Haircare essentials – shampoos, masks & styling

Wella Professionals Illumina Color 9/7 is a permanent hair dye cream designed to deliver very light blonde brown color with natural luminosity. This professional formulation uses Microlight Technology and Microtones to create multi-dimensional, radiant results while protecting the hair cuticle.

• Microlight Technology: Protects cuticle clarity to allow light to enter the hair for increased shine.
• Metal Purifier: Helps protect hair from metal-induced damage during the coloring process.
• Grey Coverage: Provides up to 100% coverage of grey hair.
• Vegan Formula: Formulated without animal-derived ingredients.

The shade 9/7 Light Blonde Chestnut offers a sheer, permanent color that mimics natural hair tones. It provides up to 3 levels of lightening and is suitable for full-head color services, root touch-ups, and salon balayage techniques.

This product is intended for professional use by hairstylists. It should be mixed 1:1 with Welloxon Perfect oxidant for standard application. The shades within the Illumina Color range are intermixable, allowing for customized tonal adjustments.

A patch test is required 48 hours before use. Not intended for persons under 18 years of age.

Wella Professionals Color Touch Special Mix 0/34 is an ammonia-free demi-permanent hair color designed to deliver warm golden-red vibrancy with high-gloss shine. This professional-grade special mix shade offers a creamy, no-drip formula that fades gracefully over approximately 28 washes.

• Versatile Toning: Use pure for vibrant golden-red results or blend with other Color Touch shades to boost intensity, dilute tones, or correct warmth.
• Glossy Finish: Delivers a high-shine, reflective finish with built-in Metal Purifier technology for true-to-tone color.
• Ammonia-Free Formula: Vegan-friendly composition that is gentle on hair while providing up to 70% grey coverage when used in the Color Touch range.
• Professional Use: Requires mixing with Wella Color Touch Emulsion (1.9% or 4%) at a 1:2 ratio; not a standalone ready-to-use product.

This special mix is ideal for creative color services, including pastelization, root touch-ups, and refreshing faded color. The 0/34 Golden Red shade adds luminous warmth to pre-lightened or natural hair, ensuring a salon-quality result with low maintenance and virtually invisible root regrowth.

For best results, perform a patch test 48 hours prior to application. Mix one part color with two parts emulsion and process for up to 20 minutes depending on the desired intensity. Do not use on eyelashes or eyebrows.

Wella Professionals Invigo Nutri-Enrich Warming Express Mask is a self-warming hair treatment designed to hydrate and soften dry or stressed hair. Enriched with almond and apricot extracts, this creamy mask delivers an express salon-style result in just 3 to 5 minutes.

• Self-Warming Technology: Activates upon application to help ingredients penetrate the hair shaft.
• Nourishing Ingredients: Formulated with almond and apricot extracts plus panthenol for deep hydration.
• Express Treatment: Provides visible shine and softness after a quick 3-5 minute wait time.
• Frizz Control: Helps smooth the cuticle to reduce frizz and improve manageability.

This warming express mask features a rich, creamy texture that coats strands with moisture. The formula generates a gentle warmth when applied to damp hair, enhancing the absorption of nourishing agents like tocopheryl acetate (Vitamin E). It is suitable for all hair types but particularly beneficial for those experiencing dryness or stress from styling and environmental factors.

To use, apply the mask to clean, towel-dried hair, focusing on the mid-lengths and ends. Leave on for 3 to 5 minutes to allow the self-warming effect to work, then rinse thoroughly. The result is hair that feels softer, looks shinier, and is easier to style. The product has a warm, floral scent that complements the sensory experience of the treatment.

Wella Professionals Color Touch 4/71 Medium Chestnut Ash Brown is an ammonia-free demi-permanent hair color designed for professional use. This creamy formulation delivers rich, multi-dimensional tone and high shine while gently refreshing or transforming hair color without long-term commitment.

• Shade: 4/71 Medium Chestnut Ash Brown from the Deep Browns family
• Formula: Ammonia-free, vegan, silicone-free and mineral oil-free
• Finish: High shine with faithful tone intensity via Metal Purifier technology
• Coverage: Blends up to 50% white hair and lasts up to 24 shampoos

This demi-permanent color cream is ideal for toning, glossing, and color correction services. It provides a natural-looking result that gradually fades with repeated washing, making it suitable for clients who wish to change their look regularly or maintain vibrant tone between permanent color applications.

The product requires mixing with Wella Professionals Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio. Development time is approximately 20 minutes without heat. A patch test is required 48 hours prior to use to check for potential allergic reactions.

Packaged in a 60 ml aluminum tube, this professional hair dye is part of the Wella Professionals Color Touch range, known for its versatility and gentle yet effective coloring performance on all hair types.

Wella Professionals Color Touch Plus 44/06 is a demi-permanent hair color delivering an intense medium natural violet brown tone. This ammonia-free formula uses TriSpectra technology to provide high-shine results and up to 70% gray coverage.

• Shade: 44/06 Intense Medium Natural Violet Brown
• Type: Demi-permanent, ammonia-free hair color
• Coverage: Up to 70% gray blending
• Finish: High-gloss shine with gradual fade

The Color Touch Plus line offers enhanced coverage compared to standard demi-permanent options, making it suitable for refreshing color or covering resistant grays. The result lasts up to 24 shampoos, fading naturally without visible root lines.

This professional product requires mixing with Wella Color Touch Plus Emulsion 4% in a 1:2 ratio before application. It is designed for use on towel-dried hair and processes in approximately 20 minutes without heat.

Wella Professionals Color Touch 6/71 Dark Blonde Ash Chestnut is an ammonia-free demi-permanent hair color designed to deliver rich, glossy results with a gentle formula. This professional-grade cream provides a multidimensional dark blonde shade with cool ash undertones, ideal for toning, refreshing faded color, or blending up to 50% grey hair.

• Shade Profile: 6/71 Dark Blonde Ash Chestnut in the Deep Browns category.
• Formula: Ammonia-free demi-permanent cream with a no-drip texture.
• Finish: High-shine, glossy result that fades gradually over 24-28 shampoos.
• Application: Mix 1:2 with Color Touch Emulsion (1.9% or 4%) for professional use.

The Color Touch system uses a built-in metal purifier to ensure true-to-tone color deposition. Its creamy consistency allows for precise application on towel-dried or dry hair, offering flexibility for salon services. The shade belongs to the Pure Naturals family, providing neutral, natural-looking browns with enhanced depth.

This 60 ml tube is intended for professional use only. An allergy alert test is required 48 hours before application. The formula contains up to 85% naturally derived ingredients and is suitable for all hair types, including pre-lightened hair requiring toning.

Wella Professionals Color Touch 66/44 is an ammonia-free demi-permanent hair color from the Vibrant Reds collection. This professional formula delivers a dark blonde base with intensive red tones, providing high shine and conditioning benefits for salon-quality results.

