Haircare essentials – shampoos, masks & styling

Kemon Bahia Spray Hair & Body is a hydrating and detangling leave-in spray designed for use during and after sun exposure. This lightweight mist conditions hair and skin, leaving a silky, non-sticky finish.

• Hydrating Formula: Infused with Velian Complex botanical extracts and panthenol to quench dryness.
• Detangling Action: Smooths knots caused by salt water, chlorine, and sun exposure.
• Dual Use: Suitable for application on damp or dry hair, as well as clean skin.
• Natural Origin: Formulated with 92% ingredients of natural origin.

The spray features a Velian Complex containing mullein, helichrysum, linseed, and cota extracts, alongside sunflower seed extract for antioxidant support. Its aqueous texture provides immediate hydration without weighing hair down.

Ideal for beach holidays and summer travel, this unisex treatment helps manage tangles and restores softness to sun-exposed hair. It can be sprayed onto towel-dried hair before styling or used as a refreshing mist on the body.

Kemon Kids Hair & Body Shampoo is a gentle 2-in-1 cleanser formulated for children aged 3 and up. This non-eye-stinging formula effectively cleanses hair and skin while leaving hair soft, shiny, and easy to comb.

• Gentle Formula: Non-eye-stinging and tolerability tested on sensitive skin.
• Velian Complex: Contains patented botanical extracts including mullein, helichrysum, flax, and dyer's chamomile.
• Natural Origin: Made with up to 93% ingredients of natural origin.
• Sweet Fragrance: Features a pleasant sweet fruity scent designed for children.

This daily use shampoo hydrates the scalp and hair without drying them out. The mild surfactant system ensures a thorough yet delicate clean, making bath time comfortable for sensitive skin.

Suitable for all hair types, this Italian-made product simplifies washing routines by combining hair and body care in one bottle. The 250 ml packaging is practical for home use or travel.

Kemon Curly Hair Shampoo is a defining and hydrating cleanser formulated for curly and wavy hair types. This sulfate-free shampoo gently removes impurities while preserving the natural moisture balance, helping to enhance curl elasticity and reduce frizz for soft, shiny results.

• Defining Formula: Enhances natural curl pattern and manageability with fermented rice water and Velian Complex.
• Hydrating Care: Infused with aloe vera to moisturize dry curls and improve softness without weighing hair down.
• Natural Origin: Contains 87% ingredients of natural origin in a gentle, sulfate-free base suitable for daily use.
• Frizz Control: Helps smooth the hair cuticle to minimize frizz and boost shine for defined, healthy-looking curls.

The lightweight liquid texture creates a rich lather that effectively cleanses the scalp and lengths. Its advanced blend supports the structure of curly and wavy hair, leaving it feeling refreshed and revitalized after every wash.

This product is part of the Kemon Care professional line, designed to work synergistically with matching conditioners and styling products for optimal curl definition. The 250 ml bottle features a practical flip-top cap for easy dispensing in the shower or salon.

Kemon Curly Hair Mask is a viscous cream treatment formulated for curly, wavy and frizz-prone hair. This 200 ml tube delivers deep hydration and curl definition using fermented rice water, aloe vera and the Velian complex.

• Hydration: Contains fermented rice water and aloe vera to moisturize dry curls.
• Definition: Enhances natural curl pattern while reducing frizz and flyaways.
• Natural Origin: Formulated with 93% ingredients of natural origin.
• Repair: Strengthens damaged curl structure and improves combability.

The mask features a rich, creamy texture that coats strands without weighing them down. It helps detangle knots and restores softness to porous or chemically treated hair. The formula includes a film-forming polysaccharide complex to support long-lasting shape retention.

To use, apply to washed, towel-dried hair focusing on mid-lengths and ends. Leave on for approximately 5 minutes to allow the conditioning agents to penetrate, then rinse thoroughly with lukewarm water. Suitable for weekly deep-conditioning routines or post-heat styling recovery.

Kemon Color Shampoo is an illuminating cleansing gel formulated specifically for color-treated hair. This professional salon-grade formula gently cleanses while protecting hair color from fading and external aggressors, leaving strands with enhanced shine and elasticity.

• Illuminating Finish: Enhances shine and reduces dullness in colored hair.
• Velian Complex: Features a patented blend of plant extracts including chamomile and lily flower.
• Natural Origin: Formulated with 92% ingredients of natural origin.
• Gentle Care: Respects the natural balance of the scalp with a rich, pleasant foam.

The texture is a cleansing gel that creates a rich foam for a thorough yet gentle wash. It helps maintain the uniform appearance of the hair fiber after coloring and provides UV protection to prevent oxidation.

Suitable for regular post-color maintenance in both salon and at-home routines, this unisex shampoo supports the longevity of your hair color while adding volume and softness.

Size: 250 ml.

Kemon Color Mask is an illuminating treatment mask designed for color-treated and bleached hair. This creamy formula enhances luminosity, promotes color longevity, and leaves hair soft and manageable without acting as a hair dye.

• Illuminating Finish: Boosts shine and vibrancy for colored or lightened hair.
• Color Protection: Contains UV filters and Velian Complex to help prevent fading from sunlight.
• Nourishing Formula: Made with 94% natural origin ingredients including chamomile and lily extracts.
• Soft & Manageable: Improves combability and provides anti-static control for silky results.

The mask features a rich, viscous texture that penetrates the hair fiber to strengthen it and reduce breakage. It is part of the Kemon Care Color line, specifically formulated to maintain the brilliance of salon colors between visits.

Suitable for all genders, this 200 ml tube is ideal for regular use to keep hair hydrated and radiant. The formula includes antioxidant properties that protect against environmental stressors while delivering a glossy, smooth finish.

Kemon Color Cold Shampoo is a violet-pigmented neutralizing shampoo designed to counteract yellow and brassy tones in blonde, grey, and bleached hair. Formulated with the Velian Complex and 94% natural origin ingredients, it cleanses gently while depositing balanced purple pigments to restore cool, uniform color.

• Neutralizes Brassiness: Violet pigments effectively remove unwanted warm and yellow reflections.
• Cool Tone Maintenance: Delivers a uniform, natural cool blonde result with illuminating shine.
• Botanical Care: Features Velian Complex with chamomile and lily flower extracts for gentle conditioning.
• Natural Origin: Formula contains 94% ingredients of natural origin.

