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For best results, mix with the recommended oxidizing emulsion (developer) in a 1:1.5 ratio. Apply to dry, unwashed hair unless excessively greasy. Processing time typically ranges from 20 to 45 minutes depending on the developer strength and desired lift.\u003c\/p\u003e\n\u003cp\u003eThis product is suitable for both professional salon use and home application by experienced users. Always perform a patch test 48 hours before use due to the presence of phenylenediamines. 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It provides excellent grey coverage and long-lasting vibrancy when mixed with the appropriate milk_shake oxidizing emulsion.\u003c\/p\u003e\n\u003cp\u003eThe 10VR shade is specifically engineered for high-lift blond bases, offering a sophisticated red-violet nuance that enhances shine and manageability. The conditioning agents help maintain softness and reduce dryness often associated with permanent colouring.\u003c\/p\u003e\n\u003cp\u003eFor best results, perform a technical diagnosis of hair level and porosity before application. Mix according to the desired lift and coverage requirements using the standard 1:1.5 or high-lift 1:2 ratio with milk_shake developer.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":54042117964114,"sku":"LC3046","price":14.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/2034\/9522\/files\/milk-shake-creative-permanent-hair-dye-10-7610vr-red-violet-platinum-blond-100-ml--1672048310.jpg?v=1787966364"},{"product_id":"milk-shake-creative-sls-sles-free-permanent-hair-dye-4-34g-golden-medium-brown-100-ml","title":"Milk Shake Creative Permanent Hair Dye 4.34 g Golden Medium Brown 100 ml 4.34 g","description":"\u003cp\u003eMilk Shake Creative Conditioning Permanent Colour in shade 4.34 g Golden Medium Brown is a professional SLS\/SLES-free hair dye designed to deliver intense, long-lasting colour while conditioning the hair. 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The inclusion of a UV filter helps protect the colour from fading due to sun exposure, maintaining vibrancy between salon visits.\u003c\/p\u003e\u003cp\u003eThis product is suitable for all hair types seeking a permanent colour change with added conditioning benefits. 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Enriched with the Integrity 41® system, it helps protect the hair's integrity during the coloring process, resulting in a luminous finish that reflects light beautifully.\u003c\/p\u003e\n\u003cp\u003eThis permanent oxidative colour requires mixing with milk_shake oxidizing emulsion (sold separately). For the tonal series, use a mixing ratio of 1 part colour to 1.5 parts oxidizing emulsion. It is suitable for all hair types and provides reliable grey coverage.\u003c\/p\u003e\n\u003cp\u003eEach tube contains 100 ml of product. 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