Milk Shake Milk_shake The Gloss Acidic pH Demi-Permanent Colour 10.37 Golden Violet Platinum Lightest Blond 60 ml

Excellent • 4.5/5 Trustpilot

6.100 HUF

Sku: LC389736

In stock - Ready to be shipped

📦 Order before 12:00 for same-day processing
⏳ Shipping 1990 Ft – Free on orders over 17990 Ft

milk_shake The Gloss Acidic pH Demi-Permanent Colour in shade 10.37 Golden Violet Platinum Lightest Blond is an ammonia-free, oil-based demi-permanent hair colour designed for professional salon use. This acidic pH formula deposits tone and adds high-shine gloss without lifting or altering the natural hair structure, making it suitable for toning, refreshing faded colour, and blending up to 50% grey.

  • Shade: 10.37 (10GV) Golden Violet Platinum Lightest Blond
  • Formula: Ammonia-free, acidic pH, oil-based demi-permanent
  • Finish: High-shine, glossy tone-on-tone result
  • Longevity: Lasts approximately 15-20 washes

The conditioning formula contains hyper-fermented prickly pear extract, an amino acid complex, organic blueberry extract, and the Integrity 41 antioxidant complex. These ingredients help nourish porous, chemically treated, or fragile hair while improving condition with repeated use. It is particularly effective for neutralizing brassiness in blonde tones and adding radiance to highlighted hair.

For best results, mix 1:1 with milk_shake The Gloss Acidic Colour Activator 6 vol (1.8%). Apply to clean, towel-dried hair and process for 20 minutes at room temperature without heat. Rinse thoroughly and follow with milk_shake Colour Specifics Acid Colour Sealer to lock in tone and shine. A patch test is required prior to application as this product contains oxidative colorants.

How to use

Clean your hair with a mild shampoo. Section it for even application. Mix the dye following the instructions. Apply Milk Shake The Gloss Acidic pH Demi-Permanent Colour Demi-Permanent Hair Dye evenly from roots to tips. Let it sit for 20-30 minutes. Rinse thoroughly with lukewarm water. Condition your hair with the provided conditioner. Style as usual once dry. Patch test first and consult instructions or a stylist if needed. Enjoy your new color!

Delivery, Returns, Exchanges and Guarantee

Orders placed before 12:00 on business days are typically dispatched the same day - later orders the next business day.
Your order is shipped from one of our fulfilment centres in the EU (Romania, the Netherlands or Denmark). Once dispatched, it is typically delivered to you within 1-3 working days.

You’ll receive email and SMS updates with tracking, so you can follow your order from our fulfilment centre all the way to your door.

Standard delivery to your location costs 1990 Ft.

We offer free delivery to you on orders over 17990 Ft.

Any delivery promotions will always be shown clearly at checkout.

All shipments are tracked and handled by trusted logistics partners.

Yes.

You have a 14-day legal right of withdrawal, and we also offer an extended return period of up to 30 days from the day you receive your order.


Returned items must be unused and, if supplied sealed, unopened, in their original packaging.


For change-of-mind returns, you pay the return shipping, up to a maximum of EUR 20 (or the equivalent in your local currency).

The return address may be in another EU country and is always sent to you before you return anything.

For hygiene and safety reasons, sealed products cannot be returned once the seal has been broken, and used products cannot be returned, unless the item is faulty or incorrect.


If there’s an issue with your order, please contact us and we’ll help resolve it immediately.

We don’t offer direct exchanges. If you wish to return an eligible item, you can do so according to our returns policy and place a new order.

If your item arrives damaged, faulty, or incorrect, please contact us and we’ll make it right as quickly as possible.

For full details, please see our Shipping Policy and Refund Policy.

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