This anti-yellow toning shampoo is suitable for natural, colored, or highlighted blonde hair, as well as grey or white hair prone to discoloration. The gentle cleansing base respects the scalp's natural balance while conditioning polymers help improve manageability and softness.

For best results, apply to wet hair and massage into a lather. Leave on for a few minutes to allow the violet pigments to neutralize brassiness, then rinse thoroughly. Use regularly between salon services to maintain cool tones and enhance shine.

Kemon Color Shampoo is an illuminating shampoo formulated specifically for colour-treated and bleached hair. This professional salon-grade formula gently cleanses while protecting cosmetic colour and enhancing shine with every wash.

• Velian Complex: Patented blend of plant extracts including chamomile and lily flower to protect and prolong colour durability.
• Illuminating Finish: Adds elasticity, volume and a glossy luminosity to dull or faded hair.
• Natural Origin: Contains 92% ingredients of natural origin for a balanced, gentle cleanse.
• Professional Size: 1000 ml pump bottle designed for regular use and post-colour maintenance.

The rich lather texture respects the natural balance of the scalp while depositing conditioning agents that film and protect the hair fibre. It is particularly beneficial for maintaining vibrancy between salon visits and counteracting fading caused by UV exposure or chlorine.

Suitable for all genders and hair types that have undergone chemical colouring or bleaching processes. Use regularly to keep hair clean, refreshed and radiant without stripping essential moisture.

Kemon Color Mask Hair Colouring Cream Mask is a semi-permanent illuminating treatment designed for color-treated and sensitized hair. This cream mask combines the nourishing benefits of a deep conditioner with color-enhancing properties to boost shine and protect against fading.

• Velian Complex: Patented botanical blend with antioxidant properties.
• Color Protection: Formulated with UV filters to shield hair from sun damage.
• High Shine: Delivers a glossy, luminous finish and improves combability.
• Natural Origin: Contains 94% ingredients of natural origin.

The creamy texture coats the hair fiber, providing an anti-static effect and leaving strands soft and manageable. It is ideal for maintaining vibrancy between salon visits or as a weekly treatment to refresh tone and luminosity.

Made in Italy, this formula respects the integrity of colored hair while delivering visible results. The 100 ml size is convenient for travel or regular home use.

Kemon Purity Scalp Purifying Shampoo is a professional cleansing formula designed to remove excess sebum, product buildup, and environmental impurities from the scalp. Formulated with the patented Velian Complex and kaolin clay, this shampoo provides a deep yet gentle clean for oily and dandruff-prone scalps.

• Purifying Action: Kaolin clay absorbs excess oil and impurities without stripping the hair.
• Velian Complex: A botanical blend of mullein, helichrysum, flax, and cota extracts soothes the scalp.
• Natural Origin: Contains 90% ingredients of natural origin for a cleaner formulation.
• Professional Format: The 1000 ml bottle features a convenient pump dispenser for salon or home use.

This purifying scalp shampoo leaves hair feeling fresh, airy, and manageable. It is particularly beneficial for those experiencing scalp itching or greasiness, helping to restore balance and comfort. The viscous liquid texture creates a rich lather that effectively cleanses the roots while maintaining the hair's natural softness.

Suitable for year-round use, this shampoo is ideal for normal to oily hair types. For best results, massage into wet scalp, rinse thoroughly, and follow with a conditioner on the lengths if needed. Made in Italy, Kemon Purity Scalp offers a dermatologist-tested solution for maintaining a healthy, purified scalp environment.

Kemon Healthy Scalp Anti-Dandruff Shampoo is a professional hair treatment formulated to cleanse and balance dandruff-prone scalps. This 1000 ml salon-size bottle features piroctone olamine and the patented Velian Complex to help restore the scalp's natural microbial equilibrium while soothing irritation.

• Anti-Dandruff Action: Contains piroctone olamine to target flaking and excess oil.
• Velian Complex: Blends mullein, helichrysum, linseed, and yellow chamomile for soothing care.
• Natural Origin: Formulated with approximately 91% ingredients of natural origin.
• Professional Format: 1000 ml pump bottle designed for efficient daily use or salon treatments.

This shampoo is suitable for all hair types, specifically addressing the needs of sensitive, oily, or unbalanced scalps. The lightweight liquid texture rinses cleanly without stripping moisture, leaving hair manageable and the scalp refreshed.

The formula supports regular scalp maintenance and can be used as part of a targeted course to manage dandruff. For best results, massage gently into wet hair and rinse thoroughly. It pairs effectively with exfoliating scalp scrubs for a comprehensive care routine.

Kemon Energy Shampoo is a professional energizing cleanser formulated for weak, brittle hair prone to falling. This 1000 ml salon-size bottle features a pump dispenser and delivers a gentle yet effective wash using 91% ingredients of natural origin.

• Energizing Formula: Infused with ginseng extract and caffeine to stimulate scalp microcirculation.
• Velian Complex: Contains a patented blend of verbascum, helichrysum, cota tinctoria, and linseed extracts.
• Strengthening Care: Designed to support healthy, vigorous hair growth while cleansing impurities.
• Professional Format: Large 1000 ml pump bottle suitable for regular use in salons or at home.

The shampoo utilizes a balanced surfactant system that respects the scalp while providing thorough cleansing. Its viscous liquid texture creates a rich lather that revitalizes the hair fiber and root area.

Ideal for individuals seeking to counteract signs of hair weakness and shedding, this product works synergistically with other treatments in the Kemon Liding Energy line. The formula is unisex and suitable for all hair types requiring extra vitality and strength.

Kemon Energy Treatment is a strengthening hair treatment conditioner designed for fragile hair prone to falling out and dry, tight scalps. This energizing formula combines ginseng, caffeine, and the patented Velian Complex to revitalize the scalp and improve hair resilience without weighing it down.

• Strengthening Formula: Infused with ginseng and caffeine to support fragile hair and reduce breakage.
• Scalp Care: Contains menthyl lactate for a refreshing sensation on dry or tight scalps.
• Velian Complex: Features a blend of mullein, helichrysum, flax, and dyer's chamomile extracts.
• Professional Size: 1000 ml pump bottle suitable for salon use or extended at-home care.

The creamy texture acts as both a conditioner and a mask, improving detangling and leaving hair soft, smooth, and conditioned. It is part of the Kemon Care Energy line, which targets hair loss and scalp vitality through a three-step protocol.