• Shade: 66/44 Dark Blonde Intensive Red
• Formula: Ammonia-free demi-permanent with Keratin
• Finish: High shine, glossy result with up to 70% grey coverage
• Size: 60 ml tube

This vibrant red shade is designed to refresh color and add depth to natural or chemically treated hair. The creamy, anti-drip texture ensures precise application using a brush or bottle. Enriched with Keratin and Metal Purifier technology, it helps maintain true-to-tone color while improving hair condition.

For best results, mix one part Color Touch cream with two parts Color Touch Emulsion (1.9% or 4%). Process for 20 minutes without heat or 15 minutes with heat. The color lasts up to 28 shampoos, fading naturally over time.

Wella Professionals Color Touch 66/45 is a demi-permanent hair color from the Vibrant Reds collection, delivering a dark blonde intensive red mahogany shade. This ammonia-free formula provides vibrant color with brilliant shine and low commitment, lasting up to 24 shampoos.

• Shade: 66/45 Dark Blonde Intensive Red Mahogany
• Type: Ammonia-free demi-permanent color
• Finish: Glossy, high-shine result
• Size: 60 ml tube (requires mixing with emulsion)

This professional-grade dye is designed for toning, glossing, and refreshing color while blending up to 50% grey hair. The Metal Purifier technology ensures true-to-tone results with minimal regrowth visibility.

To use, mix one part Color Touch cream with two parts Color Touch Emulsion (1.9% or 4%). Develop for 20 minutes without heat or 15 minutes with heat. A patch and strand test is recommended prior to application.

Wella Professionals Color Touch 7/3 is a demi-permanent hair color from the Rich Naturals collection, delivering a vibrant Medium Gold Blonde shade. This ammonia-free formula creates multi-dimensional color with high shine and fades gradually over approximately 28 washes.

• Shade: 7/3 Medium Gold Blonde
• Formula: Ammonia-free, vegan, and silicone-free
• Finish: High gloss with up to 70% grey coverage
• Size: 60 ml cream tube

This professional-grade color cream is designed for tone refreshes, glossing services, and blending regrowth. The built-in Metal Purifier ensures true-to-tone results by neutralizing metal residues in the hair.

To use, mix the color cream with Wella Professionals Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio. Apply to towel-dried hair and process for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly after development.

The formula is enriched with keratin and contains up to 85% naturally derived ingredients. It provides a soft, natural look while maintaining hair health and integrity.

Goldwell TopChic Permanent Hair Color in shade 5RS Blackened Red Silver is a professional alkaline hair dye designed for salon use. This 250 ml depot can delivers high-shine, long-lasting color with up to 100% grey coverage as part of The Naturals line.

• Shade: 5RS Blackened Red Silver (Level 5 with red and cool silver reflections)
• Format: 250 ml professional depot can
• Coverage: Provides up to 100% grey coverage
• Finish: High-shine, durable permanent color

This creamy permanent hair color is formulated for easy mixing and application. It must be mixed 1:1 with Goldwell TopChic developer lotion (3%, 6%, 9%, or 12%) depending on the desired lift and hair condition. The formula ensures consistent results and vibrant tone retention.

Part of the extensive TopChic range, this shade offers precise tonal control for professional stylists. The depot can format allows for efficient dispensing during salon services. Always perform a patch test 48 hours before application and follow manufacturer instructions for processing times.

milk_shake Natural Care Active Milk Mask is a rich, creamy restructuring treatment designed to deeply condition and protect colour-treated or damaged hair. This single-use 10 ml sachet delivers milk proteins and Integrity 41 to strengthen the hair shaft while maintaining vibrant colour.

• Restructuring Formula: Contains hydrolyzed milk proteins to restore body and structure to dry, brittle strands.
• Colour Protection: Features Integrity 41 (sunflower seed extract) to shield hair colour from fading and environmental stress.
• Deep Conditioning: Enriched with avocado oil, rice bran oil, and honey extract for intense moisture and shine.
• Convenient Format: Single-use 10 ml sachet ideal for travel, salon trials, or weekly deep conditioning routines.

The mask has a luxurious, creamy texture that coats each strand, reducing frizz and improving manageability. It is suitable for all hair types but is especially beneficial for chemically treated, dry, or damaged hair requiring restoration.

To use, apply to clean, damp hair after shampooing, focusing on mid-lengths and ends. Leave on for 3-5 minutes to allow the active ingredients to penetrate, then rinse thoroughly. The result is soft, radiant, and revitalized hair with a healthy glossy finish.

milk_shake Natural Care Active Yogurt Hair Treatment Cream Mask is a rich conditioning mask designed to nourish and strengthen natural and colour-treated hair. Formulated with yogurt amino acids and Integrity 41, it delivers deep hydration while helping to extend the life of your hair colour.

• Deep Conditioning: Replenishes moisture and softens dry, weakened strands for improved manageability.
• Colour Protection: Contains Integrity 41 and UV filters to help shield hair from fading and environmental stress.
• Strength & Shine: Yogurt amino acids bind with the hair structure to add body, strength, and a glossy finish.
• Natural Ingredients: Enriched with avocado oil, rice oil, honey extract, and fruit extracts for holistic care.

This creamy mask is suitable for all hair types, particularly those that are normal to dry or chemically treated. The formula penetrates the hair shaft to restore vitality, leaving hair feeling silky and looking radiant. It serves as an effective weekly treatment or post-colour maintenance step in your salon-quality routine.

To use, apply to clean, damp hair focusing on mid-lengths and ends. Leave on for 3-5 minutes to allow the active ingredients to work, then rinse thoroughly with lukewarm water. For best results, follow with your preferred milk_shake styling products.

Londa Professional Londacolor Permanent Hair Dye in shade 12/16 Special Blond Ash Violet is a professional-grade oxidative color cream designed for long-lasting, glossy results. This extra rich crème formula ensures even distribution and precise application, delivering vibrant tone correction and neutralizing unwanted warm or yellow undertones on light blonde bases.

• Shade: 12/16 Special Blond Ash Violet
• Format: Extra Rich Crème, 60 ml tube
• Benefit: Neutralizes warm tones with ash-violet reflect
• Finish: High shine with Vitaflection microspheres

The Londacolor range utilizes Vitaflection technology to create reflective microspheres that enhance hair shine and depth. The creamy texture allows for controlled application from roots to ends, ensuring consistent coverage and a smooth, polished finish.

This permanent hair dye requires mixing with an appropriate Londa Professional developer before use. It is suitable for adult use and provides durable color retention until new growth appears. A 48-hour patch test is recommended prior to application to check for sensitivity.

Londa Professional Londacolor Permanent Hair Dye 12/89 Special Blond Pearl Cendre is a professional oxidative cream color designed to deliver high-lift results with intense shine. This extra rich creme formula, enriched with lipids and waxes, ensures even application and up to 100% grey coverage while conditioning the hair for a radiant finish.

