines activator (7 vol or 15 vol) at a 1:2 ratio. Made in Parma, Italy, this product supports sustainable beauty with up to 99% biodegradable ingredients and recyclable aluminum packaging.

Davines The Present Time Demi-Permanent Hair Dye in Orange is an ammonia-free alkaline hair color designed for professional salon use. This 100 ml tube delivers vibrant, fashion-forward orange tones while utilizing biomimetic hair restoring technology to support hair integrity during the coloring process.

• Shade: Vibrant Orange specialty nuance
• Formula: Ammonia-free demi-permanent alkaline color
• Technology: Biomimetic Hair Restoring Technology with coconut oil
• Finish: Glossy, luminous results that fade true to tone

This demi-permanent color is suitable for creative transformations, refreshing previously colored hair, or adding vivid reflects to natural bases. It provides up to 76% restoration of hair lipids and increases resistance to breakage by 34%, ensuring the hair remains healthy and shiny.

The color lasts for up to 24 washes, offering a temporary yet impactful change without the commitment of permanent dye. It is suitable for blending grey hairs when used as a reflect, though it is not intended for total permanent grey coverage.

As a professional product, this dye requires mixing with a Davines activator (such as 7 vol or 15 vol developer) before application. The creamy texture ensures even distribution from roots to ends for consistent, salon-quality results.

Davines NaturalTech Elevating Clay Supercleanser is a deep cleansing scalp treatment powder formulated with 100% natural kaolin clay. Designed as an add-on for shampoo, this fine dry powder absorbs excess oil and impurities to purify the scalp and leave hair feeling light and refreshed.

• Deep Purification: Kaolin clay effectively eliminates buildup and sebum from the scalp.
• Shampoo Add-On: Mixes with NaturalTech shampoo to create a clarifying paste.
• Refreshing Finish: Leaves the scalp clean and hair voluminous and light.
• Natural Formula: Contains solely 100% natural kaolin powder with no added fragrance.

This product is suitable for all hair types, particularly those with oily or congested scalps requiring extra purification. The texture is a fine powder that transforms into a cleansing paste when mixed with water and shampoo.

To use, mix the clay powder with Davines NaturalTech shampoo. Apply the mixture to wet hair using a brush, focusing on the scalp. Leave on for 3-5 minutes, then massage gently and rinse thoroughly. Follow with your regular conditioner. Use 1-2 times per week or as needed for a deep detox.

Made in Italy, the product comes in a 120 g amber jar with CO2-neutral packaging.

Davines NaturalTech Energizing Seasonal Superactive is a regenerating scalp treatment designed to counteract hair loss related to seasonal changes and stress. This leave-on serum comes in single-dose ampoules that deliver a concentrated formula directly to the scalp to support fragile, thinning hair.

• Targeted Action: Formulated for fragile, thinning hair and seasonal shedding.
• Active Complex: Contains Hair Energy Complex and Microbiotic Booster with Agastache Mexicana extract.
• Sensation: Provides an invigorating cooling and tingling effect upon application.
• Precise Dosage: Pack of 12 amber glass ampoules ensures freshness and accurate dosing.

The lightweight, low-viscosity texture absorbs quickly without rinsing. It is applied to clean, towel-dried hair, massaged into the scalp until fully absorbed. The formula includes niacinamide and lactobacillus ferment to help improve scalp comfort and hair density.

This Davines energizing scalp serum is suitable for unisex use. For best results during periods of increased shedding, use one ampoule every other day for one month, followed by twice-weekly applications for maintenance. The packaging is made from recyclable materials in Italy.