Apply after shampooing to wet hair, focusing on the scalp and lengths. Leave on for 2-5 minutes to allow the active ingredients to penetrate, then rinse thoroughly. For best results, follow with the Energy Lotion.

Kemon Curly Hair Shampoo is a sulfate-free cleansing formula designed for curly and wavy hair types. This hydrating shampoo gently removes impurities while maintaining the natural moisture balance of the hair fiber, helping to define curls and reduce frizz.

• Sulfate-Free Formula: Cleanses gently without stripping natural oils or disrupting moisture levels.
• Hydrating Ingredients: Enriched with fermented rice water for protein support and aloe vera for hydration.
• Curl Definition: Helps enhance natural curl pattern, softness, and shine while controlling frizz.
• Professional Size: Comes in a convenient 1000 ml pump bottle suitable for daily use.

The formula contains 87% ingredients of natural origin, making it a conscious choice for hair care routines. Fermented rice water provides antioxidant properties and high protein content to strengthen the hair, while aloe vera gel ensures lasting hydration and flexibility.

Ideal for unisex use on all curly and wavy hair textures, this shampoo prepares the hair for subsequent styling or treatment steps within the Kemon Care Curly Hair line. The large format with a pump dispenser offers practicality for regular maintenance of healthy, vibrant curls.

Kemon Nourish Shampoo is a hydrating cleansing formula designed to restore softness and manageability to dry, frizzy, and brittle hair. Formulated with a shea butter base and the patented Velian Complex, this nourishing shampoo gently cleanses while delivering deep hydration.

• Velian Complex: A blend of mullein, helichrysum, flax, and dyer's chamomile extracts.
• Natural Origin: Contains 91% ingredients from natural origin.
• Hydrating Finish: Leaves hair smooth, soft, and easy to comb.
• Gentle Care: Suitable for daily use on color-treated and damaged hair.

The creamy, emollient texture works effectively to tame rough textures and control frizz without weighing hair down. It is particularly beneficial during dry seasons or for hair types that require consistent moisture retention.

This professional-grade formula comes in a convenient 1000 ml pump bottle, making it suitable for both salon use and regular home routines. For optimal results, pair with the matching Nourish conditioner or mask from the Kemon Care line.

Kemon Nourish Nourishing Hair Treatment Cream Mask is a professional salon-grade formula designed to deeply hydrate and restore dry, frizzy, or chemically treated hair. This rich, creamy mask features a shea butter base and the Velian botanical complex to improve elasticity, detangle strands, and reduce frizz for a smooth, manageable finish.

• Deep Nourishment: Formulated with shea butter and 95% natural origin ingredients to replenish moisture in brittle hair.
• Frizz Control: The Velian botanical complex helps tame unruly strands and improves manageability.
• Professional Format: Comes in a convenient 1000 ml pump bottle for easy application and salon-sized value.
• Restorative Care: Ideal for weekly deep-conditioning treatments or post-chemical service recovery.

The mask has a rich, creamy texture that glides easily through damp hair. It works by penetrating the hair shaft to fortify fibers from within, leaving hair feeling softer and looking healthier. The inclusion of conditioning agents ensures excellent slip, making detangling effortless while minimizing breakage during combing.

This treatment is particularly beneficial for hair types that are dry, damaged, or prone to frizz due to environmental factors or chemical processing. Regular use helps maintain hydration levels and restores natural shine without weighing hair down.

To use, apply to washed, towel-dried hair, focusing on mid-lengths and ends. Leave on for 3 to 10 minutes depending on the desired intensity, then rinse thoroughly. Suitable for all hair textures requiring intensive nourishment.

Kemon Curly Hair Mask is a professional hair treatment cream mask designed to hydrate, define, and nourish curly and wavy hair. Formulated with 93% natural origin ingredients, this rich rinse-off mask utilizes fermented rice water and aloe vera to reduce frizz and enhance natural curl patterns.

• Hydration: Deeply moisturizes dry curls with fermented rice water and aloe vera.
• Definition: Enhances natural curl shape while controlling frizz for manageable hair.
• Natural Formula: Contains 93% ingredients of natural origin with Velian Complex technology.
• Convenient Format: 1000 ml bottle equipped with a pump dispenser for easy application.

This treatment is specifically developed for the needs of curly and wavy hair types. The creamy texture coats each strand to replenish moisture and improve softness without weighing down the hair structure. It helps restore elasticity and shine, leaving hair feeling supple and looking healthy.

To use, apply the mask to shampooed, towel-dried hair, focusing on mid-lengths and ends. Leave on for approximately 5 minutes to allow the active ingredients to penetrate, then rinse thoroughly with lukewarm water. Suitable for weekly use or as needed for intensive conditioning.

Kemon Volume Shampoo is a body-building cleanser designed to add structure and lift to fine hair prone to weighing down. This professional formula combines hydrolyzed wheat and soy proteins with the Velian Complex to reinforce strands while cleansing, leaving hair full-bodied, elastic, and shiny without residue.

• Body-Building Formula: Specifically developed for fine, limp hair to create immediate volume and bounce.
• Protein Enriched: Contains wheat and soy proteins to restructure and strengthen hair fibers.
• Velian Complex: Features botanical extracts including mullein, helichrysum, linseed, and dyer's chamomile.
• Natural Origin: Formulated with 93% ingredients of natural origin in a silicone-free base.

The lightweight texture cleanses deeply without stripping moisture or adding weight, making it suitable for frequent daily use. It prepares the hair for styling by providing a solid foundation of body and manageability. The result is hair that feels light yet substantial, with enhanced shine and movement.

This 1000 ml retail bottle features a convenient pump dispenser, ideal for home maintenance or salon backbar efficiency. As part of the Kemon Care Volume line, it works synergistically with matching conditioners and treatments to sustain volumizing effects throughout the day.

Kemon Curly Hair Leave-In is a hydrating curl defining cream designed to nourish and shape wavy to curly hair. Formulated with 96% ingredients of natural origin, this lightweight leave-in conditioner detangles strands while restoring elasticity and controlling frizz for defined, bouncy curls.

• Hydrating Formula: Enriched with fermented rice water and aloe vera to moisturize dry curls.
• Curl Definition: Shapes waves and coils with natural hold and reduced frizz.
• Protective Care: Features Velian Complex, a patented blend of plant extracts with antioxidant properties.
• Lightweight Texture: Creamy consistency that absorbs quickly without weighing hair down.