• Shade: 12/89 Special Blond Pearl Cendre
• Formula: Extra rich creme with lipid enrichment
• Coverage: Up to 100% grey coverage
• Lift: High-lift capability for special blond tones

The Londacolor line utilizes Vitaflection microsphere technology to reflect light, creating a multi-dimensional and shiny appearance. The creamy texture prevents dripping and allows for precise sectioning during salon or home application.

This permanent hair dye requires mixing with a Londa Professional developer (emulsion) before use. It is suitable for all hair types, particularly benefiting normal to dry hair due to its conditioning properties. A patch test is required 48 hours prior to application.

Please note that this product contains ammonia and oxidative dye intermediates. It is not suitable for persons under 16 years of age and should not be used to dye eyelashes or eyebrows.

Londa Professional Londacolor Permanent Hair Dye in shade 12/96 is a professional permanent cream hair color designed to deliver a cool special blonde ash-violet tone. This extra rich crème formula utilizes Vitaflection Microspheres technology to anchor pigment deeply, ensuring luminous, multi-dimensional shine and up to 100% grey coverage.

• Shade: 12/96 Special Blonde Ash-Violet
• Technology: Vitaflection Microspheres for deep pigment anchoring
• Texture: Extra rich crème for even application without dripping
• Coverage: Up to 100% grey coverage with long-lasting results

The 12/96 shade neutralizes unwanted warm or brassy tones in blonde bases, resulting in a sophisticated cool ash-violet finish. The creamy texture allows for precise application on normal to chemically treated hair types.

This permanent hair dye is manufactured in Germany and is part of the Londa Professional salon-grade portfolio. It is formulated with lipid-enriching ingredients to enhance gloss and condition the hair during the coloring process.

Mix the 60 ml tube 1:1 with Londacolor Extra Rich Crème Emulsion (developer) according to your desired lift level. Standard processing time is approximately 20-30 minutes. A patch test is recommended 48 hours before use.

Londa Professional Londacolor Permanent Hair Dye in shade 2/8 is a professional permanent cream color that delivers deep blue-black results with high shine. This 60 ml tube contains an extra rich crème formula enriched with waxes and lipids, designed for even application and long-lasting vibrancy.

• Shade: 2/8 Deep Blue-Black (Black Pearl)
• Coverage: Provides up to 100% gray coverage
• Technology: Features Vitaflection Microspheres for deep pigment penetration
• Finish: Glossy, high-shine result with smooth texture

This permanent hair dye requires mixing in a 1:1 ratio with Londa Professional Londacolor oxidizing emulsion, which is sold separately. The developer strength (3%, 6%, 9%, or 12%) can be chosen based on the desired lift and coverage needs.

The formula is suitable for all hair types and is particularly effective for users seeking salon-grade color retention and intense depth. A 48-hour patch test is required before use due to the presence of ammonia and aromatic amines.

Londa Professional Londacolor Permanent Hair Dye in shade 4/0 Medium Brunette is a professional oxidative cream color designed for intense, long-lasting results. This 60 ml tube features an Extra Rich Crème texture and Vitaflection Microspheres technology to deliver deep color saturation and high shine.

• Shade: 4/0 Medium Brunette, a natural medium brown tone.
• Formula: Permanent oxidative cream with Vitaflection Microspheres for enhanced gloss.
• Coverage: Provides up to 100% gray coverage for uniform results.
• Format: 60 ml tube, developer sold separately.

This salon-grade hair color requires mixing in a 1:1 ratio with Londa Professional Londacolor developer (6%, 9%, or 12%) depending on the desired lift and coverage. The creamy consistency ensures even application from roots to ends, minimizing drip and maximizing color uptake.

Ideal for achieving a rich, multidimensional brunette look, this dye penetrates the hair shaft to create permanent color that resists fading. The formula includes conditioning agents to support hair integrity during the coloring process.

Please note that a patch test is required 48 hours before use. Developer is not included and must be purchased separately to activate the color pigments.

Londa Professional Londacolor Permanent Hair Dye in shade 7/41 is a medium blonde copper-ash permanent cream color designed for professional and at-home use. This extra rich crème formula utilizes Vitaflection microspheres to deliver deep nourishment and glossy, long-lasting results with up to 100% grey coverage.

• Shade: 7/41 Medium Blonde Copper-Ash
• Technology: Vitaflection microspheres for shine and care
• Coverage: Up to 100% grey hair coverage
• Format: 60 ml tube (requires mixing with developer)

The Londacolor line features an ammonia-based oxidative formulation that ensures vibrant, durable color retention. The creamy texture allows for even application from roots to ends, making it suitable for both natural and previously colored hair.

To achieve the desired result, this product must be mixed with Londa Professional developer. The standard mixing ratio is 1:1 (60 ml color to 60 ml developer), while special blonde applications may require a 1:2 ratio depending on the chosen oxidant strength.

A patch test is required 48 hours before use to check for allergic reactions. For optimal fixation and longevity, avoid washing hair for 24 to 48 hours after coloring.

milk_shake Silver Shine Conditioner is a purple-toning rinse-out conditioner formulated to neutralize unwanted yellow and brassy tones in blonde, grey, white, and lightened hair. This creamy formula deposits violet pigments to maintain cool shades while conditioning strands for a glossy finish.

• Toning Action: Violet pigments counteract brassiness and yellow undertones.
• Conditioning: Hydrolyzed milk protein strengthens and softens hair.
• Color Protection: Integrity 41® complex helps protect color and enhance shine.
• Scent: Features a fruity wild-violet fragrance with organic berry extracts.

The conditioner has a rich, creamy texture that leaves hair manageable and shiny. It is designed for weekly use to maintain the desired silver or blonde tone without over-drying. The formula includes organic blueberry, blackberry, raspberry, and strawberry extracts which contribute to its distinctive berry scent.

Apply to clean, damp hair after shampooing. Leave on for 2-5 minutes to allow the toning pigments to work, then rinse thoroughly. For best results, use in combination with milk_shake Silver Shine Shampoo. Note that the purple pigment may stain skin or porous surfaces, so wash hands after use.

milk_shake Silver Shine Light Shampoo is a purple toning shampoo designed for blonde, grey, and white hair. This light version contains 50% less violet pigment than the original formula, offering gentle neutralization of yellow and brassy tones while maintaining a silvery, glossy finish.

• Gentle Toning: Formulated with reduced violet pigments for moderate, maintenance-level color correction.
• Nourishing Formula: Enriched with milk proteins and organic berry extracts including blueberry, blackberry, and raspberry.
• SLES-Free: Cleanses effectively without Sodium Laureth Sulfate, preserving hair integrity.
• Fragrance: Features a gourmand berry scent with notes of blueberry and blackberry.