This professional hair care product is suitable for daily use on damp, towel-dried hair. Apply a small amount from mid-lengths to ends, comb through for even distribution, and style as desired. The formula helps maintain curl integrity throughout the day while providing a soft, natural finish.

Made in Italy, this 200 ml tube offers a generous supply for regular styling routines. It is part of the Kemon Curly Hair line, specifically developed to address the unique hydration and management needs of textured hair types.

Kemon Curly Hair Mousse is a curl defining mousse designed to hydrate and shape curly and wavy hair. This medium hold hair mousse delivers flexible control and volume without stiffness, ensuring a soft, natural finish.

• Medium Hold: Provides flexible definition and lift without weighing hair down.
• Natural Finish: Creamy texture prevents crunchy or stiff results.
• Velian Complex: Formulated with antioxidant-rich rice extract, aloe vera, and linseed.
• 97% Natural Origin: High percentage of naturally derived ingredients excluding propellant.

This Kemon curly hair defining foam is ideal for restoring definition to damp hair before styling. The Velian Complex helps protect curls while adding bounce and reducing frizz in humid conditions.

Apply to towel-dried hair, distributing evenly from roots to ends. Style with fingers or a diffuser for enhanced volume. The 250 ml aerosol can ensures precise application for daily styling routines.

Kemon Hi Density Control Hair Styling Cream is a body-building styling cream designed to add volume, definition, and heat protection to curly, frizzy, or static-prone hair. This professional formula from the Hair Manya line provides medium hold and shine while conditioning strands with botanical extracts.

• Body Building: Adds volume and elasticity to fine or flat hair without weighing it down.
• Heat Protection: Shields hair from damage caused by blow dryers, flat irons, and curling wands.
• Frizz Control: Tames static and defines curls for a polished, manageable finish.
• Conditioning Formula: Enriched with linseed, wheat protein, and panthenol for hydration.

The cream features a lightweight texture that absorbs easily into damp hair, allowing for flexible styling without stiffness or residue. It is particularly effective for extending the longevity of heat-styled looks and maintaining structure in humid or windy conditions.

Made in Italy, this 200 ml tube offers a medium hold (2/6) and medium shine (3/6), making it suitable for creating both relaxed, tousled styles and more structured definitions. Apply to towel-dried hair before blow-drying or using hot tools for best results.

Kemon Hi Density Curl Defining Cream is a styling product designed to define curls and waves while controlling frizz. This leave-in cream provides medium hold and natural shine, delivering volume and shape without stiffness or residue.

• Definition: Enhances natural curl pattern for bouncy, textured hair.
• Frizz Control: Smooths flyaways and protects against humidity.
• Volume: Adds body and lift to wavy and curly hair types.
• Finish: Medium hold with a soft, natural shine.

The formula contains panthenol and hydrolyzed wheat protein to condition the hair fiber, along with plant extracts such as verbascum and helichrysum. Silicones like amodimethicone help seal the cuticle for smoothness and manageability.

Apply to damp, towel-dried hair, distributing evenly from roots to ends. Comb through to ensure uniform coverage. Style by air-drying for a softer look or using a diffuser on medium heat for enhanced definition and longer-lasting hold.

Suitable for all curly and wavy hair types seeking flexible control and reduced frizz. The 200 ml tube offers a convenient size for daily styling routines.

Kemon Easy Smooth Smoothing Serum is a lightweight styling product designed to tame frizz, seal split ends, and deliver high shine. This silicone-based formula provides humidity protection and static control for sleek, manageable hair.

• Frizz Control: Shields hair from humidity and reduces static for a polished look.
• High Shine: Adds gloss and softness while sealing visible split ends.
• Lightweight Texture: Non-greasy serum that glides easily through damp or dry hair.
• Versatile Use: Suitable for all hair types, especially frizzy, dry, or chemically treated strands.

The serum features a blend of botanical oils, including linseed, sweet almond, and sunflower, alongside antioxidant actives like tocopherol and ferulic acid. Its pump dispenser ensures controlled application, allowing you to distribute the product evenly from mid-lengths to ends without weighing hair down.

With a light hold rating and high shine finish, this Kemon hair styling serum is ideal for finishing blow-dries, air-dried styles, or adding a touch-up to smooth unruly flyaways throughout the day.

Kemon Dreamfix Strong Hold Hair Spray is a professional styling aerosol designed to provide firm fixation and long-lasting control for finished hairstyles. This quick-drying formula locks styles in place while delivering a silky-matte finish that avoids stiffness or excessive shine.

• Strong Hold: Provides firm, long-lasting fixation for updos and structured styles.
• Silky-Matte Finish: Delivers a natural look with low shine (2/6 rating).
• Botanical Complex: Enriched with Verbascum, Helichrysum, and Linseed extracts.
• Quick-Drying: Sets rapidly to secure hair without residue.

Suitable for all hair types, this spray is ideal for securing complex styles, weddings, and everyday looks that require enduring hold. The fine mist ensures even distribution from roots to tips.

The formula includes Panthenol for conditioning benefits and Benzophenone-4 as a UV filter. Apply evenly from approximately 30 cm onto dry hair as the final step in your styling routine.

Kemon Dreamfix Plus Extra Strong Hold Hair Spray is a professional salon-grade aerosol designed to provide maximum control and long-lasting fixation for all hair types. This fast-drying formula creates a flexible, non-sticky shield that secures styles against humidity and movement while adding a subtle glossy finish.

• Extra Strong Hold: Delivers level 6/6 fixation for enduring style control.
• Fast-Drying Mist: Aerosol application dries quickly without leaving residue or stiffness.
• Frizz Control: Helps smooth hair and maintain structure in humid conditions.
• Versatile Finish: Adds shine and remains easy to brush out at the end of the day.

Suitable for straight, wavy, curly, and treated hair, this spray is ideal for formal updos, editorial styling, or everyday looks requiring firm support. The formula includes UV filters to help protect hair color and integrity.

To use, hold the can approximately 30 cm from dry, styled hair and spray evenly. Allow the mist to set for a few moments before final adjustments. The 300 ml black aerosol cylinder ensures precise application for professional results.

Kemon Styling Adrenaline Extra Hold Spray is a non-aerosol finishing spray designed to deliver instant control and long-lasting fixation for complex hairstyles. This lightweight, quick-drying formula provides extra-strong hold while adding shine and resisting humidity.

Secures intricate updos and structured styles with firm, lasting power. The eco-friendly pump spray delivers a fine, even mist without heavy residue.

Maintains style integrity in challenging weather conditions. Adds a polished, glossy look without stiffness or stickiness.

Suitable for all hair types, this spray is ideal for evening styling or any occasion requiring maximum durability. Apply to dry hair from a distance of 15-20 cm. For stronger hold, layer the product as needed.

Kemon Wrap The Heat is a thermo-protective spray designed to shield hair from heat styling tools up to 220°C. This lightweight aerosol mist creates a protective film that prevents damage while offering a memory effect, helping styles last longer without reapplication.

Suitable for all hair types, especially dry, damaged, or color-treated hair, this spray helps prevent frizz and dryness caused by thermal styling. Apply to damp hair before blow-drying or to dry hair before using hot tools for optimal protection and shine.

• Heat Protection: Shields hair from blow dryers, flat irons, and curling wands up to 220°C.
• Memory Effect: Provides lasting protection that continues into the following days.
• Lightweight Finish: Non-greasy formula with light hold and medium shine.
• Botanical Extracts: Enriched with Verbascum, Helichrysum, and Linseed extracts.

Kemon Styling Glamoon Final Shine Booster is a lightweight aerosol hair spray designed to deliver instant, high-gloss shine without weighing hair down. This finishing spray provides a light hold while maximizing surface reflectivity for a polished, salon-quality look.

• Maximum Shine: Delivers intense glossy finish with a light, flexible hold.
• Lightweight Formula: Non-sticky, non-greasy mist that does not weigh hair down.
• Botanical Enriched: Contains Verbascum, Helichrysum, and Linseed extracts plus Panthenol.
• Versatile Application: Suitable for all hair types as a final styling step.

This Kemon Glamoon shine spray creates a smooth, silicone-based film on the hair surface to combat frizz and flyaways. The fine mist ensures even distribution, leaving hair looking sleek and radiant. It is ideal for photo-ready styles, special events, or adding a daily touch of brilliance to dry hair.

To use, shake the can well and spray from a distance of approximately 30 cm onto dry, styled hair. For a more subtle effect, spray onto a brush and comb through the lengths. The formula includes conditioning agents like Glycerin and Cannabis Sativa Seed Oil derivatives to support hair health while enhancing visual appeal.

Kemon Fix Gum is a professional moulding pomade that combines the high shine of a gel with the strong, flexible hold of a wax. This hair styling gum delivers precise definition and plastic effects for sculpted looks while remaining reworkable throughout the day.

• Strong Hold: Provides firm control for defined hairstyles without stiffness.
• High Shine Finish: Offers a glossy, gel-like brilliance for polished results.
• Versatile Application: Apply to dry hair for a rubberized finish or wet hair for a softer, natural look.
• Reworkable Formula: Allows for restyling and adjustment after application.

The gum-like paste texture ensures easy manipulation and precise separation of strands. It is suitable for all hair types, particularly effective for short to medium textured hair requiring structure and control.

Enriched with botanical extracts including algae, chamomile, flax seeds, and immortelle, along with keratin amino acids and soy proteins, the formula conditions hair while styling. The 100 ml jar format is compact and travel-friendly.

Kemon Styling Sculpting Hair Styling Gel is a strong-hold styling product designed to deliver a shiny, wet-look finish. This fluid gel provides maximum control for sculpting short and unstructured haircuts while maintaining a non-sticky, flake-free texture.

• Hold Level: 6/6 (Maximum Strong Hold)
• Finish: High shine with a wet effect
• Texture: Fluid liquid gel, easy to distribute
• Formula: Enriched with keratin amino acids and plant extracts

The gel offers firm, long-lasting control that resists humidity, keeping styles defined throughout the day. It is suitable for all hair types but is particularly effective for creating sleek, polished looks or textured, edgy styles on shorter lengths.

Apply a small amount to damp or dry hair, distributing evenly from roots to tips. Style using fingers, a comb, or a brush. The formula allows for air drying to preserve the wet look or blow-drying on low heat for added volume. It washes out easily with water.

Kemon Dreamfix Plus Extra Strong Hold Hair Spray is a professional styling aerosol designed to provide maximum fixation and long-lasting control. This fast-drying formula creates a flexible, non-sticky film that locks hairstyles in place while resisting humidity and adding a subtle shine.

• Extra Strong Hold: Delivers level 6/6 fixation for structured styles and updos.
• Fast Drying & Humidity Resistant: Sets quickly and protects against frizz in humid conditions.
• Non-Sticky Finish: Maintains hair flexibility with a natural, medium shine.
• Protective Formula: Contains UV filters and botanical extracts like panthenol and linseed.

Suitable for all hair types, this salon-grade hairspray ensures your look stays intact throughout the day. The fine mist allows for even application without weighing hair down or leaving white residue. Ideal for finishing complex hairstyles, weddings, or any occasion requiring enduring hold.

To use, shake the can well and spray evenly from a distance of approximately 30 cm onto dry, styled hair. Allow a few moments for the product to set before touching. Store in a cool, dry place away from direct heat and flames, as the product is an extremely flammable aerosol.

Kemon Uni.Color System Barrier Hair Colouring Barrier Cream is a professional protective cream designed to shield the skin from pigment deposits during hair colouring. Applied along the hairline, neck, and ears, it forms a removable film that prevents staining without affecting technical colour results.

• Protective Barrier: Prevents hair dye from staining the skin around the hairline, forehead, ears, and neck.
• Easy Removal: The creamy formula creates a film that rinses away easily with the colour, leaving no residue.
• Skin-Friendly: Formulated with mineral oil and petrolatum to protect intact skin during chemical services.
• Professional Use: Part of the Uni.Color System, suitable for salon use and at-home colouring applications.

This barrier cream is essential for maintaining clean skin lines during any hair colour service. Its texture allows for precise application on dry skin before colouring begins. The product does not interfere with the development or final shade of the hair colour.

Ideal for all hair types and colours, this 100 ml tube provides multiple applications. It is specifically formulated for use on intact skin only. After the colour processing time is complete, simply rinse the barrier cream away along with the hair dye.

Kemon Lunex System Decap Super is a professional compact powder bleach formulated with cosmetic oils and blue pigment to neutralize warm tones during lightening. This 2 pcs pack delivers up to 6 levels of lift while protecting hair fiber integrity.