The shampoo helps protect color from fading thanks to the Integrity 41 antioxidant complex. It is suitable for periodic use, recommended 1-2 times per week, or left on for a few minutes for more intense toning results. The viscous purple liquid lathers into a rich foam that conditions while it cleanses.

This 1000 ml professional size comes in an opaque white bottle with a pump dispenser, making it convenient for salon backbars or regular home use. Due to the presence of violet pigments, care should be taken to rinse thoroughly to avoid staining skin or surfaces.

milk_shake Energizing Blend Conditioner is a lightweight, paraben-free hair thickening conditioner designed to add volume and body to fine, thinning, and fragile hair. Formulated with organic rosemary and sage extracts, this professional-size formula detangles and hydrates without weighing strands down, leaving hair soft with a natural shine.

• Thickening Formula: Adds visible volume and body to limp or fine hair textures.
• Botanical Ingredients: Enriched with organic rosemary and sage extracts to energize the scalp.
• Lightweight Hydration: Detangles and conditions while maintaining a airy, non-heavy finish.
• Paraben-Free: Clean formulation suitable for daily use on delicate hair types.

This conditioner features a botanical scent profile derived from essential oils including peppermint, citrus, and rosemary. The creamy yet lightweight texture spreads easily through towel-dried hair, providing immediate softness and manageability. It is part of the milk_shake Energizing Blend line, which focuses on stimulating scalp microcirculation and supporting healthier-looking hair.

Ideal for unisex use, this 1000 ml pump bottle offers a salon-sized format for regular maintenance. For best results, pair with the matching Energizing Blend Shampoo. The formula contains silicones to ensure smooth application and shine, alongside panthenol and vitamin E for added nourishment.

milk_shake Energizing Blend Conditioner is a paraben-free hair thickener formulated for fine, thinning, and fragile hair. This 10 ml sachet delivers hydration and body without weighing strands down, making it an ideal travel size or sample for testing the energizing formula.

• Thickening Formula: Contains panthenol and rice protein to improve hair density and strength.
• Energizing Botanicals: Features organic rosemary and sage extracts to purify and stimulate the scalp.
• Lightweight Hydration: Detangles and softens while maintaining volume and movement.
• Travel Friendly: Convenient 10 ml sachet format perfect for on-the-go use or trial.

The conditioner offers a refreshing herbal-aromatic scent with top notes of citrus and peppermint, heart notes of rosemary and sage, and a warm spicy base. It is designed to revitalize dull hair and support a healthy-looking scalp environment.

Suitable for daily use, apply to wet hair after shampooing. Leave on for a few minutes to allow the active ingredients to penetrate, then rinse thoroughly. This product is part of the milk_shake Energizing Blend line, which focuses on restoring vitality to tired hair.

milk_shake Energizing Blend Shampoo is a sulfate-free thickening shampoo formulated for fine, thinning, and fragile hair. This 10 ml sample sachet delivers a gentle yet effective cleanse while infusing strands with volume and vitality.

• Thickening Formula: Enriched with panthenol (pro-vitamin B5) to add density and body to fine hair.
• Energizing Extracts: Contains organic rosemary and sage extracts to revitalize the scalp.
• Clean Composition: Sulfate-free (SLS/SLES free) and paraben-free for a gentle wash.
• Fresh Fragrance: Features an invigorating herbal-citrus scent with essential oils.

This energizing blend hair shampoo is designed to stimulate scalp microcirculation, leaving hair feeling refreshed and looking fuller. The compact sachet format makes it convenient for travel or trial before committing to the full-size bottle.

To use, wet hair thoroughly and massage a small amount into the scalp and lengths. Rinse well and follow with the matching conditioner for best results. Suitable for daily use on all hair types seeking added volume and shine.

milk_shake Normalizing Blend Shampoo is a professional cleansing formula designed for normal to oily scalps. This 10 ml sachet offers a convenient travel size or sample of the brand's signature sebum-control treatment, formulated with organic coriander and helichrysum italicum extracts.

• Scalp Care: Deeply cleanses excess sebum and greasy residue from normal to oily hair.
• Botanical Blend: Features organic coriander extract, helichrysum italicum extract, and panthenol.
• Refreshing Finish: Leaves the scalp feeling balanced, clean, and non-greasy.
• Travel Format: Compact 10 ml sachet ideal for trials or on-the-go use.

The shampoo utilizes a blend of gentle surfactants and essential oils, including cedar and coriander, to help rebalance scalp oil production. It provides a thorough cleanse without stripping the hair, making it suitable for regular use on greasy-prone scalps.

This single-use sachet contains 10 ml of product, providing enough volume for one to two washes depending on hair length. It serves as an effective introduction to the milk_shake Normalizing Blend line or a practical addition to a travel kit.

milk_shake Purifying Blend Shampoo is an intensive purifying shampoo designed to deeply cleanse the scalp and hair. This 10 ml sample size offers a convenient way to experience the formula, which targets excess sebum, product buildup, and flakes for a refreshed finish.

• Deep Cleansing: Removes impurities, sweat, and styling residues from the scalp.
• Botanical Actives: Formulated with AFA seaweed and organic nettle extract to soothe and detoxify.
• Scalp Care: Helps balance oily and combination scalps while reducing visible flaking.
• Clean Formula: Free from SLS, SLES, and parabens.

The gel-textured shampoo lathers effectively to lift dirt and oil without stripping the hair. Key ingredients like lemon and rosemary essential oils provide a clarifying effect, leaving hair feeling light and looking shiny. It is suitable for all hair types, particularly those prone to oiliness or dandruff.

This 10 ml sachet is ideal for travel, gym bags, or as a single-use treatment before special occasions. For best results, massage into wet hair, leave on the scalp for a few minutes to allow the active ingredients to work, and rinse thoroughly.

milk_shake Direct Colour Yellow is an ammonia-free conditioning hair colour conditioner that deposits vibrant temporary pigment while nourishing the hair. This semi-permanent formula requires no developer and conditions strands with milk proteins, argan oil, and shea butter.

• Ammonia-Free Formula: Gentle direct colour without peroxide or oxidants.
• Conditioning Benefits: Enriched with milk proteins, argan oil, and shea butter for softness.
• Temporary Vibrancy: Provides vivid yellow tone lasting up to 8-10 washes.
• No Developer Needed: Ready-to-use cream applied directly to towel-dried hair.

This conditioning direct colour is suitable for salon or home use to refresh existing shades, create fashion colours, or tone lightened hair. The creamy texture ensures even application and a glossy finish. Processing time ranges from 5 to 30 minutes depending on the desired intensity.

The formula is designed for normal to dry and colour-treated hair. Results may vary based on hair porosity and base colour. It is not intended for permanent grey coverage but works effectively for tonal adjustments and creative looks.

milk_shake Creative Conditioning Permanent Colour in shade .17.AV Light Metallic Grey is a professional SLS/SLES-free hair dye designed to deliver vibrant, metallic tones with up to 100% grey coverage. This 100 ml tube features a conditioning formula enriched with milk proteins, organic honey, sunflower oil, and an amino acid complex to support hair integrity during the colouring process.

• Shade: .17.AV Light Metallic Grey for cool, fashion-forward metallic results
• Formula: SLS/SLES-free and paraben-free permanent cream colour
• Benefits: Conditioning ingredients including blueberry extract and UV filter
• Coverage: Provides up to 100% grey coverage

The Creative line offers 135 intermixable shades, allowing for precise customisation. This metallic tone is particularly effective on lightened or blond bases to achieve a modern, ash-grey finish with a pleasant honey fragrance.

For best results, mix with milk_shake oxidizing emulsion at a 1:1.5 ratio. Processing time varies based on the volume of oxidant used, ranging from 20 to 45 minutes. Always perform a patch test 48 hours before application and apply to dry, unwashed hair.

milk_shake Creative Permanent Hair Dye in shade .7.V Metallic Violet is a conditioning permanent colour designed to deliver vibrant, metallic tones with a radiant finish. This SLS/SLES-free formula combines professional performance with hair-friendly ingredients for a bold and lasting look.

• Shade: .7.V Metallic Violet
• Formula: SLS/SLES-free conditioning permanent colour
• Key Ingredients: Milk proteins, organic honey, sunflower oil, amino acid complex
• Size: 100 ml tube

This dye is part of the milk_shake Creative metallic collection, specifically formulated to create intense, fashion-forward violet hues with a metallic sheen. The conditioning base helps maintain hair softness and manageability during the colouring process.

The formulation is enriched with milk proteins and organic honey to support hair structure, while sunflower oil and an amino acid complex provide hydration and shine. It offers reliable grey coverage when used according to technical guidelines.

To use, mix the colour cream with milk_shake oxidizing emulsion (developer) in the recommended ratio (typically 1:1.5 for tonal series). Apply to unwashed hair, process for the specified time, and rinse thoroughly. Follow with a colour-sealing shampoo and conditioner to lock in the metallic violet tone.

milk_shake Creative Conditioning Permanent Colour in shade 11N Black is a professional cream hair dye formulated to deliver intense, long-lasting colour while caring for the hair structure. This SLS/SLES-free formula combines high-performance pigments with nourishing ingredients like milk proteins, organic honey, and sunflower oil to ensure up to 100% grey coverage and a glossy finish.

• Shade: 11N Black (also labeled 1/1N)
• Formula: SLS/SLES-free, paraben-free conditioning cream
• Benefits: Up to 100% grey coverage with built-in UV filter
• Key Ingredients: Milk proteins, organic honey, sunflower oil, amino acid complex

The Creative line is designed for both salon professionals and informed home users, offering a gentle yet effective colouring experience. The emollient cream texture ensures easy application and even distribution, leaving hair feeling strengthened and conditioned rather than dry or damaged.

This permanent colour requires mixing with a milk_shake oxidising emulsion (developer) before use. The specific volume of developer depends on the desired lift and application technique. A patch test is recommended 48 hours prior to application to check for sensitivity.

Each tube contains 100 ml of product, providing sufficient quantity for standard full-head applications depending on hair length and density. The formula helps reduce frizz and increases elasticity, resulting in shiny, healthy-looking black hair.

Milk Shake Creative Conditioning Permanent Colour in shade 10.010NN Platinum Lightest Blond is a professional SLS/SLES-free hair dye designed to deliver luminous, cool-toned blonde results. This 100 ml tube provides full grey coverage while conditioning the hair with milk proteins and organic honey.

• Shade: 10.010NN Platinum Lightest Blond for ultra-light, cool tones.
• Formula: SLS/SLES and paraben-free with hydrolyzed milk proteins.
• Care: Enriched with organic honey, sunflower seed oil, and amino acids.
• Protection: Contains UV filters to help reduce color fading.

This permanent cream colour requires mixing with Milk Shake oxidizing emulsion (developer) before application. The molar-balanced pigment formulation ensures stable, long-lasting tones and radiant shine. It is suitable for all hair types and genders.

The formula includes blueberry extract and an amino acid complex to support hair structure during the coloring process. For best results, perform a patch test 48 hours prior to use and follow the recommended mixing ratio of 1 part color to 1.5 parts developer for tonal series.

milk_shake Creative Conditioning Permanent Colour 12.01/12NA Natural Ash is a professional oxidative hair dye formulated to deliver high-lift, cool-toned results with up to 100% grey coverage. This SLS/SLES-free permanent colour combines vibrant pigments with conditioning agents to protect hair integrity during the coloring process.

• Shade: 12.01/12NA Natural Ash, a high-lifter shade for maximum lift and cool neutralization.
• Formula: SLS/SLES-free and paraben-free, enriched with milk proteins, organic honey, sunflower oil, and an amino acid complex.
• Coverage: Provides up to 100% grey coverage with a glossy, shiny finish.
• Size: 100 ml professional tube.

The Creative line utilizes a molar balancing concept to stabilize pigments, ensuring consistent, long-lasting color. The creamy texture allows for easy application and even distribution. This shade is part of the high-lifter series, recommended for untreated hair from level 5 and lighter to achieve significant lift while maintaining natural ash tones.

To use, mix one part colour with 1.5 parts milk_shake oxidizing emulsion (developer). Development time typically ranges from 20 to 45 minutes depending on the desired lift and developer strength. A patch test is required 48 hours before use. Contains ammonium hydroxide and oxidative dye precursors including PPD.

milk_shake Creative Conditioning Permanent Colour in shade 12.17 Ash Violet is a professional permanent hair dye formulated to deliver intense, cool-toned violet results while conditioning the hair. This SLS/SLES-free cream colour utilizes milk proteins, organic honey, and sunflower oil to support hair integrity during the coloring process.

• Shade: 12.17 / 12AV Ash Violet for cool, neutralizing tones
• Formula: SLS/SLES-free with milk proteins and organic honey
• Coverage: Provides full grey coverage and glossy finish
• Size: 100 ml professional tube

This permanent oxidative hair colour is designed for salon professionals and home users seeking high-performance pigment deposition. The ash violet tone effectively neutralizes unwanted warmth on blonde or lightened bases, creating a sophisticated, cool aesthetic. The conditioning base helps maintain shine and softness, counteracting the drying effects often associated with permanent dyes.

The formula contains an amino acid complex and sunflower oil to nourish the hair fiber. It requires mixing with a separate oxidizing emulsion (typically 30 or 40 volume for high-lift shades like 12.17) before application. A patch test is recommended 48 hours prior to use due to the presence of oxidative dye intermediates.

milk_shake Creative Conditioning Permanent Colour in shade 12.71 Violet Ash is a high-lift permanent hair dye designed to create cool, ashy blonde results with violet undertones. This SLS/SLES-free formula combines intense pigment deposition with conditioning care for vibrant, long-lasting color.