• High Lift: Lightens natural and colored hair up to 6 levels.
• Tone Control: Blue pigment counteracts unwanted yellow and warm undertones.
• Fiber Protection: Enriched with hydrolyzed keratin and botanical extracts.
• Professional Format: Non-dusting, low-odour powder sold in two pouches with a measuring scoop.

This bleaching powder is designed for salon techniques including foils, freehand application, highlights, and color correction. The compact texture ensures easy mixing and precise application without excessive dusting.

The formula relies on a base of cosmetic oils and restorative complexes to support hair condition during the decolorization process. It requires mixing with a separate developer or oxidant (10, 20, 30, or 40 volume) to activate the lightening agents.

Suitable for both natural and previously colored hair, Decap Super provides a clean, neutralized base ideal for subsequent toning or coloring services. Always follow manufacturer instructions for processing times and safety precautions when handling persulfate-based products.

Kemon Lunex System Clay Powder Lightener is a professional clay-based bleaching powder formulated for precise freehand techniques and controlled lightening. Packaged as two 400 g smart bags, this hair oxidant powder delivers up to 6 levels of lift while maintaining hair integrity through the Bond Creator Complex.

• Clay-Based Formula: White clay base creates a creamy, non-dripping texture with excellent adherence for balayage and freehand application.
• Bond Protection: Enriched with Bond Creator Complex (BCC), hydrolysed keratin, and chamomile extract to support hair structure during lightening.
• Professional Performance: Provides progressive lightening action up to 6 levels when mixed with Kemon Uni.Color Oxi developer.
• Salon Format: Includes 2 pcs, 400 g stand-up smart bags for efficient professional use.

The Lunex System Clay Powder is designed for salon professionals seeking luminous, conditioned-looking blonde results. Its compact, adherent consistency minimizes product transfer and staining on lower sections, allowing for clean, targeted highlights or full-head lightening without foils.

Mix powder with 30-60 ml of Uni.Color Oxi developer depending on the desired consistency and lift. Process for up to 60 minutes, monitoring visually. Suitable for all hair types when used by a trained stylist.

Kemon Yo Green Activator is a professional cream oxidizing developer designed for the Yo Color System. This 6.5 volume (1.95%) lotion works specifically with Yo Green tone-on-tone colour creams to deposit rich, glossy shades without lightening the hair structure.

• Concentration: 6.5 volume (1.95%) hydrogen peroxide for gentle tone-on-tone deposit.
• Formula: Creamy texture enriched with yogurt extract, honey, and plant extracts to condition hair.
• Finish: Enhances shine and extends colour reflection on cosmetically treated hair.
• Size: Professional 1000 ml salon bottle.

The activator features a smooth emulsion that mixes easily with colour cream, ensuring even application and consistent results. It is formulated to be gentle, helping to restore tone and gloss while minimizing sensitization during the coloring process.

Ideal for salon colour refreshes, glossing services, and non-lightening colour deposits. The formula supports the wellness approach of the Yo Green line, leaving hair feeling soft and looking vibrant after every service.

For professional use only. Always perform an allergy patch test 48 hours before use and follow manufacturer mixing ratios for optimal performance.

Olaplex Broad Spectrum Chelating Treatment is a professional salon treatment designed to purify hair by removing hard water minerals, heavy metals, chlorine, and product buildup. This non-sudsing, surfactant-free formula restores brightness, body, and shine while preparing hair for chemical services.

• Deep Purification: Removes up to 9 types of metals and minerals from the hair cortex.
• Bond Building: Contains Olaplex patented Bis-Aminopropyl Diglycol Dimaleate to support hair integrity.
• Color Safe: Vegan formula free from sulfates, silicones, parabens, and phosphates.
• Professional Use: Optimizes results for coloring, lightening, and keratin treatments.

This chelating treatment is suitable for all hair types and textures, including color-treated and blonde hair. It effectively targets dullness and residue caused by environmental pollutants and hard water, leaving hair manageable and revitalized.

For best results, use as a pre-service treatment in the salon. Apply to damp hair, leave on for 15-30 minutes depending on texture and buildup, then rinse thoroughly. Follow with Olaplex No.4 Shampoo and a moisture mask to replenish hydration.

Olaplex No.5 Bond Maintenance Conditioner is a highly concentrated reparative conditioner designed to repair everyday damage, strengthen hair bonds, and improve detangling in a single wash. This vegan formula works to replenish hydration and boost shine while remaining color-safe and suitable for chemically treated hair.

• Patented Technology: Contains Bis-Aminopropyl Diglycol Dimaleate to rebuild broken disulfide bonds.
• Restorative Care: Clinically shown to reduce breakage by up to 66% instantly and increase hydration by 91%.
• Clean Formula: Free of sulfates (SLS/SLES), parabens, phthalates, phosphates, MIC, and MIT.
• Universal Use: Suitable for all hair types, textures, and genders, including wavy, curly, coily, and straight hair.

The conditioner features a rich, creamy texture with Olaplex's signature scent notes of grapefruit zest, sugared mint, ginger, and crushed sage. It leaves hair with a glossy finish, reduced frizz, and improved manageability. The 1000 ml pump bottle format offers convenient dispensing for salon professionals or extended home use, yielding approximately 100 applications based on average usage.

For best results, use after Olaplex No.4 Bond Maintenance Shampoo. Apply to wet hair from mid-lengths to ends, leave on for 1-3 minutes, and rinse thoroughly. This product is dermatologist tested and safe for year-round maintenance and post-chemical service care.

Olaplex No. 0.5 Scalp Longevity Treatment is a weightless leave-in scalp serum designed to hydrate, soothe, and strengthen the scalp barrier. This 5 ml sample size features a precision applicator for targeted delivery of Olaplex bond-building technology and a proprietary complex of ceramides and hyaluronic acid derivatives.

Hydrates & Soothes: Immediately calms dryness and supports scalp comfort with a lightweight, non-greasy gel-serum texture.

Strengthens Barrier: Formulated with ceramides and antioxidants to protect the scalp microbiome and reduce visible signs of scalp aging.

Promotes Hair Health: Supports softer, shinier, and visibly healthier hair by optimizing the scalp environment.

Versatile Use: Suitable for all hair textures and scalp types; can be used on wet hair before styling or as an overnight treatment.

This dermatologist-tested and trichologist-approved formula is vegan, color-safe, and free from sulfates, silicones, parabens, and added protein. The 5 ml tube is suitable for travel or testing the full-size experience.

Olaplex No. 4D Clean Volume Detox Dry Shampoo is a weightless aerosol spray that absorbs oil and sweat while adding volume to all hair types and colors. This detoxifying dry shampoo refreshes the scalp and extends time between wet washes without leaving a powdery white residue.

• Weightless Formula: Uses rice starch, bentonite, and zeolite to absorb excess oil and impurities.
• Bond-Building Care: Contains Olaplex’s patented bis-aminopropyl diglycol dimaleate ingredient.
• Clean Finish: Formulated to avoid visible white cast when used as directed.
• Volumizing Effect: Provides root lift and body for revitalized-looking hair.

Suitable for daily use on chemically treated and color-safe hair, this dry shampoo offers a light, fresh fragrance and a clean, matte finish at the roots. The 250 ml aerosol can is designed for convenient application, allowing you to target specific areas for instant refreshment.

To use, shake the can well and hold it 15 - 25 cm from dry roots. Spray evenly, allow the product to settle briefly, then massage or brush through to distribute. Ideal for busy mornings, post-workout refreshes, or travel.

Olaplex No.4 FINE Bond Maintenance Shampoo is a weightless volumizing shampoo specifically formulated for fine hair. This ultra-light formula cleanses and repairs everyday damage while providing instant lift and all-day volume without weighing hair down.

• Targeted Formula: Designed exclusively for fine hair textures to maximize body and movement.
• Bond Building: Features patented Olaplex technology to strengthen and repair disulfide bonds.
• Weightless Volume: Delivers visible lift at the roots with a clean, non-heavy finish.
• Clean Ingredients: Free of sulfates, silicones, parabens, phthalates, and phosphates.

This professional 1000 ml liter size features a convenient pump dispenser, making it suitable for daily use or salon environments. The shampoo works to reduce breakage and improve manageability, leaving fine hair feeling stronger and looking fuller.

Suitable for all hair textures and safe for color-treated and chemically treated hair. For best results, pair with Olaplex No.5 FINE Conditioner to complete the bond maintenance regimen.

Olaplex No.5P Blonde Enhancer Toning Conditioner is a purple toning conditioner designed to neutralize brassiness and yellow tones in blonde, lightened, highlighted, and grey hair. This professional 1000 ml formula combines Olaplex's patented bond-building technology with violet pigments to correct color while hydrating and strengthening strands.

• Neutralizes Brassiness: Violet pigments counteract unwanted yellow and orange tones for cooler, brighter blonde results.
• Bond-Building Care: Contains Bis-aminopropyl diglycol dimaleate to repair and strengthen damaged hair structures during conditioning.
• Hydrates & Softens: Enriched with shea butter to moisturize dry, chemically treated hair and improve manageability.
• Professional Size: 1000 ml pump bottle provides approximately 100 applications for salon or frequent at-home use.

The creamy texture applies easily from root to tip, delivering a glossy finish and enhanced shine. It is formulated specifically for levels 6 and above, making it suitable for all shades of blonde, silver, and grey hair. The signature Olaplex scent features fresh notes of grapefruit zest.

For best results, use 1-2 times per week or as needed to maintain tone. Apply to clean, damp hair after shampooing, leave on for 1-3 minutes, then rinse thoroughly. It pairs effectively with the No.4P Blonde Enhancer Toning Shampoo for comprehensive toning maintenance.

Olaplex No.5 Fine Bond Maintenance Conditioner is a weightless, volumizing conditioner specifically formulated for fine hair types. It utilizes patented bond-building technology to repair everyday damage and strengthen hair bonds in a single wash, providing lift without weighing strands down.

• Weightless Volume: Clinically proven to double hair volume instantly with all-day lift.
• Bond Repair: Strengthens hair at the molecular level and reduces breakage by up to 60%.
• Fine Hair Focus: Delivers hydration and manageability specifically designed not to flatten fine textures.
• Clean Formula: Vegan, color-safe, and free from SLS/SLES, parabens, and phthalates.

This silky, lightweight conditioner improves detangling, smoothness, and shine while protecting hair length. It is suitable for straight, wavy, curly, and coily fine hair textures, including color-treated and chemically treated hair.

The 1000 ml pump bottle offers a highly concentrated formula, yielding up to 100 applications based on average use. For optimal results, pair with Olaplex No.4 Fine Bond Maintenance Shampoo.

Olaplex No. 0.5 Scalp Longevity Treatment is a weightless leave-in scalp serum designed to hydrate, soothe, and strengthen the scalp barrier. Formulated with patented bond-building technology and a proprietary complex of ceramides and hyaluronic acid, it balances the scalp microbiome to support visibly healthier hair.

• Hydrates & Soothes: Delivers immediate hydration to dry or irritated scalps without greasy residue.
• Strengthens Barrier: Reinforces the scalp's natural defense against environmental stressors and aging.
• Bond-Building Tech: Utilizes Olaplex’s signature ingredient to protect and repair at the molecular level.
• Versatile Use: Suitable for all hair and scalp types, including chemically treated hair.

This unscented, dermatologist-tested formula absorbs quickly into the skin. The tube features a precision needlenose applicator, allowing for targeted application directly to the scalp in sections. It can be used before styling on wet hair or as an overnight treatment on dry hair.

Clinical testing indicates a 51% improvement in the scalp barrier within 14 days, while consumer studies report five times more hydration immediately after use. For best results, apply three times per week. The 50 ml size typically lasts approximately one month with regular use.

Olaplex No.8 Bond Intense Moisture Mask is a concentrated reparative hair treatment designed to hydrate, smooth and add shine to all hair types. This 20 ml deluxe sample size offers the same patented bond-building technology as the full-size formula in a travel-friendly format.

• Patented Technology: Contains bis-aminopropyl diglycol dimaleate to repair and strengthen hair bonds.
• Intense Hydration: Delivers deep moisture to dry, damaged or chemically treated hair.
• Visible Results: Smooths frizz, adds body and imparts a high-shine finish.
• Versatile Use: Suitable for all hair textures and can replace conditioner weekly.

The rich, creamy texture glides easily onto damp hair, focusing on mid-lengths and ends where damage is most common. Formulated with ceramides, sodium hyaluronate, squalane and plant oils including avocado and meadowfoam, it helps restore manageability and softness.

For best results, apply to clean, towel-dried hair and leave on for at least 10 minutes. Heat activation via a shower cap or warm towel can enhance penetration. Rinse thoroughly and style as usual. This mask is ideal for maintaining hair health between salon visits or testing the formula before committing to the larger size.