• Shade: 12.71 / 12VA Violet Ash, a high-lifter for level 5+ hair
• Formula: SLS/SLES-free and paraben-free with milk proteins and amino acids
• Care: Enriched with organic honey, sunflower oil, and blueberry extract
• Finish: Provides excellent grey coverage and UV protection

This professional-grade cream color utilizes a molar-balancing formulation to stabilize pigments, ensuring intense tone retention and shine. The inclusion of an 18-amino-acid vegetable-based complex helps maintain hair integrity during the coloring process.

Ideal for neutralizing warm or orange undertones, this violet ash shade delivers a sophisticated, cool blonde finish. It requires mixing with milk_shake oxidizing emulsion (recommended ratio 1:1.5) and is suitable for salon professionals and experienced home users seeking precise, high-lift results.

The 100 ml tube contains sufficient product for standard application lengths. For best results, follow manufacturer guidelines regarding processing times based on the chosen developer strength, ranging from 20 to 45 minutes.

milk_shake Creative Conditioning Permanent Colour is a professional SLS/SLES-free hair dye formulated to deliver vibrant, long-lasting results while caring for the hair structure. The 6.41 Milk Chocolate shade offers a deep dark blonde base with copper-ash nuances, providing a luminous and conditioned finish.

• Conditioning Formula: Enriched with hydrolyzed milk proteins, organic honey, sunflower oil, and blueberry extract to strengthen and soften hair during coloring.
• Vibrant Coverage: Features a molar-balanced pigment system for intense color payoff and 100% grey coverage.
• Gentle Composition: SLS/SLES-free and paraben-free formulation with a pleasant honey fragrance.
• Shade Profile: 6.41/6CA Milk Chocolate is a level 6 deep dark blonde with balanced copper and ash tones.

This permanent oxidative cream colour requires mixing with an oxidizing emulsion before application. The standard mixing ratio is 1 part colour to 1.5 parts developer. Processing time typically ranges from 30 to 45 minutes depending on the desired lift and volume used.

The formula includes an amino acid complex and protective UV filters to help maintain color integrity and reduce fading. Suitable for all hair types, it provides a smooth, creamy texture that ensures even application and consistent results from roots to ends.

milk_shake Creative SLS/SLES-Free Permanent Hair Dye in Clear is a professional conditioning permanent colour designed for salon use and custom mixing. This neutral, pigment-free shade serves as a versatile diluter to soften the intensity of pigmented tones or increase lightening power when combined with high-volume developers.

• Neutral Function: Acts as a clear base to dilute colour intensity and create customized pastel or subtle shades.
• Conditioning Formula: Enriched with milk proteins, organic honey, sunflower oil, and an amino acid complex to maintain hair integrity.
• Clean Composition: Formulated without SLS, SLES, or parabens for a gentler coloring experience.
• Professional Use: Requires mixing with milk_shake oxidizing emulsion; standard ratio 1:1.5 for regular applications.

The creamy texture ensures even application and consistent results. As part of the Creative line, this clear shade allows colorists to adjust tonal depth without adding unwanted pigment, making it essential for precise color correction and high-lift techniques.

Suitable for all hair types, including previously colored or treated hair. The formula includes a built-in UV filter to help reduce color fading over time. Each tube contains 100 ml of product.

Milk Shake Creative Permanent Hair Dye is a professional conditioning colour formulated to deliver vibrant, long-lasting results while caring for the hair structure. This SLS/SLES-free cream dye in the Neutral shade provides full grey coverage and a natural to satin finish.

• Conditioning Formula: Enriched with hydrolyzed milk proteins, organic honey, sunflower oil, and an amino acid complex.
• Gentle Composition: Free from SLS, SLES, and parabens to minimize irritation during application.
• Professional Performance: Designed for 100% grey coverage and consistent color uptake on all hair types.
• Cream Texture: Easy-to-apply consistency that mixes smoothly with developer for precise saturation.

The Creative line utilizes molar balancing technology to ensure even color distribution and reduced fading. The inclusion of UV filters helps protect the new shade from environmental stressors, maintaining vibrancy between salon visits.

This product requires mixing with Milk Shake oxidizing emulsion (developer sold separately) prior to use. It is suitable for both salon professionals and experienced home users seeking a reliable, nourishing permanent color solution.

milk_shake Creative Conditioning Permanent Colour is a professional, SLS/SLES-free hair dye formulated to deliver vibrant red tones while caring for the hair structure. This 100 ml tube combines high-purity pigments with conditioning ingredients like milk proteins and organic honey to ensure brilliant color results with up to 100% grey coverage.

• Conditioning Formula: Enriched with milk proteins, organic honey, sunflower oil, and an amino acid complex.
• Vibrant Finish: Delivers shiny, long-lasting red shades with molar-balancing technology for pigment stability.
• Gentle Care: SLS/SLES-free and paraben-free formulation suitable for professional salon use.
• Grey Coverage: Provides effective coverage for up to 100% grey hair when mixed with the appropriate oxidizing emulsion.

The Creative line utilizes a unique blend of natural extracts, including blueberry extract for hydration and nourishment. The creamy texture allows for precise application and even distribution, ensuring uniform color from roots to ends. Made in Italy, this permanent color is designed for colorists seeking reliable performance and superior conditioning benefits.

To use, mix one part color with 1.5 parts milk_shake oxidizing emulsion for tonal series. Processing time varies based on the oxidant strength used, typically ranging from 30 to 45 minutes. Rinse thoroughly after processing and follow with a color-sealing shampoo and conditioner to maintain vibrancy and shine.

milk_shake Sensorial Mint Conditioner is an invigorating hair conditioner formulated to refresh and hydrate hair and scalp. This paraben-free mint hair conditioner delivers a cooling sensation while leaving strands soft, glossy, and manageable without weighing them down.

• Invigorating Formula: Contains organic mint extract and menthol for a refreshing, cooling effect on the scalp.
• Nourishing Care: Enriched with hydrolyzed milk protein and panthenol to hydrate and strengthen hair.
• Clean Composition: Paraben-free and SLS/SLES-free formulation suitable for frequent use.
• Botanical Blend: Includes extracts of sage, mango, papaya, blueberry, and raspberry.

The lightweight creamy texture applies easily to damp hair, providing immediate hydration and a vibrant finish. It is designed for all hair types and is particularly suited for warm weather or post-workout routines where a revitalizing boost is desired.

To use, apply to freshly shampooed hair, focusing on the lengths and ends. Leave on briefly to allow the ingredients to penetrate, then rinse thoroughly with water. The sensational mint leaf aroma leaves hair smelling fresh and clean.

milk_shake Lifestyling Design Wax is a water-based defining wax that provides flexible hold and light modelling for all hair types. Enriched with milk proteins, hydrolyzed quinoa, and Integrity 41®, it adds definition and a touch of shine without stiffness.