Revlon Extra Care Repairing Hair Conditioner is a creamy rinse-out formula designed to restore softness and shine to dry, damaged hair. Enriched with hydrolyzed keratin and glycosphingolipids, this conditioner helps strengthen the hair fiber while providing immediate detangling and frizz control.

• Repairing Formula: Contains hydrolyzed keratin to smooth and strengthen brittle strands.
• Protective Care: Formulated with glycosphingolipids and phospholipids to support elasticity and protect against further damage.
• Instant Results: Detangles easily, reduces frizz, and leaves hair with a soft, shiny finish.
• Large Format: Comes in a generous 650 ml bottle suitable for regular use on long or thick hair.

This conditioner targets hair that has been weakened by chemical treatments, coloring, or environmental stress. The creamy texture coats the mid-lengths and ends, improving manageability and leaving a glossy, healthy-looking appearance without weighing hair down.

To use, apply to washed, damp hair after shampooing. Focus application on the mid-lengths and ends, leave on for approximately one minute, then rinse thoroughly with water. Suitable for daily use as part of a complete hair care routine for dry and damaged hair types.

Lazartigue Huile des Rêves is a vegan, silicone-free nourishing dry hair oil designed to restore shine and softness without greasy residue. This lightweight botanical formula absorbs quickly into all hair types, including dry, damaged, frizzy, or color-treated strands.

• Botanical Blend: Enriched with argan, apricot, camellia, and geranium oils for deep nourishment.
• Dry Texture: Fluid, non-greasy finish that adds intense shine and smooths frizz.
• Clean Formula: Vegan, silicone-free, mineral oil-free, and made with 95% ingredients of natural origin.
• Versatile Use: Functions as a pre-shampoo treatment, heat protectant before blow-drying, finishing oil, or overnight mask.

The oil features a delicate floral fragrance with notes of bergamot, jasmine, rose, and sage, resting on a base of patchouli, white musk, and vanilla. Its eco-designed packaging includes a recyclable glass bottle with a precise pipette applicator.

Suitable for daily use, apply 2-10 drops depending on hair thickness to lengths and ends. It detangles, seals split ends, and protects against styling heat while leaving hair supple and luminous.

Leonor Greyl Masque Quintessence is a deep conditioning hair treatment cream mask designed for very damaged, dehydrated, and brittle hair. This professional 500 ml pump format delivers intensive hydration and restoration to hair lengths and ends, improving softness, shine, and manageability.

• Deep Hydration: Formulated with cupuaçu butter, mongongo oil, jojoba oil, and shea butter to nourish dry strands.
• Versatile Use: Functions as a pre-shampoo intensive treatment (20 minutes) or a post-shampoo conditioner (2-5 minutes).
• Professional Format: 500 ml pump bottle suitable for salon use or regular home maintenance.
• Clean Formula: Vegan, sulfate-free, silicone-free, and paraben-free with approximately 90% ingredients of natural origin.

The rich, creamy texture glides easily onto damp or dry hair, targeting areas prone to breakage and dullness. It helps repair the effects of chemical processing, heat styling, and environmental stress, leaving hair feeling revitalized and looking glossy.

For best results on severely dehydrated hair, pair with Leonor Greyl L'Huile pre-shampoo oil. The mask is suitable for all hair types requiring intense moisture and structural support.

Clean Reserve Tapioca Dry Shampoo is an ultra-lightweight powder formula designed to absorb oil and add instant volume. This non-aerosol dry shampoo uses tapioca starch to remove dirt and buildup from roots to ends, while rice bran starch provides lift for a refreshed, matte finish.

• Oil Absorption: Tapioca starch effectively cleanses roots without water.
• Instant Volume: Rice bran starch adds body and lift to flat hair.
• Fresh Scent: Light citrus essential oil blend for a clean fragrance.
• Eco-Conscious: Vegan formulation in a sustainable, non-aerosol bottle.

Suitable for all hair types, this powder dry shampoo is gentle enough for daily use. It offers a quick solution for refreshing hair between washes, post-workout, or during travel. The fine powder blends easily into the scalp when massaged with fingers or brushed through, leaving no white residue.

The formula features supporting ingredients like buriti oil and aloe vera. Made in the United States, Clean Reserve prioritizes eco-conscious packaging. The 56 g squeezable bottle allows for precise application directly onto the roots.

Leonor Greyl Crème Régénératrice is a rich, regenerating conditioner formulated to hydrate, detangle and protect dry, sensitized and damaged hair. This silicone-free formula restores suppleness and shine while facilitating styling without weighing hair down.

• Regenerating Care: Enriched with brown seaweed extract and quinoa proteins to fortify fragile strands.
• Deep Hydration: Hydrolyzed sweet almond and wheat proteins help repair and smooth dry, damaged textures.
• Versatile Use: Functions as a rinse-out conditioner or an occasional leave-in treatment for frizz control.
• Clean Formula: Contains 98% ingredients of natural origin, is vegan and made in France.

The creamy emulsion features a delicate verbena fragrance and provides lasting manageability. It is particularly beneficial during dry winter months or after exposure to sun and salon treatments. The 100 ml tube offers a convenient size for daily use or travel.

To use, apply strand-by-strand to towel-dried lengths and ends after shampooing. Leave on for 2-5 minutes then rinse thoroughly. For ultra-frizzy hair, a small amount can be left in to aid styling.

Lazartigue La Couleur Absolue 5.35 Chocolate is a permanent hair color kit formulated with botanical extracts and professional pigments. This ammonia-free vegan dye delivers intense, glossy chocolate brown results while covering up to 100% of grey hair.

• Botanical Formula: Enriched with meadowfoam seed oil, rice germ extract, and chestnut seed extract for nourishment.
• Gentle Composition: Free from ammonia, PPD, resorcinol, silicones, and mineral oils.
• Complete Kit: Includes pre-color protective serum, developing milk, coloring cream, and a post-color nourishing mask.
• Full Coverage: Provides long-lasting color and covers up to 100% of grey hair from the first application.

The creamy texture ensures easy application and even distribution. The included pre-color serum helps protect the hair fiber before coloring, while the nourishing mask restores softness and shine afterwards. Suitable for normal, dry, color-treated, and sensitized hair types.

This 143 ml kit offers a salon-inspired experience at home, delivering a natural-looking finish with high-performance pigments. The formula is vegan and cruelty-free.