• Flexible Hold: Offers light modelling and natural definition for versatile styling.
• Nourishing Formula: Contains milk proteins, quinoa proteins, and organic fruit extracts.
• UV Protection: Includes a UV filter to help protect hair from sun exposure.
• Water-Based: Easy to apply and restyle, leaving no heavy residue.

This defining wax is suitable for everyday use, allowing you to create polished looks or textured finishes. The formula helps control flyaways and reduces frizz while maintaining a touchable feel. Apply a small amount to dry hair, warming it between your palms before working it through strands for precise shaping.

The 100 ml jar features the signature milk_shake Lifestyling packaging, designed for convenient access during styling routines. Its creamy texture spreads easily, making it ideal for both short and medium-length hairstyles requiring structure and movement.

milk_shake Decologic Clay Balayage Lightener is a professional freehand clay lightener designed for precise balayage and creative color techniques. This low-dust formula adheres perfectly to hair without running, allowing for controlled application and natural sun-kissed results.

• Clay Texture: Non-running consistency stays in place for clean, precise highlights.
• Conditioning Care: Enriched with silk proteins, cranberry extract, and Brazilian clay to protect hair.
• Professional Lift: Provides up to 4 levels of lift with processing times up to 60 minutes without heat.
• Versatile Use: Ideal for freehand balayage, touch-ups, and blended blonding effects.

This salon-grade lightener is formulated to minimize unwanted warmth and maintain hydration during the lightening process. It requires mixing with milk_shake oxidizing emulsion (10, 20, 30, or 40 volume) in a non-metallic bowl before application.

The 80 g tub is suitable for professional use in salons or for experienced stylists creating custom lightening looks at home. Always perform a strand test prior to full application to ensure desired results.

milk_shake Decologic Tone Controller White is a professional toning gel designed to neutralize unwanted yellow and brassy undertones in lightened hair. Formulated for levels 9 and 10, this delicate cream toner creates a clean, cool white finish while conditioning the hair with hydrolyzed silk and organic cranberry extract.

• Target Shade: Pure White for platinum and very light blonde hair (levels 9-10).
• Tone Control: Effectively cancels out residual warmth and brassiness after bleaching.
• Conditioning Formula: Enriched with silk proteins, clay, and cranberry extract to protect hair integrity.
• Professional Use: Mix 1:1 with milk_shake oxidizing emulsion 5 vol for precise application.

This toning gel offers a lightweight texture that allows for even distribution and consistent results. It is suitable for both corrective tone adjustment on pre-lightened hair and enhancing natural white hair. The formula works within 5 to 20 minutes, depending on porosity and desired intensity.

For best results, apply to towel-dried, pre-shampooed hair. Avoid direct scalp contact during processing. Finish with milk_shake color-specific aftercare to maintain the cool, vibrant tone and ensure long-lasting shine.

milk_shake Decologic Tone Controller in Light Ash Blond is a professional oxidative toning gel designed to neutralize unwanted warm, yellow, and brassy tones on very light blonde, platinum, and natural white hair (levels 9-10). This 60 ml tube delivers a refined, cool-toned finish while conditioning the hair with silk proteins, organic cranberry extract, and clay.

• Neutralizes Brassiness: Effectively counteracts yellow and warm undertones on pre-lightened hair.
• Conditioning Formula: Enriched with silk proteins and organic cranberry extract for a soft, manageable feel.
• Professional Use: Oxidative toning gel requiring mixing with milk_shake oxidizing emulsion 5 vol.
• Precise Shade: Light Ash Blond tone for levels 9-10 and natural white hair.

This toning gel is part of the Decologic range, offering a delicate yet efficient solution for achieving polished, salon-quality blonde results. The gel-cream texture ensures easy application and even distribution on towel-dried, pre-cleansed hair.

For best results, mix in a 1:1 ratio with milk_shake oxidizing emulsion 5 vol. Process for 5-20 minutes, checking every 5 minutes, then rinse thoroughly. Avoid direct scalp contact during application. Suitable for porous, lightened hair requiring tone correction or enhancement.

milk_shake decologic Tone Controller Natural Blond is a professional oxidative toning gel designed to refine and neutralize tones on lightened hair. Formulated for levels 9-10, this creamy gel effectively counteracts unwanted yellow and brassy undertones while conditioning the hair with hydrolyzed silk proteins.

• Precision Toning: Neutralizes brassiness on very light blond and platinum hair.
• Conditioning Formula: Enriched with silk proteins, organic cranberry extract, and clay.
• Professional Use: Mixes 1:1 with milk_shake oxidizing emulsion for customizable results.
• Natural Finish: Delivers a balanced, natural blond tone without dullness.

This toning gel is ideal for use immediately after bleaching or lightening services to achieve a polished, salon-quality finish. The gentle yet effective formula helps maintain hair integrity during the toning process, leaving strands soft and vibrant.

To use, mix equal parts of the Tone Controller with milk_shake oxidizing emulsion (5 vol recommended). Apply to towel-dried hair, processing for 5-20 minutes depending on the desired intensity. Rinse thoroughly and follow with a color-care regimen to extend longevity.

milk_shake Decologic Tone Controller Platinum is a professional oxidative toning gel designed to neutralize unwanted yellow and brassy tones on lightened hair levels 9-10 and natural white hair. This precise tone controller delivers a cool, ash finish while conditioning the hair with hydrolyzed silk proteins and organic cranberry extract.

• Target Shade: Platinum for level 9-10 blonde and white hair
• Key Ingredients: Hydrolyzed silk proteins and organic cranberry extract
• Function: Neutralizes brassiness for a refined ash tone
• Format: Professional 60 ml tube requiring developer mixing

The gel texture allows for even application from roots to tips, ensuring consistent tone correction across porous or bleached sections. It works effectively to balance warmth after lightening services, providing a polished salon result.

For professional use, mix 1:1 with milk_shake oxidizing emulsion 5 vol. Apply to clean, towel-dried hair and process for 5-20 minutes depending on desired intensity and hair porosity. Check development every 5 minutes before rinsing thoroughly.

milk_shake Decologic Tone Controller Toning Gel in Peach Rose is a professional hair colouring cream toner designed to neutralize unwanted brassy and yellow tones on lightened or bleached hair. This delicate gel deposits a soft peach-rose pastel finish, creating a luminous and refined look for levels 9 and 10.

• Pastel Peach-Rose Tone: Deposits a delicate, warm pastel hue to counteract brassiness.
• Conditioning Formula: Enriched with hydrolyzed silk, organic cranberry extract, and clay to protect and condition.
• Professional Precision: Ideal for salon use on very light blond (level 9) and platinum blond (level 10) hair.
• Controlled Processing: Mixes 1:1 with milk_shake oxidizing emulsion (5 vol) for customizable intensity.

This tone controller gel is formulated for hair that has been pre-lightened to very pale yellow or platinum levels. It works by depositing direct dye pigments that balance the underlying warmth, resulting in a natural, shiny pastel reflection. The inclusion of silk proteins and cranberry extract helps maintain hair integrity during the toning process.

For best results, apply to towel-dried hair after cleansing. The processing time ranges from 5 to 20 minutes depending on the desired intensity and hair porosity. Check the development every 5 minutes to ensure the perfect shade is achieved before rinsing thoroughly.

milk_shake Decologic Tone Controller Milk Mint is a professional toning gel designed to neutralize unwanted warm and brassy tones on lightened hair levels 9-10. This light mint green shade creates a cool, refined finish for platinum and very light blonde hair while conditioning with silk proteins.

• Professional Toning: Corrects yellow undertones on level 9-10 lightened or naturally white hair.
• Cool Mint Finish: Delivers a delicate light mint green effect for modern blonde shades.
• Conditioning Formula: Enriched with silk proteins, organic cranberry extract, clay, avocado oil, and honey.
• Gel Texture: Lightweight consistency allows for precise application and even tone distribution.

This toning gel is part of the milk_shake Decologic line, formulated specifically for professional use to achieve perfect tone control after lightening services. The Milk Mint shade is used to counteract brassiness and add a fresh, cool dimension to platinum blondes.

To use, mix the gel 1:1 with milk_shake oxidizing emulsion 5 vol. Apply to towel-dried, cleansed hair, avoiding direct scalp contact. Process for 5-20 minutes depending on desired intensity and hair porosity, checking every 5 minutes. Rinse thoroughly and follow with appropriate aftercare.

milk_shake Decologic Tone Controller Smooky Gray is a professional toning gel designed to neutralize yellow and brassy tones on pre-lightened hair levels 9-10 or natural white hair. This 60 ml tube delivers cool, smoky gray results with a glossy finish while conditioning the hair.

• Neutralizes Brassiness: Effectively cancels out unwanted yellow and warm undertones in bleached or platinum hair.
• Conditioning Formula: Enriched with hydrolyzed silk proteins, avocado oil, and cranberry extract for softness and shine.
• Cool Gray Finish: Creates a sophisticated smoky gray tone with a luminous, glossy appearance.
• Professional Use: Must be mixed 1:1 with milk_shake oxidizing emulsion (recommended 5 vol) before application.

The gel-cream texture allows for precise application and even distribution. It is ideal for salon professionals seeking to refine lightened hair colors or refresh natural white hair with a modern, cool-toned aesthetic. The formula includes organic cranberry extract and Brazilian clay to support hair integrity during the toning process.

For best results, apply to towel-dried hair after mixing with the appropriate oxidizer. Processing time ranges from 5 to 20 minutes depending on the starting tone and hair porosity. Avoid direct scalp contact and perform a strand test prior to full application.

milk_shake Decologic Tone Controller in Amethist Gray is a professional oxidative toning gel designed to refine and neutralize tones on lightened hair levels 9-10 or natural white hair. This creamy, non-drip formula delivers a precise lilac-gray finish while conditioning the hair with silk proteins and botanical extracts.

• Targeted Toning: Specifically formulated for very light blonde (level 9) and platinum (level 10) hair to counteract unwanted yellow or brassy undertones.
• Conditioning Formula: Enriched with hydrolyzed silk proteins, organic cranberry extract, honey, avocado oil, and Brazilian clay to support hair integrity during processing.
• Precise Application: Features a light, delicate gel texture that allows for controlled application without running.
• Customizable Results: Intermixable with other Decologic shades to create bespoke tonal effects; mix 1:1 with milk_shake oxidizing emulsion 5 volume.

The Amethist Gray shade imparts a cool, sophisticated lilac-gray hue, ideal for correcting warmth or achieving a modern ash aesthetic. The product processes in 5-20 minutes depending on desired intensity and hair porosity, offering salon-grade control for professional results.

This 60 ml tube contains enough product for multiple applications when mixed with the appropriate developer. For best results, apply to towel-dried, cleansed hair using non-metallic tools, and follow with milk_shake color care maintenance products to prolong the tonal effect.

milk_shake Decologic Total Roots Lightener is a professional ammonia-free hair lightening cream designed to gently lift natural pigment up to 5-6 levels. Enriched with hydrolyzed silk proteins, kaolin clay and organic cranberry extract, this formula conditions the hair while delivering even, controlled decolorization for roots, lengths and ends.

• Ammonia-Free Formula: Gentle lightening action that respects hair integrity during the process.
• Silk Protein Enrichment: Hydrolyzed silk proteins help protect and condition strands while lifting.
• Precision Application: Non-running creamy texture allows for targeted application on regrowth or full head.
• Professional Performance: Delivers consistent lift of 5-6 levels when mixed with milk_shake oxidizing emulsion.

This lightening cream is suitable for all hair types and is specifically formulated for salon professionals. The inclusion of kaolin and cranberry extract supports the hair structure, helping to minimize damage often associated with high-lift services. It creates an ideal canvas for subsequent toning with milk_shake Tone Controllers.

To use, mix the cream with milk_shake oxidizing emulsion in 10, 20, 30 or 40 volumes depending on the desired lift and hair condition. Apply to dry, unwashed hair using a brush, ensuring even distribution from roots to ends. Processing time varies based on the oxidizer strength and starting hair level. Rinse thoroughly once the desired lightness is achieved.

L'Oreal Professionnel Dia Light is an ammonia-free demi-permanent acidic gel-creme hair color designed for professional salon use. This formula provides tone-on-tone deposit without lifting, making it ideal for refreshing colored hair, neutralizing unwanted warm undertones on blonde hair, and adding a high-gloss finish.

• Ammonia-Free Formula: Gentle acidic pH technology respects the hair fiber while delivering vibrant results.
• Hyaluronic Acid Enriched: Helps hydrate and condition sensitized or pre-lightened hair during the coloring process.
• Glossy Finish: Creates a shiny, reflective surface that enhances the depth and dimension of natural or colored blonde shades.
• Tone-on-Tone Deposit: Deposits color without lightening, suitable for blending gray hairs up to 50% and refreshing faded lengths.

The Shade 7 Blonde offers a natural blonde result, perfect for toning pre-lightened hair or adding warmth and shine to natural bases. The creamy texture ensures precise application and even distribution from roots to ends.

This professional product requires mixing with L'Oreal Diactivateur developer (typically at a 1:1.5 ratio) before application. It is suitable for all hair types, particularly those seeking a glossy, healthy-looking finish without the harshness of permanent ammonia-based dyes. Results last up to 6 weeks depending on hair condition and aftercare.